CONNECTING THE DOTS…Blog

I HAVE BAD NEWS …

a traditional

Website=

Dinosaur

YES, MY FRIENDS…IT’S A BLOG!

GOOGLEWhy Google is Google=

Relevant, dynamic, credible content

Blogs trump “Websites” in

placement

HOW PEOPLE WHAT INFORMATION BEFORE THEY

BUY

Thought: I’m tired all the time. I need more energy!

Search: “Natural Remedy Lack of Energy”

“I’M NOT READY TO BUY ANYTHING YET!I DON’T KNOW WHAT TO BUY. I NEED MORE INFORMATION…

AHA! INFORMATION!

CONTENT TO MULTIPLE CHANNELS

FB

• Post here as a link

• Or upload here

YourBlog

• Add to a post

• Add to a page

Twitter• Tweet link• Or links to

above

BRANDING: WHAT IT LOOKS LIKE

The Most Important thing in Real Estate Location.Location.Location.

In Branding it’s:Consistent! Consistent! Consistent! Find themes and color schemes that “match” your other sites. Use profile photos taken in the same decade!

BRILLIANT BRANDING

•A consistent brand carries your message further by making a deeper impression that lasts longer

BAD BRANDING=NO BRANDING

Is this even the same guy???

WHAT DO I BLOG ABOUT?(THIS IS PART OF YOUR BRAND)

The most important things in Blogging: Anticipated. Personal. Relevant. Information that would/should be expected

from you. Information that serves, educates,

entertains, informs, & creates a connection for your reader.

Should serve them as much (or more) than you.

What do you want to be “known for?”

FREE BLOGSITES* Posterous – easiest & free, ltd & not best for google Tumbler-- easiest & free, ltd & not best for google Blogger-- easy & free, better/not best but better for google Typepad -- free, not best for google Wordpress.com—free, not best for google (easiest to move to self hosted WP later) Wordpress.org – Self Hosted *(Must pay for hosting $10 or less/month.)

Free sites to add blog posts to: Squidoo Hubpages Inside919

THIS IS YOUR NEIGHBORHOODYOU BLOG = HOME

BLOG SITE

FREE UP TIME WITH & GET PEOPLE TO YOUR BLOG!

RSS by email! Instead of a ‘newsletter’ Instead of just posting other people’s

content, post yours! Get more bang for your buck! (see last slide) Post on other relevant blogs Re-purpose your posts & add to larger

relevant blogs Link to other relevant people’s blogs Write down ideas when they strike! Schedule posts

THE EXTRA BONUSES OF A BLOG

RSS reader, or subscribe by email

How many people have your website show up in their inbox each week?

More readers=Make More MoneyYou can edit & change it!=Save Money!