WHY DO I HATE SHOPPING?

Yasmine M. Gabertwitter.com/yasmine_mohamed

A Crash Course on Creativity by Professor Tina Seelig, Stanford University

1 November 2012

Description

Visit stores in your hometown

Pay attention to everything around you

Discover new things you missed before

Find new insights and hidden opportunities

For Me

I am a girl I hate shopping I hate visiting stores

I didn't have a clue till I finished this project

After I paid attention while going through stores,

Here is what I found out !!

You Know Why ?

I visited 9 stores; 5 clothes store, 2 shoes stores, 1 scarf store and 1 accessories store

Shop Appearance

All stores' doors were opened 2 stores have invisible signs

Other stores have nice visible signs

Environment - 1

Ceiling is medium high Most stores used a contrasted color either in floor

or walls Floor is either white tiles or marble.

1 store was extremely brightly lit, which was annoying and repulsive for me

Only 1 store played soothing music, others were just quiet

1 store was cold, 2 stores were hot and others were normal

Only 1 store had distinctive smell Cash register is always near the door No store had security I would stay between 2 – 10 minutes in each store

Environment - 2

Personnel

Salesperson initiates contact either immediately or whenever you request him

Most salespeople have a script to follow with customers

Employees are 20-30 years old

None of the salespeople had a uniform

Products - 1

Usually I noticed what is in front of the door first There were no free samples or demonstrations Products with average price are located at eye-

level “for sale” items are located at the center of the

store

Products - 2

Last season and less colorful items are located at the end of the store

Prices were clearly visible on products like clothes only

Some items were arranged based on function only, which lead to an awful presentation

Products - 3

Other items were arranged based on function and color, which had better presentation

Products - 4

Other items were just piled together, which had the worst presentation

So, here is why I hate shopping

When I go shopping, I search for specific items Few stores are well-designed so I can find what I

search for in no time Stores with bright lights drive me crazy :) Salespeople by your side all the time is irritating

for me I automatically overlook piled products, which is

the case in most stores Hot and normal stores are unbearable when

crowded with customers

Thanks