wicked ambiguity-content-strategy-140518173929-phpapp02
TRANSCRIPT
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Ambiguity wicked
NASA/JPL [Public domain], via Wikimedia Commons
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Colman
NASA/JPL [Public domain], via Wikimedia Commons
Jonathon
@jcolman
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NASA/JPL [Public domain], via Wikimedia Commons
Bit.ly/raycats video + slides + text
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NASA/JPL [Public domain], via Wikimedia Commons
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NASA/JPL [Public domain], via Wikimedia Commons
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Sebas<an Mary (giovannijl-‐s_photohut) [CC-‐BY-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/giovannijl-‐s_photohut/421051338
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Big problem What’s the
in user experience?
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They think we’re just
creatives
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Oh, But I’m really a
._______!
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Oh, But I’m really a
Designer ._______!
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Oh, But I’m really a
Developer ._______!
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Oh, But I’m really a
Researcher ._______!
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Oh, But I’m really a
Information Architect ._______!
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Oh, But I’m really a
._______! Content Strategist
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Oh, But I’m really a
._______! Creative
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creative Designer
Content Strategist Information Architect
Researcher Developer
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Our differences
Don’t matter
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We’re united against
Ambiguity
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Problems Wicked
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Problems Wicked
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Horst Rittel & Melvin Webber
René Spitz (renespitz) [CC-‐BY-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/renespitz/3383405574/
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John Snow/C.F. Cheffins (Rewardiv at en.wikipedia) [Public domain], from Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Snow-‐cholera-‐map-‐1.jpg
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John Snow/C.F. Cheffins (Rewardiv at en.wikipedia) [Public domain], from Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Snow-‐cholera-‐map-‐1.jpg
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John Snow/C.F. Cheffins (Rewardiv at en.wikipedia) [Public domain], from Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Snow-‐cholera-‐map-‐1.jpg
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Naw, That’s a tame problem
René Spitz (renespitz) [CC-‐BY-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/renespitz/3383405574/
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US Federal Agency Centers for Disease Control and Preven<on (CDC), from Flickr -‐ hNps://www.flickr.com/photos/cdcglobal/14723720857 (crea<ve commons license: hNps://crea<vecommons.org/licenses/by/2.0/ )
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US Federal Agency Centers for Disease Control and Preven<on (CDC), from Flickr -‐ hNps://www.flickr.com/photos/cdcglobal/14723720857 (crea<ve commons license: hNps://crea<vecommons.org/licenses/by/2.0/ )
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OMG WHADDA wicked pissaH
René Spitz (renespitz) [CC-‐BY-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/renespitz/3383405574/
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Steffi Reichert, from Flickr -‐ hNps://www.flickr.com/photos/steffireichert/4107432940 (crea<ve commons license: hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/ )
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By Ventus (Own work) [CC BY-‐SA 3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0)], via Wikimedia Commons
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By West Midlands Police from West Midlands, United Kingdom [CC BY-‐SA 2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0)], via Wikimedia Commons
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US Federal Agency Drug Enforcement Agency (DEA) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Drugpackscorpion.png
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John Warwick Brooke [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Bri<sh_ar<llery_in_ac<on,_World_War_I.JPEG
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By Elizabeth ArroN / VOA [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:VOA-‐Crimea-‐Simferopol-‐airport.jpg
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Tim J. Keegan (suburbanbloke) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/49333819@N00/381634787
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Adam Fowler (adamfowler) [CC BY-‐NC-‐ND 2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/adamfowler/4841559945
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UX wicked problems in
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Designing for
Alien beings
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ScoNer20 via NASA [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Terrestrial_Planets_Size_Comp_True_Color.png
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By NASA (Cropped from Image:Africa satellite plane.jpg.) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg
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By NASA (Cropped from Image:Africa satellite plane.jpg.) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg
HELLO
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By NASA (Cropped from Image:Africa satellite plane.jpg.) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg
2 + 2 = 4
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By NASA (Cropped from Image:Africa satellite plane.jpg.) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg
EAT AT JOE’S
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signalmirror [CC-‐BY-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/signalmirror/8329443696/
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NASA/JPL [Public domain], from Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Mars_atmosphere.jpg
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NASA/JPL [Public domain], from Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Mars_atmosphere.jpg
EAT AT JOE’S
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Via Wikipedia -‐ hNp://en.wikipedia.org/wiki/Drake_equa<on
𝑁= 𝑅↓∗ ∙ 𝑓↓𝑝 ∙ 𝑛↓𝑒 ∙ 𝑓↓𝑙 ∙ 𝑓↓𝑖 ∙ 𝑓↓𝑐 ∙𝐿 The Drake Equation
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Via Wikipedia -‐ hNp://en.wikipedia.org/wiki/Drake_equa<on
𝑁= 𝑅↓∗ ∙ 𝑓↓𝑝 ∙ 𝑛↓𝑒 ∙ 𝑓↓𝑙 ∙ 𝑓↓𝑖 ∙ 𝑓↓𝑐 ∙𝐿 The Drake Equation
Lower bound:
8 x 10-20
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Via Wikipedia -‐ hNp://en.wikipedia.org/wiki/Drake_equa<on
Lower bound:
8 x 10-20 Upper bound:
36.4 M
𝑁= 𝑅↓∗ ∙ 𝑓↓𝑝 ∙ 𝑛↓𝑒 ∙ 𝑓↓𝑙 ∙ 𝑓↓𝑖 ∙ 𝑓↓𝑐 ∙𝐿 The Drake Equation
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Oona Räisänen; designed by Carl Sagan & Frank Drake; artwork by Linda Salzman Sagan [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Pioneer_plaque.svg
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Alex Alonso [CC-‐BY-‐NC-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/aleiex/2123333438
Carl Sagan
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NASA/JPL [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
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By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
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By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
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By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
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By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
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By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
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By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
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NASA/JPL [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:The_Sounds_of_Earth_-‐_GPN-‐2000-‐001976.jpg
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NASA/JPL [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:The_Sounds_of_Earth_Record_Cover_-‐_GPN-‐2000-‐001978.jpg
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NASA/JPL [Public domain], via NASA -‐ hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg via hNp://science.nasa.gov/science-‐news/science-‐at-‐nasa/2011/28apr_voyager2/
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NASA/JPL [Public domain], via NASA -‐ hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg via hNp://science.nasa.gov/science-‐news/science-‐at-‐nasa/2011/28apr_voyager2/
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NASA/JPL [Public domain], via NASA -‐ hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg via hNp://science.nasa.gov/science-‐news/science-‐at-‐nasa/2011/28apr_voyager2/
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UX wicked problems in
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Designing a warning for
Nuclear Waste
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JJanos Korom Dr. from Wien, Austria (Bécs 219 Uploaded by darkweasel94) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg
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JJanos Korom Dr. from Wien, Austria (Bécs 219 Uploaded by darkweasel94) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg
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JJanos Korom Dr. from Wien, Austria (Bécs 219 Uploaded by darkweasel94) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg
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User:Fasqission [Public domain] via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Yucca_Mountain_crest_south.jpg
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Half-life:
24,100 years
239 PU
Via hNp://en.wikipedia.org/wiki/Plutonium-‐239 . Photo by Los Alamos Na<onal Laboratory [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Plutonium_ring.jpg
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Half-life:
24,100 years
Via hNp://en.wikipedia.org/wiki/Uranium-‐235 and hNp://en.wikipedia.org/wiki/Plutonium-‐239
239 PU 235 U
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Half-life:
24,100 years
Half-life:
703,800,000 years
Via hNp://en.wikipedia.org/wiki/Uranium-‐235 and hNp://en.wikipedia.org/wiki/Plutonium-‐239
239 PU 235 U
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By Ed Siasoco (Flickr: Trinity 007) [CC-‐BY-‐2.0 (hNp://crea<vecommons.org/licenses/by/2.0)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Trinity_007.jpg
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Goal Stop people from
accessing nuclear waste
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Strategy Create a message that
lasts for 10,000+ years
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Objective 1 Must communicate “this is a message”
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Objective 2 Must communicate
“this area is dangerous”
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Objective 3 Must communicate
WHY
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Publishers of the 1890 Holman Bible [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Holman_Priest_High_Priest_Levite.jpg
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NASA [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:GPS_Satellite_NASA_art-‐iif.jpg
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By Jon Sullivan (PdPhoto) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Leaf_1_web.jpg
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Russell Bernice (russellbernice) [CC-‐BY-‐2.0 (hNps://crea<vecommons.org/licenses/by/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/russellbernice/2558386173/
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Alle (pinkiwinki<nki) [CC-‐BY—SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/55638925@N00/377299306/
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Ⓒ Jonathon Colman
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Nicolas Raymond (82955120@N05) [CC-‐BY-‐2.0 (hNps://crea<vecommons.org/licenses/by/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/82955120@N05/13094530583
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Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
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Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
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Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
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Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
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Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
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Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
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ambiguity the Nature of
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ambiguity the Nature of
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NASA/JPL, Voyager 1 (hNp://visibleearth.nasa.gov/view_rec.php?id=601) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png
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NASA/JPL, Voyager 1 (hNp://visibleearth.nasa.gov/view_rec.php?id=601) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png
YOU ARE HERE
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NASA/JPL, Voyager 1 (hNp://visibleearth.nasa.gov/view_rec.php?id=601) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png
EAT AT JOE’S
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Our problems aren’t meaningful because they last forever
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Our problems are meaningful because
They don’t
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They don’t
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Wey don’t
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creative Designer
Content Strategist Information Architect
Researcher Developer
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AMBIGUITY
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Wikipedia: “Uncertainty Principle” -‐ hNp://en.wikipedia.org/wiki/Uncertainty_principle
∆𝑥∙∆𝑝↓𝑥 ≥ ℏ/2
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Wikipedia: “Uncertainty Principle” -‐ hNp://en.wikipedia.org/wiki/Uncertainty_principle
∆𝑥∙∆𝑝↓𝑥 ≥ ℏ/2
we live in an uncertain universe
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Adam Fowler (adamfowler) [CC BY-‐NC-‐ND 2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/adamfowler/4841559945
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Wicked problems are
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catalysts Wicked problems are
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Creativity Wicked problems ignite our
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Forward Wicked problems pull us
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Innovate Wicked problems help us
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Sebas<an Mary (giovannijl-‐s_photohut) [CC-‐BY-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/giovannijl-‐s_photohut/421051338
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Wicked Problems We can’t solve
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Wicked Problems We can’t solve
But we can Acknowledge them
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Tim J. Keegan (suburbanbloke) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/49333819@N00/381634787
Acknowledge them
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But we can Take risks
Wicked Problems We can’t solve
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Mike Bash [CC-‐BY-‐NC-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/jbash/4223183281
Take risks
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But we can Stop being perfect
Wicked Problems We can’t solve
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© Jonathon Colman
Stop being perfect
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But we can Reward learning
Wicked Problems We can’t solve
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Laura Ferreira [CC-‐BY-‐NC-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/prayerfriends/4343362783
Reward learning
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But we can Try
Wicked Problems We can’t solve
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But we can Dare
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Coda
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Coda
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Our differences
Don’t Matter
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Our problems
Do
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We stand
United
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And so when we’re faced with ambiguity, we’re not afraid. We don’t run away from it.
Run away We Don’t
From ambiguity
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Sebas<an Mary (giovannijl-‐s_photohut) [CC-‐BY-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/giovannijl-‐s_photohut/421051338
We Run toward it
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Ambiguity
NASA/JPL [Public domain], via Wikimedia Commons
wicked
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NASA/JPL [Public domain], via Wikimedia Commons
Bit.ly/raycats video + slides + text
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NASA/JPL [Public domain], via Wikimedia Commons
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NASA/JPL [Public domain], via Wikimedia Commons
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NASA, ESA, Hubble Space Telescope [Public domain], via NASA Astronomy Picture of the Day, hNp://apod.nasa.gov/apod/ap101009.html
EAT AT JOE’S