why youth brands should focus on mobile video ads?
TRANSCRIPT
Why Youth Brands Should Focus
On Mobile Video Ads?
By the end of 2015, the total Digital Video Ad spending in US is
expected to surpass $7.7 billion, with about $2.6 billion to be
contributed by Mobile Video Ads.
Why?
As far as Mobile Videos are concerned, these are
more inclined towards the young viewers.
Reports suggest that the majority of mobile video viewers consist
of smartphone and tablet users in the age bracket of 16-30.
Is it a hint for
youth-centric brands to
invest more in
Mobile Video Ads?
To Know Why Mobile Video Ads
For Youth Brands.
The Answer
is
YES and here are some
Great Reasons
They Connect with ‘Modern’ Brands
Interactivity
Creative Engagement
Better Chances to Get Shared
Multiple Distribution Platforms
Making Calls and Generating Actions
Easy Tracking
CONTENTS
They Connect With ‘Modern’ Brands
Living in the modern world, youthful era basically neglects to join
with anything traditional.
If you are still adhered to the conventional advertising platforms,
you are missing out the opportunity to get connected with your
young potential buyers.
Using mobile video help you to pose yourself with the modern
trends.
Interactivity
Young audience love to be involved in everything they come
across, advertising being not a special case.
This is the place video ads fit in flawlessly. Some extraordinary
thoughts to trigger the viewers' intuitiveness are to utilize touch
spots, swipe features and play contests.
When you succeed to communicate and interact with the youth
audience segments, you naturally create their enthusiasm in
your brand.
Creative Engagement
The creativity on the video ads plays an vital role and enhances
the video ads campaign engagement with the target audience.
The creative Video Ads can attract all the segments of people.
Young viewers are instantly attracted towards videos
incorporating well-thought and engrossing stories and themes.
Including humour is another incredible approach to lock in and
get engaged. Yet another strategy is to create suspense by
revealing the feature content.
Better Chances To Get Shared
Text ads have generally lower opportunities to get shared
among the groups than images or videos.
Remember the fact that young mobile users have simultaneous
access to video messaging and social video sharing tools.
Any interesting videos audience don’t mind sharing them, these
kind of audience will become the ambassadors for your brand’s.
Multiple Distribution Platforms
When you choose to utilize Mobile Videos for Advertising, an
array of multiple platforms opens up to appropriate your
substance.
A few samples include:
Mobile video advertising platforms like Vungle.
Video streaming websites like YouTube.
Mobile news outlets like BBC.
Social networks like Facebook and Twitter.
Mobile apps and games.
It is clear that the fragments of viewers you wish to target are
dynamic on each of these stages in full force and huge strengths.
Making Calls And Generating Actions
Video ads aim directly at creating activities which may incorporate
visiting a website, registering to a service, downloading software,
ordering a product or anything else.
In other words, calls to action incorporated in mobile videos are
most likely to return the desired outputs.
Easy Tracking
Unlike TV ads, digital ads are easier to track so that you assess
their performance and tweak advertising campaigns accordingly.
For example, you can undoubtedly generate statistics like what
number of individuals viewed the video ads per hour or per day
and through which channels.
Keep in mind the awesome fact that
the youthful viewers have entry
to Mobile Advertising throughout
their daily routines. You
subsequently have an amazing
platform to draw their consideration
towards youth brand.
Which Platform Should Brands, Developers, And Publishers
Choose In Order To Engage Global Consumers
Through Mobile Advertising:
http://bit.ly/1PK7T8Z
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