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TRANSCRIPT
Why Your Business Plan is a Waste of Time
A Better Way to Spark Interest in Your Business
Gregg Scoresby, CEO at CampusLogic
About Pragmatic Marketing
• Experts in technology product management andproduct marketing
• Specialize in training
• Trained hundreds of thousandsof people at thousands ofcompanies since 1993
About the Presenters
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Founder and CEO, CampusLogic, a high growth financial aid SaaS co.
Serial entrepreneur; multiple successful exits
Former Founder & CEO of Boomerang Capital and Core3
Raised >$50M in debt and equity …and never wrote a business plan
AgendaTop Reasons your Business Plan is a Waste of Time
How to Spark Interest in your Business by Mastering your “10-Slide Pitch”
How to Use the Power of Storytelling to Connect with Investors, Employees, and Customers
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Top Reasons Your BP is A Waste of Time
Nobody wants to read your plan. People back founders with
momentum against big market opportunities…not plans.
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Top Reasons Your BP is A Waste of Time
Things change. All the time. Plans go out the window the
first time you encounter something unexpected.
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Top Reasons Your BP is A Waste of Time
Momentum matters. Plans don’t. Find the shortest path to
validation. Revenue is the ultimate validation.
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Top Reasons Your BP is A Waste of Time
Opportunity is perishable. Others will beat you to market while you are re-writing your
plan that nobody wants to read.
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Top Reasons Your BP is A Waste of Time
It’s all made up anyway.There is no correlation
between business plans and business viability.
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A Better Way to Spark Interest
Your 10-Slide Pitch
1. Title 6. Go-To-Market Plan2. Problem/Opportunity 7. Competitive Analysis3. Value Proposition 8. Management Team4. Underlying Magic 9. Financial Projections5. Business Model 10. Use of Funds
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Your 10-Slide Pitch: Slide 1 and 2
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Your 10-Slide Pitch: Slide 3 and 4
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Your 10-Slide Pitch: Slide 5 and 6
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Your 10-Slide Pitch: Slide 7 and 8
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Your 10-Slide Pitch: Slide 9 and 10
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The Best Pitch Decks
http://bestpitchdecks.com/
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The Power of StorytellingStories are about people.
Let your characters speak for themselves.
Audiences bore easily.
Stories stir up emotions.
Stories don’t tell: they show.
Stories have at least one “moment of truth.”
Stories have a clear meaning.
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Making an Authentic ConnectionInvestors: If you are EdTech company, talk to EdTech investors
Employees: If you are purpose driven company, talk to prospective employees who care about your purpose
Customers: Sell your solution to customers who have a problem you can solve
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Contact UsRebecca Kalogeris
Gregg Scoresby
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Download this webinar and sign up for more at pragmaticmarketing.com/live
Thank you for attending!NEXT MONTH’S WEBINAR
Is Your Growth Plan Dead on Arrival?