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TRANSCRIPT
LINDNER
OMEN in BUSINESS
LindnerStudentsWOMEN
30%On
ly
are
of
Highest GenderDisproportion
at UC
Janelle Wichman
Alex Lowenstein
Women
Initiatives
Organizations
StudentNo
Mission
Lindner Women in Business inspires and empowers emerging women leaders. This unique
organization reaches out, up, and down---fueling the pipeline from high school through the
Lindner College of Business to the Greater Cincinnati business community and beyond. We
reach out to Lindner students with leadership development and networking opportunities.
We reach downward to help high school women envision their potential and explore
academic/career paths. We reach upward, working with an external board to guide
programming, link students to Cincinnati's exceptional women’s initiatives and networks,
and showcase career opportunities.
Inspire. Engage. Connect.
Inspire
IntelligentLeader
Hard Working
STEM
cienceechnologyngineeringathematics
Inspire
Lindner Womenin Business
Lindner College of Business
High School Outreach Day
Young women leaders & family attend a one-day conference, hosted at UC, that encourages pursuing their passions through business.
Inspire
Lindner College of Business
High School Outreach DayEmerging Women Leaders Institute
Personalized Mailer
Personalized
Relatable
Connecting
Engage
Professional Development Skill-Building Workshops Social Bonding
Learn industry trends & career opportunities
Gain “real world’ perspective
Challenge perspective
Encourage continuous education & learning
Promote closer network & bonding
Envision Your Dream Workshop
Engage
Professional Development Skill-Building Workshops Social Bonding
Jenny Powers, CMO of US Bank
Bad Girl Ventures
Lisa Hillenbrand, Director of Global Marketing at P&G
Resume Building with Fidelity
Goal Setting
Etiquette Dinner with Lisa Marie Luccioni
Golf Clinic
Skiing at Perfect North
1st Annual Golf Clinic, 2014
Engage
FallKeynote SpeakerPromote discussion and engagement regarding leadership for women
Winter High School Outreach EventEncourage young women to pursue their passions
Summer Golf Outing Fundraiser Raise donations to support the Lindner Women in Business Scholarship
Spring Celebrate Banquet Thank the supporters of Lindner Women in Business & grow relationships
Connect
Local Women’s Initiatives
100 Wise Women
Luxottica Company Tour
Marquee Events
Annual Celebratebanquet & awards
Annual Golf Outing to Support Lindner WIB Scholarship
Hands-on Experience
Developed marketing strategy for Women in Self-Sufficiency donation campaign
Luxottica Company Tour
Organizational Structure
Organizational Structure
Organizational Structure
Board of Directors
Who: Leading women professionals, faculty, and staff
Purpose: Provide feedback on Lindner WIB’s efforts; Connect Lindner WIB to Cincinnati community
Student Cabinet
Who: C-level Officers, Directors, and Assistants
Purpose: Develop long-term strategies that reflect our mission; Oversee day-to-day operations
Company Associates
Who: Members of Lindner WIB
Purpose: Develop personally & professionally as leaders in their communities
Marketing
Marketing
Recruitment
Digital Space
Branding Northlich developed:
Tagline Logo Promotional Items
Marketing
EMPOWER ONE ANOTHER
PEER INTO POSSIBILITIES
SUCCESS IS CONTAGIOUS
Whether it is high school students, college students, or
professionals, LWIB is there to open the window of possibilities.
Therefore, the logo represents an open window. It communicates
that through LWIB, women will be exposed to new opportunities
that will benefit their future.
This design focuses on the upward and onward
movement that LWIB women strive for at every stage
in their careers. It communicates a message of
growth on all levels by incorporating a “w” that takes
on the popular form of a business growth chart.
LWIB’s mission is to reach out, up, and down to inspire and
encourage emerging women leaders in the business field.
This logo communicates this message through its circular
shape. The logo also take a similar form as the @ sign, a
symbol synonymous with modern communication.
Marketing
Marketing
Recruitment
Digital Space
Branding
Participate in campus organization fairs UC Fall Student Organization Fair Lindner Student Organization Fair
Marketing
Recruitment
Digital Space
Branding
Website
Social Media Twitter Facebook Instagram LinkedIn
Marketing
@Lindner_WIB
#SuccessisContagious
#MembershipMonday
Marketing
Upcoming Events
Relevant News Articles
Career & Personal Building
Finance
Finance
Corporate Sponsors
EY Proctor & Gamble
Grants
Board of Governors PACE Funding
Other Avenues
University Funding Board
To establish a sustainable fund to efficiently use all available sources to reach every female member of our community
Finance
Strengthen
Brand Name
Distribute Promotional Items
Support Community Campaigns
Leverage Reputation
Become a Resource for Students
Finance
Become Community Thought Leaders
Engage the Lindner Women in Business Pipeline
Provide Opportunities for Growth
Leverage Expertise
High Community Impact
Looking Ahead
Opportunities
Involvement at External Corporate Events
Sponsorships for High School Outreach Event
Establish Long-Term Social Responsibility Program
Host Co-Ed Discussion
Meeting Space
www.lindnerwib.com
Katie McClanahan | CEO [email protected]
Molly Mullinger | CFO [email protected]
Alex Land | [email protected]
Molly Rogers | Faculty Advisor [email protected]
Thank You