widen marketing chat: content marketing and tippy cow
TRANSCRIPT
Content Marketing & Tippy Cow
Widen Fireside ChatDecember 22, 2014
Jake & NinaShare the Widen
Content Marketing Story As shared with DePaul University Marketing - December 1, 2014
Reduce, Recycle, Reuse
THE PROBLEMHow can we help those evaluating DAM
follow a path to select the best fit solution?
Map the customer lifecycle
Create a useful resource to guide a process
Create “big rock” content
Give away valuable resources
CUSTOMER LIFECYCLE
Support the journey with helpful resources
Build an email series
Use visual content
Share and repurpose content with social media
Feature your big rock content in prominent spots
Collect and nurture leads
Offer different options to engage
Deliver more with email responders
Create an infographic to connect visually
Promote a webinar series
Invite relevant audiences
Make the recording and slides available
Feature webinars to collect leads
Give reason to submit forms
Promote on-demand webinars
Give a live presentation
Get picked up by influencers
Feature big rock content in your newsletters
Take it to events on screen and in print
Repurpose content in more targeted webinars after the event
Get a bigger screen
Analyze your data and share your experiences
Blend live and digital experiences
Connect with other like-minded pros
with content influencersConnecting
who create, share and talk Thought Leadersabout marketing content
Orbit MediaAndy Crestodina“Really well crafted and well-promoted content
is worthy of being referenced and cited and
linked to. Those actions help your web domain
become more credible and allow you to rank for
the buyer-related keywords when someone is
looking for the solutions to their problems.”
PR 20/20Paul Roetzer“Historically, marketers weren’t big on data.
They were focused on telling a story. Now, thought
leaders in the space are realizing that you still have
to tell a great story, but you also have to connect it
to the customer experience and all of the phases of
their journey. Content is getting more scientific with
data and analytics.”
with content influencers?Why align
blog post on widen.com
blog post on widen.com
article posted on Small Biz Club
customer speaking with the BMA
with content predictionsConnecting
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