Why You Need to Know SEOOr why this may be the most

important lecture you’ll ever attend.

#utmseo

Dev Basu @devbasu

2007 2009 2010

ConsultingRewrote SEO Module TA (2x)

Started PBS 1 Day after Last

Exam

$0.5M Year 1

Marketing Prof Seneca College

~ $5M Year 5 Revenue

2013 2015

I’m Here

Timeline

Top 10 Countries

1. United States - 49.5%

2. United Kingdom - 16.0%

3. India - 6.6%

4. Canada - 4.0%

5. Australia - 3.0%

6. Spain - 2.1%

7. Netherlands - 1.9%

8. Germany - 1.8%

9. Italy - 0.8%

10. Bulgaria- 0.7%

North American Search Industry is

growing

Growth

15-20%1/2Of all Marketers

increasing budgetsIn 2014

3rd Consistent Year of

50%

Year over Year Growth for

Inbound Budgets

Total Digital Ad Spend Worldwide to hit

137.53BIn 2014 (emarketer)

Year over Year

What do you want to be when you Grow up?

Raise your hand if...

Types of Search EnginesUniversal (Google Omnibox)

Video (Youtube)

Documents (Slideshare, Docstoc) Image (Flickr, iStockPhotos)

Types of Search EnginesMusic (Soundcloud, Spotify, 8tracks)

People (Linkedin, People.com, Data.com)

Scholarly (JSTOR, PubMed, OneClass) File Search (Usenet, Torrents)

SERP

“Bein’ #2 is just being the first to lose.”

SEO is a Winner Takes all Game

What is SEO anyways?

Code Content Context

“Search Engine Optimization is the set of best practices (both marketing and technical) that aim to improve the natural or organic search

engine rankings of a given website.”

Are you familiar with the 80/20

rule?

Great content isn’t enough.

You have to be popular too.

This is a Link

Links are kinda important

Which leads to PageRank

How to Get Inbound LinksPartner sites

Get mentioned in the press

Create amazing content that people want to link to Get the same content shared on social channels

People & Google Hate Slow Websites

95% of users abandon shopping carts. This is the #1 reason.

You Are Losing Millions with a Slow Website

You can never have a fast enough web experience.

Is Your Site Mobile Friendly?

Prepare for Your Final

Exam/Project

Ace your Finals How will SEO factor into your marketing plan?

State statistics on your hypothetical new visits

State what you’ll do to optimize your site/content Know your top 5-10 factors affecting SEO

Meet Marc

Want to Work with Us?I will be hiring 2 interns for our next session

1 of the interns might be offered a full time role Opportunity to double your salary in 2-3 years

You have to come recommended by Richardson

dev@poweredbysearch.com