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3/5/13 3:13 PMWhy Your Office Will Disappear - Forbes
Page 1 of 8http://www.forbes.com/sites/marissafeinberg/2013/02/28/why-your-office-will-disappear/
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ENTREPRENEURS | 2/28/2013 @ 3:23PM | 2,503 views
Why Your Office Will Disappear
22Squared via Turnstone's Design Ideas blog
If you’re like most people, you work in a high-rise building alongsidecolleagues who, much of the time, are away from their seats in meetings, atlunch or traveling for business.
Get ready for drastic change. A global recession, emerging sharing economyand more buy in to climate change are each pointing boardrooms towardefficiency. Your office as you know it will be gone.
Where will you work?
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Marissa Feinberg, ContributorAs cofounder of Green Spaces & Flockd, I cover innovators & do gooders
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3/5/13 3:13 PMWhy Your Office Will Disappear - Forbes
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Turnstone's "Bivi" Furniture
You’ll have to come to Austin next week to find out. For the second yearrunning, innovators in work design will host the biggest coworking conferencein the world. For those of you new to the concept, collaborative work spaceseverywhere are defining themselves as “coworking spaces,” or workplaces thatfoster productivity, collaboration and community. According to Deskmag, thenumber of coworking spaces has grown 200% annually for seven years. Wantto see a map? LiquidSpace will show you options in 350 cities around theworld. The Workspace Association of New York represents over 2 millionsquare feet in the Tri-State area alone, managing a powerful center ofinfluence. The Global Coworking Unconference Conference (GCUC), or“Juicy” as its commonly known, aims to bring together the best and brightestminds in the movement, to share ideas and inspiration and develop newstrategies for the future.
Disclosure: The author Marissa Feinberg is the shared office space owner ofGreen Spaces NY, upcoming member of LEXC, cofounder of Flockd andattends GCUC. Read on.
The FutureCOOs will not continue to pay high electric bills and real estate costs forpeople who use their space 30% of the time. Your HR departments havealready started calling me and my peers for pricing, and booking tours andvisits given by our “Community Managers”. We are the proud proprietors ofthe new world of coworking.
We design for efficiency; our business models depend on it. We are daringentrepreneurs who have challenged the status quo to create uniqueenvironments, building blueprints as we progress. The design of thetraditional corporation and office suite will be dated, your company’s seatswill be re-situated, or you will be relocated to wonderful coworking spaces.
The League of Extraordinary Coworking Spaces (LEXC), a unique network ofcoworking spaces with a common standard of excellence, has become the go-to resource for corporations expanding their workplace strategy to includecoworking. Gathering industry pioneers, the organization’s first corporate
Marissa FeinbergContributor
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My company, Green Spaces, is NYC’s go-tocoworking space for the coolest companies thatchange the world. I cover social entrepreneurs,change makers and innovators. I just launchedFlockd, my latest quest to scale the magic ofcollaborative work spaces, powering productivityand connectivity for innovation. As a 10+ yearpublicist and marketeer, and recent entrepreneur, Ienjoy making people think, laugh, and take action to
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3/5/13 3:13 PMWhy Your Office Will Disappear - Forbes
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Map of Link Coworking
WeWork in New York via Business Insider
WorkBar in Boston via Inc.com
customer is Accenture. Especiallysmart for its mobile workers, LEXCmakes a compelling case to try anew work solution.
“Commercial real estate is no longerabout a square foot; it’s a state ofmind,” says Brian Macmahonof Your Office Agent, a commercialagency specializing in lean workspace. “Facilities plans have been
kept too separate from business plans for far too long. Forward-thinkingcompanies of all sizes are exploring these new models.”
As big business comes aboard the revolution, the triple bottom line getsbetter. American Express recently lowered its carbon footprint by 27.5percent, citing a decrease in business travel and the creation of centers forvirtual meetings. Widely recognized for championing economic development
Office Sublease Listingswww.AustinSubleases.comAustin Texas listings only + Pictures +Floor Plans + Prices
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3/5/13 3:13 PMWhy Your Office Will Disappear - Forbes
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Grind in New York, credit Jaeger/Sloane Inc.
Flockd, a workplace tool signaling productivity and connectivity
and entrepreneurship is Zappos CEO Tony Hsieh, now championing LasVegas to become the coworking capital of the world.
What Your Office Will Look LikeOffice layouts will be more structured for liquid, easy work. Office designinnovation leaders like Turnstone make coworking furniture lighter and morecomfortable. The architectural silos that separate departments will erode. Youwill know more about what’s happening in other areas of your organization.Open plans will create cafe-like atmospheres and promote creativity andtransparency.
New workplace tools like Flockd will help people across departments startconversations while increasing productivity. You’ll interact with coworkers ina more friendly, approachable and transparent way. Resources like kitchens,coffee, bathrooms, conference rooms and office supplies will be shared moreoften. Take a deep breath and get ready to share that pen in your hand, andmaybe your monitor too!
Don’t Fret, You’ll Benefit
3/5/13 3:13 PMWhy Your Office Will Disappear - Forbes
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Blankspaces in LA and Santa Monica via Inc.com
New Work City in New York, stomping grounds of coworking granddaddies Tony Bacigalupo and PeterChislett
FastCompany recognizes the serendipitous, positive function of proximitystimulating innovation. A recent study found “the best, most-widely citedresearch came from coauthors sitting less than 10 meters apart. ‘How closelythey worked mattered as much, if not more, than their affiliation,’ says thestudy’s author, Isaac Kohane of Harvard Medical School. Coworking’scombination of casual relationships and shared spaces, he suggests, can leadto some of an employee’s most fruitful collaborations.”
Juicy Questions? We have them too. We’re gathering March 5th and 6th forpanels on, “Corporations and Coworking,” “Alternative Funding,” “CanCoworking Have a Deeper Impact on Society?” among others. See the full listof events here. The hybrid conference-unconference mixes professional
3/5/13 3:13 PMWhy Your Office Will Disappear - Forbes
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Leadership Development Programs
Good Leadership Skills
Employee Retention Plans
Team Building Activities
Office Furniture
Workplace Management
Innovative Business Ideas
Work Ethics
See Also:
Liz Elam, Curator of Link Coworking, Producer of Global Coworking Unconference Conference,President of League of Extraordinary Coworking Spaces
speaking with collaborative DIY sessions.
Ledmost
recently by dynamo Liz Elam, founder of Link Coworking and president ofLEXC, GCUC is largely a grassroots effort with support from a wide range ofvolunteers and sponsors. In a former life, Liz was a top sales executive at Dell;you can see where this trend started. It takes a tireless, inspired team to driveany behavior-change effort. Read more about them here.
How GCUC worksKeynote speakers include coworking space owners, property managers,investors, academics, and serial entrepreneurs. It’s a diverse crowd ofprofessionals, all connected to the coworking movement in different ways.The official Twitter speak is @AustinGCUC, #GCUC and #unGCUC.
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