wifi: current and future opportunities
DESCRIPTION
MWC 2014 presentation for Wireless Broadband Alliance. Discussion of Hotspot 2.0, Public WiFi, and WiFi as a part of service innovation.TRANSCRIPT
Proprietary and Confidential© Current Analysis Inc. All rights reserved. 1Washington, DC / London / Paris
24 February 2013
Presented By:
Peter Jarich
Vice President, Consumer and Infra
Current Analysis
Meet The AnalystsCurrent and Future Opportunities for WiFi
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WiFi: Opportunities vs. Execution
even the best of ideas need help…
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WiFi Opportunities: The Bad NewsQ: How often do you access public hotspots from your
smartphone?
25%
13%
49%
13%
Source: Current Analysis, WiFi Usage Survey – General US Smartphone Population February 2014
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WiFi Opportunities: The Bad NewsHotspot 2.0 vs. Monetization
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WiFi Opportunities: The Bad NewsHotspot 2.0 vs. Free
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WiFi Opportunities: The Bad NewsHotspot 2.0 vs. Easy
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WiFi Opportunities: The Good NewsHotspots Skew Young
overall 18-340%
10%
20%
30%
40%
50%Q: How Often Do You Access Public
WiFi?
rarely daily
Source: Current Analysis, WiFi Usage Survey – General US Population February 2014
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WiFi Opportunities: The Good NewsEngaged Smartphone Users Engage with WiFi
Source: Current Analysis, WiFi Usage Survey – Engaged US Android Users February 2014
daily
2 to 3 times per week
2 to 3 times per month
rarely
never
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Q: How Often Do You Access Public WiFi?
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WiFi Opportunities: The Good NewsDevices No Longer A HS2.0 Gating Factor
January 2014: US Device Shelf Share
Apple Samsung LG MotorolaHTC Nokia Others
55.5%
Source: Current Analysis, CurrentTRACK Database
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WiFi Opportunities: The Good NewsWiFi is Well Represented in Innovative Carrier Service
Launches…
Source: Current Analysis, Innovation IMPACT Database
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WiFi Opportunities: The Good News…and It’s Not All About Connectivity (though it mostly is)
Source: Current Analysis, Innovation IMPACT Database
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WiFi Opportunities: The Bad NewsFor All the Initial Faults, At Least We’re Learning
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Thank You
Peter JarichVice President, Consumer & InfrastructureEmail: [email protected]: @pnjarichOffice: 1.703.788.3792