WHY YOUR VIDEOS NEEDTRANSCRIBING AND

CAPTIONING?

You cannot ignore the importance of video marketing in this global internet era. Videos make an important part of your marketing mix as they are simple and easy to understand. Being more comprehensible than other advertising media, they appeal to a larger audience. However, no video is complete without the transcription and captioning. Here, we will discuss why these two things are important for a video publisher.

SEARCH ENGINE OPTIMIZATION:

Studies have proved that websites having videos with transcripts or captions tend to perform better in the search engine results. As search engines are incapable of crawling the videos, the transcribed or captioned text help them in indexing and ranking the videos. It also makes your videos more searchable not only across the globe but also within your website and archives.

ENHANCED USER EXPERIENCE:

Well, you cannot ignore this benefit. You must have experienced at least once in your lifetime that captions or transcript make the videos more comprehensible and that you feel more connected to such videos.

IT’S YOUR MORAL DUTY TOO:

When you are creating videos, it is for each and every individual of the audience irrespective of his age, gender, and any physical disabilities. Many a times, people with limited or no hearing find it difficult to consume the videos.

So, from the moral perspective also, you must create an equivalent viewing experience for deaf and hard of hearing individuals. Transcripts and captions can help you achieve the same.

VIDEO VIEWING IN SOUND-PROHIBITED SURROUNDINGS:

In the last two years, mobile video viewing has increased manifold. People enjoy watching videos on smartphones while on the go, waiting in line, during lunch in their offices or while studying in a library. As not every area is conducive to play a video at, transcript and captions can help you enjoy your video content whenever and wherever required.

So, do you admit that every video producer must spend that extra little time in transcribing and captioning their videos to make it accessible to the larger audience? However, the best results can be achieved if this challenging task is handed over to some professional transcription and captioning services.

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