Why

your

business

needs to go

global

2

Imagination is more important than

Knowledge

Albert Einstein

3

Background

2000

2008

4

Going GlobalCharacteristics of successful companies who export

ImaginativeUnique

Creative

Quality

Style

Excellence

Ingenious Passion

Differentiation

5

Imaginative

2007

2012

6

Unique

7

Creative

8

Style

1826

9

Quality

1825

2012

10

Excellence

2012 Made in the South West Awards

green fuels 2013 Royal Warrant

11

Ingenious

1993

50 Countries

12

Differentiation

1904

13

Passion

1335

2011

The world awaitsEconomic growth forecast

14

Russia144 m

China1.3bn

India1.2bn

Population

Brazil200 m

3bn

15

The world awaitsChoosing your market(s)

Mature Markets

• US (£33bn)

• Germany (£24.8bn)

• France (£17.4bn)

• Netherlands (£17.9bn)

• Ireland (£15.3bn)

• Belgium (£10.5bn)

• Spain (£8.9bn)

• Italy (£8.2bn)

Growth Economy Markets

• Brazil (£2.2bn)

• Russia (£3.6bn)

• India (£2.9bn)

• China (£5.3bn)

Fast Emerging Markets

• Africa

• Asia Pacific

• Saudi Arabia

• UAE

• Latin America

• Turkey

Dominant export

markets forSouth West,

Germany, France and

US45%

IrelandPop

4.5m£15.3b

n

16

Changing worldThe world is converging

Demographics

Western World long lives, small families

Developing World short lives, large families

‘The Asian Tilt’ - The move from West to East

Emerging markets are drivers for recovery

Rapid growth in internet access

17

Changing world The world is converging

For example...

1.3bn population in China

314m middle class in 5 yrs

Shenzhen 12m population

100m urban residents since 2006

Changing worldThe world is converging

Source: Hans Rosling - Gapminder Foundation

Children per Woman (Fertility)

Life

Exp

ecta

ncy

1 2 3 4 5 6 7 8

15

80

70

60

50

30

2008

USA

1964

Vietnam

Developing world

Healthier

Living longer

Wealthier

Spending power

The world awaitsBuying from British Firms

19

TransportationPharma/MedicalScientific InstrumentsPumps & CompressorsEarth Moving Equip

TelecomsConstructionEnergy TechnologiesFinancial ServicesFood & Drink

Power GenerationIndustrial MachineryAdvanced EngineeringPharma/MedicalAutomotive

Power GenerationTelecomsTransportationIndustrial EquipmentPharma/Medical

20

Why your business needs to go globalBecome more dynamic, innovative and successful

60%UK companies that export are responsible for 60% of national productivity growth

Companies that export:

More productive and innovative than non-exporters

More resilient to an economic downturn

Improve their financial performance

Boost their international profile and brand recognition / value

Are more likely to stay in business

Source: Nottingham University / UK Trade & Investment

21

What gets people into export?Some common methods of how companies become exporters

Unsolicited enquiry or order

Enquiry from a prospective agent

Follow up suggestion of colleagues, suppliers or friends

Attended an international trade event

Relatives live there

Evidence shows that new exporters are likely to improve their productivity by a third in their first year

33%Source: British Chambers of Commerce

Or....it forms part of a strategic plan for growth

22

What type of exporter?The different types of current UK exporters

20%

37%17%

26%

Strategic - Plan based upon market research

Passive - Unplanned

Reactive - Informal plan in place

Adaptive - Formal plan that considers external influ-ences

Source: UK Trade & Investment

Strategic – Plan based upon market research

Adaptive – Formal Plan that considers external influence

Reactive – Informal plan in place

Passive – Unplanned

23

Rising to the challengeCommon hurdles to doing business internationally

Resource Costs

Legal, regulatory and IP issues

Managing risks overseas

Language and cultural barriers

Logistics

Financing and funding export

Getting paid

24

Compelling caseSouth West companies can grow through exports

ImaginativeUnique

Creative

Quality

Style

Excellence

Ingenious Passion

Differentiation

UK Trade & InvestmentOpportunities for British firms around the world

Foreign Direct

Investment

Export

UK Trade & Investment helps UK-based companies succeed globally and assists overseas companies to bring high quality investment to the UK.

26

Access new and existing marketsPackage of support to help companies grow exports

Assist companies to grow through export

Intense programme of support

Support based on readiness and

desire to grow export sales

Global reachThere are opportunities for UK exporters in all areas of the world

British Embassies and Diplomatic offices based in 96 markets, with 2,400 UKTI staff that offer local, in-market knowledge and expertise.

Provide Tactical and Strategic AssistancePackage of support to help companies grow exports

TradeShow Access(TAP)

Export Comms Review(ECR)

Market Visit Support

Export Market ResearchScheme

Overseas MarketIntroService

Export BusinessTraining(P2E)

Develop Export Strategy(G3)

Tactical

Strategic

Intensive Help for Growth(ERDF)

Valu

e

Ad

d

International Trade Advisers providing tailored support

How UKTI support can help youExpertise in every aspect of international trade

International Trade Adviser

From the private sector (knowledge and experience)

12-24 months assistance to companies

Proactively develop overseas business

EU funded intensive supportERDF Internationalisation to assist on your journey into export

Intensive Support

£

Workshops & Events

IP Scheme

Language & Culture

Research Scheme

Suite of Workshops

Grants

Intensive ITA Support

UKTI Core

High ImpactFor Growth

Network Clusters

EEN Capability

Operate across Europe

Covering 21m businesses

Over 700m population

600 host organisations

51 countries

5000+ staff

Also includes non EU countries

Access to FP7 and Eurostars

How UKTI support can help youWorking with European Partners

Enterprise Europe Network

32

Getting it rightTen key steps to successful exporting with help at hand from UKTI

1. Research your market

2. Export strategy and review

capabilities

3. Construct an export plan

4. Choose and develop a

sales presence

5. Promote your product

6. Get the customs side right

7. Choose your distribution

model

8. Transport goods effectively

9. Getting paid

10.After-sales policy10

33

International business can help you survive

and grow. There are real opportunities to trade internationally; UK products, services and expertise continue

to be in demand across the world.

34

Partnership and CollaborationWorking together to reach your export potential

• Your Bank

• Your Accountant

• Your Lawyer

• Professional Service Organisations

• Higher Education

• Freight Forwarding

• Intellectual Property Office

• British Embassies and Diplomats

Contact UK Trade & InvestmentFor help, advice, access to UKTI support and assistance

0845 60 60 969

Call

www.ukti.gov.uk/southwest twitter.com/UKTI_SW