Why your businessneeds a mobile app

[Company Name][Date ]

The Mobile Revolution

…has arrived!Images: Google

Mobile Usage

• Smartphones and tablets now

account for 60% of digital

media time spent

• Mobile apps accounted for

more than 50% of all digital

media time spent

Smartphone and tablet usage is quickly replacing desktop, with mobile apps fuelling mobile growth

Mobile App Industry

Over 900 000 apps available on the Apple App Store

Over 1 million apps available on Google Play

Mobile apps fuel smartphone & tablet utility, capturing user attention & engagement

• Average downloads: 3 apps/month

• Your customers prefer using app!

• App sessions are 3-4x longer (Adobe)

It’s A Mobile World

Source: Comscore

• Over 1 billion smartphones shipped in 2013

• 71% penetration across the EU5

• Customers are increasingly multi-platform

• 95% of 18 – 34 year olds no longer rely exclusively

on computer-based internet access

• 11% of 18-24 use mobile only

• Over 50% of all retail website traffic is mobile

The Mobile Consumer

• Shopping: Finding a store, comparing price, searching for offers, product research, checking availability

• In-store: taking pictures, peer review, scanning barcodes

• Buying: making online purchase via mobile, mobile payment*

Consumers are using mobile at each phase of the buying process

Clicks and mortar

Action taken after local search:

• 51% visited the location

• 48% called the location

• 29% made a purchase in-store

94% of mobile device searches are local

Source: Google Mobile Planet Statistics

Local businesses rely on mobile search to be discovered & attract visitors

Customer Expectations

It is important that a website is mobile-friendly

I am more likely to return to a mobile-site in the future

I am more likely to buy a service or product from a brand from a mobile site

A bad mobile experience makes me less likely to engage with a company

I feel like the company doesn’t care about my business when their site doesn’t work well on my smartphone

Source: 2012 Google Research

52%

74%

48%

The mobile revolution is changing consumer attitudes & expectation of the online experience

72%

67%

Bring your business mobile

• Give people the mobile experience they expect, reduce mobile bounce rate

• Stay connected to your customers, anywhere

• Engage your customers and drive store visits

• Start converting your mobile traffic and grow revenues

• Increase customer loyalty

• Be competitive!

Why create an app?

• Streamlined, feature & solution based user experience

• Increased compatibility across various devices & operating systems (iOS, Android)

• Designed for touchscreen

• Dynamic updating of all your content (events, product details, promotions, etc.)

• Increased user engagement functionality

Non-optimized site vs. mobile app

What about a mobile-friendly website?

• Optimize your existing website for mobile with an HTML 5 WebApp, compatible with all devices

• Distribute your native app, for smartphone & tablets, in the iTunes App Store & Google Play marketplace

• Redirect mobile visitors to mobile site or to native app download

Create both a mobile app and a mobile site – your complete mobile marketing solution!

Desktop, mobile site, mobile apps

Native Apps: Benefits

• Access content offline

• Integration with hardware (ie. camera, NFC)

• Manage access to your app (ie. Facebook login)

• mCommerce

• Monetization

• Advanced engagement possibilities

mCommerce

• Provide a seamless sales experience to mobile visitors

• Integrate existing shopping cart (Shopify, Magento, etc) into your native app

• Mobile-optimized catalogues, product pages, payment process

Monetization

• Increase your mobile revenue stream

• Publish ads inside your mobile app

• Advertising networks, such as AdSense, InMobi, AdMob

Push Notifications

• Encourage users to open and interact with your app

• Communicate offers, updates, news

• Localization: geo-targeting, geo-fencing, beaconing

• Completely FREE to send (vs. costly SMS texting plans) Cance

lContinue

FREE Consultation

Kick off the new year with a FREE consultation. Click to

learn more!

Coupons & Incentives

• Give your app users exclusive access to deals

• Customize offers based on user data & location

• Increase app engagement & sales

Loyalty Programs

• Encourage your customers to download your app with loyalty rewards

• Customize the deal & the reward

• Increase app engagement

• Track usage and identify your most loyal customers

Why [Your Company]?

• Dedicated account manager to help you define your mobile strategy

• Access to app promotion tools

• Continual user engagement expertise

• Mobile experts, up-to-date on latest trends

Pricing

• Native App

• iOS & Android compatible

• App Marketplace submissions

• App promotion tools

• Mobile Site (WebApp)

• Compatible across all devices

• Custom integrations

• mCommerce

• Monetization

Price Price Price

Ready to get started?

Contact us anytime!

Phone: +(77) 77 7777 7777Email: youremail@yourcompany.com

Be sure to visit our website: www.yourcompany.com

Additional Slides

Apple vs. Android

Apple vs. Android

Device Preference

Device Preference

• 16.8% of 25-34 year olds and 14.8% of the 18-24 age group are mobile only

• 18-34 show higher likelihood of being multi-platform

• Seniors show affinity to desktop, however growing number are mobile only

The Next Generation

• 18-24 over-index on smartphone activities

• More likely to use mobile in shopping and buying

• 36% more likely to use mobile to find a store location

Website Traffic

Selected Content Category Consumption by Platform

Source: Comscore