Inc.Infrastructure for an Open Internet of Things

Social Energy Meter

What is SEM?Social Energy Meter – SEM – is an innovative solution that allows the realtime monitoring and collaborative management of energy usage in households and businesses, through a complete suite of hardware and software platforms.

WideSpime

SEMenergy meter

Reference Group Feedback

Your Feedback

Your House Your Reference Group

How does it work?

How does it work?

your household feedback

reference group feedback

you consume less of the 25% of your group

you consume more of the 75% of your group

you’re in the middle of your

reference group

you are a lot below the threshold

you are a above the threshold

you are near the threshold

Color patterns can be modulated according to the specific business logic

A fault-tolerant, horizontally-scalable and high-concurrency platform for connecting massive numbers of objects, supporting distributed parallel data processing.

WideSpime

the people

the backbone

the spimes

organizing the complexity

augmenting their perceptions

gathering the data

savingsa personalized energy plan could save much money over time

ENERGY USER

awarenessa realtime monitoring of energy shows the current consumption

sharingcomparing the usage patterns with friends and groups

Many advantages

profilinggathering the usage data allows a customized offering

ENERGY PROVIDER

communicationsem represents an open daily qualified communication channel with the user

efficiencythe data allows a better prediction of usage levels and increased efficiency

for the for the

Social driven changeSocial norms have a strong influence on personal behavior and happiness.

Global change is only possible when people are involved.

CompetitionGoogle PowerMeter

Market sizeSmart meters are the vanguard of smart grid deployments.

2008 2015

46 million

250 million

18% of all meters

http://www.pikeresearch.com/newsroom/smart-meter-installations-to-reach-250-million-worldwide-by-2015

North America:55% of all smart meters

Business model

energy provider userenergy meter

LICENSING

+

SAAS

+

Market Segments

• Energy Management

• Smart Cities

• Health Monitoring

• Quantified Self

• Social Hardware

• Water Monitoring

• Crowdsourced Ecology

• 4G Telco System

Environment, Health, Security: World Concerns, April 2010

Revenue ProjectionsIDC estimates the market opportunity for the software, servers, technologies, and services to manage the world's converged IT and physical infrastructure to be $120 billion by 2012.

WideTag Revenues from Energy Management Services (SEM): $30 Million by 2013

WideTag’s Team

ADVISORS

Alex Lightman (Chairman | Los Angeles, CA)Leandro Agro’ (CEO | Milan / Redwood City, CA)Roberto Ostinelli (CTO | Milan / Redwood City, CA)David Orban (Chief Evangelist | Globetrotter)

Matteo Daste (Legal | San Francisco)Carlo Maria Medaglia (Academic EU | Rome)Alex Papanastassiou (Financial | Bruxelles)Fabrizio Capobianco (Strategy | Silicon Valley)Giuseppe Taibi (Mobile | Boston)Joi Ito (NetCulture | Abu Dabhi, Japan)

Cumulative Experience

>120 yearsCumulative Funds Raised

>$250 Million

MANAGEMENT

Funds Requested

Use of fundsincrease personnel, product development

Seed Round$1 Million

WideTag, Inc.370 Convention WayRedwood City, CA 94063

email: info@widetag.comweb: www.widetag.comphone: +1 (650) 419-2686fax: +1 (415) 373-3905

Inc.Infrastructure for an Open Internet of Things