why your business should use sms mobile marketing
DESCRIPTION
Why Your Business Should Use SMS Mobile Marketing to Reach Customers and Increase SalesTRANSCRIPT
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Never ignored.
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1. Relevance
• 87% of Americans have mobile phones • 73% say it’s their no. 1 most-used
technology device• 25% of all U.S. households have
ditched their landlines!
2. Open Rates (ZOMG!)
• 97% of all SMS marketing texts are opened by recipients
• 95–98% of text messages are read within minutes of receipt
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3. SMS Is Fresh
• Other channels (email, print) are saturated and overrun with junk mail and spam
• SMS is still a fresh, untapped resource
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4, 5. SMS Is Affordable & Easy
• Every day there’s a cool new tool on the market that makes it even easier to send SMS campaigns
• As more vendors get in on the action, costs continue to drop—which is great for you!
6. Appointment Reminders
SMS reminders can reduce no-shows by 50% or more—which means you can …
Save a TON of money—and put it back into your business (or into your pocket)
7. Build Lasting Relationships
33% of email addresses change on a yearly basis, but … People are keeping their cell phone number for LIFE
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“Think about the value of a phone number; it’s like having your customer’s IP address.”
– Jared Reitzin, MobileStorm
8. Coupons
Mobile coupons are 10x more likely to be redeemed than traditional coupons
-Borrell Associates 2010
9. You Can Track It
• Opt-in population• New subscribers• Quit rate/opt-outs• Response rate• Conversion/sales rate
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10. High Deliverability
• There are virtually no delivery issues with SMS
• If you send it, they will get it, and right to their pocket (next to their wallet)
• SMS is the “certified mail” of digital communications
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11. Voting and Contests
• Fun and engaging way for consumers to interact with your brand
• Examples: American Idol, Mini Cooper
12. Keyword / Short Code Campaigns
• “Text JENNY right now to 867530(9) for a free iTunes gift card …”
• “Text SPINE to 555121 for a free spinal alignment consultation”
13. Mobile Greetings
• Raise awareness, build customer loyalty, stay top of mind!
• Send birthday cards or special announcements for your patients, clients, or customers
14. Geo-targeting
Automatically send text coupons when people are shopping in the vicinity of your businesses
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15. Automation
• “Set it and forget it”
FAQs
Is text message marketing even legal?
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Do I need text message marketing software?
How do I not come across as spammy?
How frequently can I send messages?
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What else do I need to know to be successful?
A Proven Formula
• SMB + SMS = ROIx (zOMG)• NOW’s the time to get involved• We can help you take advantage of
SMS marketing!• Just get in touch with us for next steps
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Questions?
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100