why you need to identify personas
TRANSCRIPT
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Why You Need To Identify Personas
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Personas are a part of common language
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But people don’t use them to their full potential
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Personas are important and identifying them is even more important
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Once you have identified them, you can find out how they shop,
and then you can target your approach
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The personas represent the
modes of buying behaviour“-Bryan E isenbergC u s t o m e r e xp e r i e n c e e xp e r t
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All personas’ patterns change depending on what they buy
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The more complicated the product is, the less spontaneous the customer will be — And it is the same the other way around.
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Everyone from your stockroom to your boardroom should be aware of the personas as you should use the personas to create empathy.
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Some personas will investigate and research every single aspect of the product before they make a decision to buy
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Others make quick decisions - If they can’t find the right information, they will leave immediately
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This is why everyone in your company must understand how the personas act and what will make them buy – and thereby create that all-important empathy
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Bryan gave an example on how Disney created empathy with Wall-E
Click here to see howDisney createdempathy with me
Yes, the Link is clickable!
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Or click here to readthe full blog post: ”Why Your Customer Journey Fails”
This one is also clickable!
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