In this short post, you’ll discover why your small business needs to have a missionstatement.

Your mission statement doesn’t have to be anything super sophisticated, it just needs tobe simple, and easy for people to understand. Like in most cases, the simpler, thebetter… to give you an idea of how simple your businesses mission statement can be,reference the mission statements (below) of three of the most recognized brands in theworld.

- Google’s Mission Statement: “Google’s mission is to organize the world’s information andmake it universally accessible and useful”- Amazon’s Mission statement: “To be Earth’s most customer-centric company wherepeople can find and discover anything they want to buy online”- Zappos’ Mission Statement: “To provide the best customer service possible”

What makes each of the above mission statements so effective, is that they’re all deadsimple to understand… but yet they’re all super powerful in what they convey.

When you’re forming your businesses mission statement, remember to (as best) aspossible, include the following three objectives.

- Clearly state what your businesses goals are- Clearly state what your businesses primary purpose is- Clearly state what services or products your business provides

Your businesses mission statement is simply meant to let people know what yourbusiness is all about within a few seconds of reading it. If your mission statement isn’tperfect, don’t worry… you’re going to end up changing it many times… just get somemission statement ideas down on paper, and start to see how they sound.

As always, if you need help in learning how to write a clear mission statement for yourbusiness, simply fill in our [request a consult] form, and we’ll immediately follow up withyou to arrange a convenient time talk on a personal, one-on-one level.