SOCIAL MONDAYWHY YOU SHOULD GIVE A ‘DAN’

1/30/17

SOCIAL MEDIA IN 2016 – THE YEAR OF VIDEO

NUVI BLOG

‣ 2016 WAS THE YEAR OF VIDEO ‣ 200 MILLION PEOPLE CONSUMED DIGITAL VIDEO IN THE U.S.

‣ VIDEO AD SPENDING ROSE 30%.

‣ ONLINE VIDEO ADS WILL REACH $17 BILLION BY 2020.

‣ THE RIPPLE EFFECT OF FACEBOOK LIVE ‣ DISNEY

‣ DUNKIN’ DONUTS

‣ BUZZFEED

‣ NUMEROUS PLATFORMS HAVE LAUNCHED VIDEO SHARING ‣ INSTAGRAM STORIES

‣ FACEBOOK LIVE

‣ PERISCOPE / TWITTER LIVE

‣ SNAPCHATvia: NUVI.com

WHAT MARKETERS CAN LEARN FROM THE SUPER BOWL: HINT, IT ISN’T WHAT YOU THINK

NUVI BLOG

COMPANIES OPTING OUT OF SUPER BOWL ADVERTISEMENTS: ‣ BTW ‣ GO DADDY ‣ MCDONALD’S ‣ BURGER KING ‣ FORD ‣ MERCEDES-BENZ ‣ BUTTERFINGER ‣ TOYOTA ‣ FRITO LAY ‣ TACO BELLvia: NUVI

LOOKING AHEAD – WHAT SOCIAL MEDIA IS GOING TO LOOK LIKE IN 2017

NUVI BLOG

‣ HOW THE RISE OF VIDEOS WILL IMPACT THE UPCOMING YEAR

‣ TIPS FOR CREATING VIDEO THAT WILL RESONATE WITH YOUR AUDIENCE

‣ WHY VIDEO IS SO VALUABLE

‣ UNDERSTAND YOUR AUDIENCE

‣ UNDERSTANDING TRENDS IN VIDEO AND MARKETING

via: NUVI.com

SOCIAL MEDIAFOUR REASONS NOT TO WRITE OFF TWITTER‣ TARGET PEOPLE BASED ON WHAT

THEY ARE SAYING ‣ PROVIDES A UNIQUE OPPORTUNITY TO TARGET

NOT ON ONLY BEHAVIOR, DEMOGRAPHICS OR INTEREST, BUT ALSO WHAT THEY ARE SAYING IN REAL-TIME.

‣ BOOST SEARCH SUCCESS ‣ PEOPLE ARE BEGINNING TO USE TWITTER TO

SEARCH PRODUCTS, NEWS AND EVENTS.

‣ PROMOTE ORIGINAL CONTENT AND CAPITALIZE ON REAL-TIME EVENTS

‣ USE TWITTER “FIREHOSE” AS THE ULTIMATE MEDIA PLANNING TOOLvia: AdAge

HOW DO YOU BREAK THROUGH SOCIAL MEDIA WITHOUT PAYING FOR

ADS?

SOCIAL MEDIA MARKETING

HOW TO IMPROVE YOUR SOCIAL ENGAGEMENT WITHOUT ADS [INFOGRAPHIC]

▸ One of the simplest, but most effective, ways to boost engagement is to include images in your posts. Images are more easily understood and remembered than text. In fact, we generally retain 20% of what we read, but 80% of what we see. Of course, the type of image is important, and images with text can help grab users’ attention and help them remember that content.

via Social Media Today

I THINK SOCIAL MEDIA HAS AMPLIFIED A LOT OF VOICES THAT MAYBE TRADITIONAL MEDIA HASN'T PERFECTLY PORTRAYED.

Tyler Oakley

SOCIAL MEDIA QUOTE OF THE WEEK

WHY DO WE RESPOND TO ORGANIC CONTENT OVER PAID CONTENT?

WHY THE KEY TO SOCIAL MEDIA SUCCESS IS ORGANIC CONTENTA. What is organic content?

B. Why should your business invest more in organic content? A. “No amount of paid media is going to turn bad

creative into good content”

C. Conclusion A. Make sure you put enough budget aside to create

good quality content in a variety of formats.

C. Your content should be interesting, unique and engaging. If done right, customers will stop and look at your organic content, or better still, share it, without the need for advertising.

E. This can also lead to a more effective use of your advertising dollars - by putting money behind content that first performs well organically, you're making a more informed decision on such spend.

via Social Media Today