why your business needs a mobile app

Blue and Grey

Mobile Apps For Local Business

Mobile apps

Who Is Destiny Pearce

My name is Destiny Pearce I am the CEO Of Social Thrive Marketing LLC. Located in Baltimore,MD

Who Is Destiny

I create affordable mobile apps for small business owners such as restaurants,hair salons etc...I also provide solutions that are specifically design to help build brand loyalty and create frequent buyers for your business. With the use of integrated mobile app features, such as check in coupon system, food menu's, push notifications, event calendars, GPS routing to your location or event, and much more!!

Things To Cover

What Are Mobile Apps

Benefits and Features

Marketing your mobile apps(bring value,increases call to action.

Demo apps,real estate, restaurants, hair salons,musicians,organizations,churches etc..

With mobile apps you can

Refferal Prog.

What is all the hype about mobile apps(review stats

Things To Cover

How to super power your current advertising methods.

What is mobile marketing/market brand recognition/return on investment/cost

Measure the performance of your app

Send invite to connect on social networking sites,blog,personal website

Your Customers want info quickly in their mobile phones

The mobile app trend

Packages/recap


A mobile app is a software application designed to run on smartphones, tablet devices, computers and other mobile devices. They are available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Marketplace and BlackBerry App World.

Mobile Marketing

Mobile marketing is the most direct,effective,affordable way too reach out to a large percent of the population that's located in your local area.

Mobile Apps

More people rely on their mobile phones for instant information about local businesses while searching for information on the go.

So think of an experience where you searched for a product or services on your mobile phone on the goo

What Is The Big Hype With Mobile Apps

If you have a local business and are looking for a small business marketing strategy that works, then you need to invest in the best apps for business advertising. Business apps are fast becoming the new search engine for mobile and tablet searches taking advantage of this technology is now affordable for small businesses.

Why Your Local Business Needs A Mobile App


With your own iPhone, iPad and Android App, you can reach out and connect with people right on their smartphones wherever they are at while on the go. Offer coupons, push message alerts and updates, QR Code coupons and loyalty programs right inside your app! This keeps customers coming back and allows them to tell their friends about your business.

Why Your Business Needs A Mobile App

Your customers want information quickly in their mobile phones they don't want to go online and have to navigate through a tiny website not optimized for mobile phones to find you. More and more people use their smart phones and search for things on the go rather than sitting in front of computers at home or at the office. People want access to info NOW, and doing this on their smart phones will allow for this.


Market and Brand Recognition: Apps are replacing websites. Tablet devices and mobile phones are replacing computers, the market is currently 5+ Billion Mobile Phone Users.1.5 Billion Smart Phone users, and growing by 1 million per day. If you have a businessyou need an App to effectively market to and connect with your customers whenever and where ever they are! Become a branded icon on their device!

Mobile App Trend

The Mobile App trend, The Gartner Group says: (August 2011)Worldwide mobile application store downloads are forecast to reach 17.7 billion downloads in 2011, a 117 percent increase from an estimated 8.2 billion downloads in 2010, according to Gartner, Inc. By the end of 2014, Gartner forecast over 185 billion applications will have been downloaded from mobile app stores, since the launch of the first one in July 2008.
Right now, in Apples App store they are seeing 1 BILLION APPS DOWNLOADED PER MONTH, WORLD WIDE. Current Stats- over 18 billion Downloads from Apple, 10 Billion in Google!

Mobile Marketing Stats

Americans Spend 2.7 hrs per day socializing on their mobile devices.

91% of mobile internet access is to socialize.

Compared to 79% on desktops.


One half of all local searches are performed on mobile devices.

86% of mobile users are using their devices while watching TV


Most consumers use mobile apps on their mobile devices 10+ times per day, more frequently than general grooming and eating.


By 2014, mobile internet should take over desktop internet usage


More than a third of U.S Adults own a smart phone.

95% of smartphone owners search for local business.

Customer attention span is only 7 sec. long.

Mobile App Features

GPS Coupon Feature

Create mobile coupons for your customers to unlock by checking in at your business.

Push Notifications

Attract more customers to your business with dynamic offers at any time.

Keep customers up-to-date with announcements and alerts.

Inform customers of up-coming events, offers, specials and more in real-time.

Better than SMS text messaging with no can spam rules to follow,

Your App launches when users select the View button. Now your entire business is in the palm of your customers hands.

Users can turn off notifications at any time.

98% of text messages are read vs. only 10-20% via email.

Instantly send out push notifications to user's phone when business is slow

Tell A Friend

Let your customers take your business viral with built in sharing capabilities over email, SMS, Twitter and Facebook.

GPS Features

Give your customers turn-by-turn GPS directions to your business from anywhere in the world while inside your business mobile app.

Event Listing

Include all of your parties or business events inside of your application. Add to Google Calendar with 1 touch!

Fan Wall

Set up a fan wall for your customers to leave feedback on your business. Manage the comments online. Delete the bad ones

One Touch Calling

Give your customers one touch calling from inside your app. No numbers to save or remember.

Qr Coupons

Create QR Enable COUPONS FOR YOUR CUSTOMERS TO REDEEM AT YOUR BUSNESS BY SCANNING A SPECIFIED barcode/item

Tip Calculator

Include a tip calculator inside your mobile app to help customers quickly calculate a tip amount a dinner party,also this feature also helps keeps your app in customers mind.

Blog Integration

Include a blog by entering your RSS feed to allow your users to quickly and easily read your blog posts.

Facebook,Twitter,Linkedin,YouTube

Survey's And Polls

Create order and appointment form feedback forms and much more.

Open Table Integration

Intergrate a resturant reservation system into your mobile app for on the go resturant reservations.

App Analtyics

Robust analytics to track daily,weekly and monthly downloads of your app.

Podcast Integration

Include a podcast by allowing your users to listen on the go from their favorite mobile device

Live Demo Apps

With Mobile Apps You Can

Send push notifications to user's phone this is ten times more effective then email and is instantaneously.

More exposure for your business in the app store's. Ten's of thousand's of mobile app searches are performed each day.

Set yourself apart from your compettion that does not have a mobile app.

Allow customers to instantley obtain information about your product or service.

Marketing Your Mobile Apps

Online Marketing Methods

Mobile Ad Networks(Mobile PPC)Google AdsFacebook AdsEmail ListExisting Websites( Home PG Of traditional site)Mobile/SMS ListMobile SEOWeb Directories

Offline Marketing Methods

QR Codes embed into flyersNewspaper advertisementMenusTabletopsReceiptsMailers Cups, plates, napkins ( restaurants)T-Shirts

Examples

Menu's

Table Tops

Examples

Newspaper

Shirt

Examples

Receipts

Business Cards

Sales Process

Sales Process

Step 1 Conduct a phone and in-person meeting to determine what features and benefits are needed for your mobile app.

Step 2 Design and development of your demo mobile app.

Step 3 Choose a investment plan of your choice.

Step 4 Mobile app gets submitted to android and I phone store for approval 2-4 weeks.

Android Market Place

Submit App to Android Marketplace.

Wait for approval 2-4 wks

I Phone MarketPlace

Create Iphone developer acct.

Submit mobile app $99 yr investment

Wait 2-4 wks for approval.

MobileApp ROI

Return on Investment for a Mobile App

DaySpaisusingtheSelectEasy Appplanat$39.99/month

Averagespatreatmentispricedat$100

AverageProfit Marginfor aspatreatmentis50%

DaySpahas500customerswhohavedownloadedapp

DaySpasendsonepushDealperweek,or4permonth

EachDealisfor 25%offregularprice


ConversionorredemptionrateforaDealsentbyDaySpais2.5%

OpenRateforDealpush notificationssentbyDaySpatocustomersis30%


First,basedonthenumbersabove,weresayingthat4pushDealswere sent inthemonth150customersopenedtheDealeach timeforatotalof600Dealopens.

BasedonaDealconversionrateof5%thatmeanswesell15incrementaltreatmentsduring themonthwiththepushofDeals.

Basedonassumptionlaidout,thenormalprofitmarginofa$100treatmentis50%,or$50.

150 ppl total responded to push notifications

So,takingall ofthesenumbersintoconsiderationletscalculatetheROIofDaySpasmobileapp.


In thisinstance the Deal isfor 25%off,soaverage treatmentispricedat$75.Thismeans

Profit margin in dollar terms is$25pertreatmentsoldfromthepushoftheDeals.

15 incrementaltreatmentssoldX$25profitpertreatmentequals$325.

So we calculateReturnon Investmentwiththefollowingformula


Inourcase then,ROIwouldbe:(($325-$29.99)/$29.99)x100=980%ReturnonInvestmenteachmonth

Pricing

Mobile App Setup Fee $500-$2000 (depends upon features added).

** New Client Special Prices good through [7/30/12].Monthly Service Contract Fees for Hosting, Push Messages, Support and Software Updates $39.95 Monthly Hosting for iTunes App, Android App Stores and HTML5 Web App for your app software App Submission and Application Fee $99.00 One Time Fee to get App in both Android and Apple App Stores, to be paid once custom app is completed and approved by client. Optional Monthly Service Contract Fees for Maintenance/Changes/Consultant $59.95: Monthly Maintenance and Updating Service Bundle by Social Thrive Marketing

Pricing

$79.95: Monthly Maintenance and Updating Service Bundle by - Social Thrive Marketing LLC Includes up to 10 updates each month to your Mobile App and includes 3 hours of marketing and consulting each month to help get your app out in the public. $149.95: Monthly Maintenance and Updating Service Bundle by Social Thrive Marketing LLC - BEST OPTION Includes up to 30 updates each month to your Mobile App and includes 3 Facebook Mobile Coupons Campaigns 3 hours of marketing and consulting each month to help get your app out in the public. $299.95: Monthly Maintenance and Updating Service Bundle Social Thrive Marketing LLC - Includes unlimited updates and changes each month to your Mobile and includes 12 hours of marketing and consulting 5 Facebook Mobile Coupons each month to help get your app out in the public.

Contact

Overview


Benefits and Features

Marketing your mobile apps(bring value,increases call to action.

Demo apps,realestate, resturants, hair salons,musicians,organzations,churches etc..

With mobile apps you can

Refferal Prog.

What is all the hype about mobile apps(review stats

Contact Me

www.Facebook.com/socialthrives

www.Linkedin.com/socialthrives

www.youtube.com/socialthrives

www.twitter.com/socialthrives

www.meetdestinypearce.com Fill out contact info

www.destinybuildsmobileapps.com

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