wifi offload survival guide for companies

7/30/2019 Wifi Offload Survival Guide for Companies

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w w w . g r e e n p a c k e t . c o m

APPLICATION NOTE

DATA OFFLOAD SURVIVAL GUIDE - PART 5


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APPLICATION NOTE

Abstract

Todays mobile network is akin to high speed highway. And so is the speed

of consumer consuming bandwidth as if it was unlimited. Every capacity

that carriers create is being utilized quickly. Facing limited bandwidth and

increasing demands, carriers have responded in ways that are not

consumer friendly for some parts with shockingly excessive bills and

attempts for forced throttling.

Smartphone owners use their device primarily for surfing the web, checking

email, and using apps; with the least time spent actually making phone

calls. This smart device is somehow indispensible and has become a

lifestyle necessity without absence of use. It is the first thing we check every

morning. The last thing we check at the end of the day, closely guarding our

most important information and point of connection to work, business and

leisure activities.

As a result of the data wave, there are opportunities that are being created,

one that takes advantage of the data being generated in a way that

enhances the user experience and provides value. On the flip side, the data

traffic will continue to grow rapidly where carriers are struggling to off-set

their revenue leakage with network investments. Topping the list of carrier

concerns; enabling customers to access content and services from every

device that they use seamlessly whilst having a sense of control over the

level of deployment economically and rapidly.

Given the increase in the number of permutations of device and contentavailable out there, a move towards web-based cloud solutions will

inevitably form the need for more mobility and efficiency in delivery.

This paper will discuss the implications of the emergence of multifunction,

multi-radio systems and multiplatform application and services that are

driving forward seamless mobility in the pretext of now that allows users

to transparently access network connections and ensure session

persistence across varied connections for consistent experience together

with issues of seamless mobility including services that support the full

range of applications voice, data, video, and messaging via smart device

that is able to interface to 3G, 4G, LTE and Wi-Fi networks in a seamless

offload environment.


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Contents

Overview 01

Marrying Content and Experience with Mobility 03

Smarter Data Meet Smarter Networks

Ready to Automate, Inter-Work and Mobilize

Springboard to Global Connectedness

Is Your Network Mobility Enabled? 06

Making Seamless Mobility Real with Greenpacket 07

Engaging Next Generation Services

Matching Seamless Connectivity with Mobility

Conclusion 10

Take Your Network on the Road to Mobility 11

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Overview

The drive for smartphone sales can be contributed to the addiction to

information. The consumers relationship with their smartphones is so

strong that it may be more important than the personal computer (PC)

once was. The volume of smartphones purchased by consumers,

in addition to the demand for rich content proficiencies is putting a

tremendous burden on operators who are forced to meet the demand.

Moreover, the values of the information that are downloaded, shared, or

used are largely driven in the ability to make it consumable in the present

moment. Some examples of which; Can I re-schedule my business trip?

What is the weather forecast today? When is that meeting? Can I

telecommute and work on the presentation? Wheres the nearest

Starbucks? How do I get there? Whos listening to music on Spotify?

It will come as no surprise, as smartphones shipment will eclipse the

combined total of PCs and laptops for the first time in 2013, according to

IDC1. The iPhone had tremendously changed user behaviors. Prior to

that, users were contented with call quality and the cost of the device.

Those are no longer determinants. It is more about easy access to data,

price plans and value-added service today. But, it is also these factors

that are squeezing the pockets of carriers. Taking a different approach,

carriers can leverage on their strengths that prioritize the user experience

to turn the challenge into opportunity.

Taking a phased approach to enhance the existing macro network andplan the integration of Wi-Fi or small cells can deliver greater capacity and

enhance the user experience as well as help reduce total cost of

ownership by up to 20 percent, as reported in some Wi-Fi success

stories. Over and above, the increasing talk of seamless roaming and

global mobility is already on the road to reality with Wi-Fi Alliances

Hotspot 2.0 and Wireless Broadband Alliance in championing the Next

Generation Hotspot (NGH) initiative. Whats needed is an end-to-end and

customized solutions that ensure a stronger bottom line and greater

efficiency to market.

Overview - 01APPLICATION NOTE

1Source : IDC Mobile Phone

Technology and Trends


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Overview - 02APPLICATION NOTE

As more and more consumers choose the time and place to read, watch

and buy services across various wireless networks, the value of content is

king. But who manages those data-centric experiences? Carriers are best

positioned to take on the opportunity while it is steam-rolling. Seamless

mobility for success in data offload is not too far-fetched in terms of the

available technology and the ability to maintain relevance rather than

succumb to rapid replacement by competition.


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Marrying Content and Experience with Mobility - 03APPLICATION NOTE

Marrying Content and

Experience with Mobility

Mobility further opens-up avenue for real-time technology designed in todays

networks. With the multitude of applications and social media interactions that

are location or presence-based, mobility can help augment the business case for

integration of cellular infrastructure with Wi-Fi in the scope of offload and

managed services to better accommodate smooth LTE interactions.

The goal is to give Wi-Fi or other WLAN type networks a cellular-like experiencein terms of seamless handover while ensuring session continuity. Whats

important in terms of user experience is to automate the authentication and allow

users to do it transparently, without changing the look and feel of the device

interface. Also, allowing the user to take that experience everywhere they go

without disruption. The early concept of communication is limited to one single

task at a time, be it making a voice call or messaging via SMS. But new

smartphones have dramatically influenced user behaviors. Today, users can

perform multiple tasks like watching a video while posting to social forums, blogs

and exchanging or sharing pictures concurrently and instantaneously.

Smarter Data Meet Smarter Networks

How carriers maximize the use of data and optimize planning with better

proficiency in handling the device, network and environment states in their

networks could prove success for their business. Managing subscriberusage is growing increasingly complex as devices become smarter,

networks become faster, and data usage skyrockets.

Suffice to say, services are fundamentally more complex to deliver, manage

and process. The irony of smartphone is it isnt smart enough to maintain

session persistence when switching between different networks. Although

mobile IP technology has been around for decades since its inception,

it has stayed relatively unnoticed in the adoption onto mobile wireless

space. Not until rich multimedia content became mainstream and the need

for consumers to be on the move, that made carriers recognize the

importance of incorporating mobility to propel the delivery service reach.


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APPLICATION NOTE Marrying Content and Experience with Mobility - 04

Mobility is only as strong as its weakest link. By which rich multimedia

content requires just as robust and plentiful of bandwidth to allow seamless

service. The marrying of Wi-Fi into heterogeneous networks gives added

capacity boost. There is no single solution that can claim superior, but there

is no shortage of best practices. The inclusion of Wi-Fi strategies helps

escalate roaming markets outside of cellular. Recent developments in the

industry is making positive progress for Wi-Fi to look and deliver a more

cellular experience where users can roam across other carriers networks

and automatically associate with carrier networks regardless of 2G, 3G, 4G,

LTE or WLAN connections. And all that should happen seamlessly.

Ready to Automate,

Inter-Work and Mobilize

Most operators are eager to leverage on using data to study demographics

and the flow of large groups of people. An area in which large volume of

data might have obvious uses including the onset of cloud-based

applications and provision of location-based services. This is a largely

untapped market, and expected to grow in tandem with multiple service

offerings including mobile marketing, online storage, and cloud services as

such. Networks in situations like these rely on mobility and embedded

intelligence to maximize use of the data to broker with tourist organizations,

hotel chains and retailers all into one place and speedy delivery of services.

The combined ease of mobility and location-based services such as maps

and navigational properties with promotion tie-ups are perfect ingredients

to promote the user interest and present strong opportunities for

companies to benefit. As smarphone ownership increases, mobile Internet

usage grows in proportionate volume and significantly drives the necessary

mobility capability within the service provider business models.


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Marrying Content and Experience with Mobility - 05APPLICATION NOTE

Springboard to Global Connectedness

The multi-directional data stream and multiple touch points over the

carriers network give rise to implications on how carriers can improve their

interaction not only with customers, but also with businesses and major

organizations looking to harness the capabilities of mobile devices. The

ecosystem of infrastructure vendors, device vendors, content providers and

technology innovators come together to offer a rich source of business

intelligence that can be used in many ways. These are valuable in helping

carriers monetize their assets particularly as LTE takes prominence and is

expected to generate significant returns on their investment in network

infrastructure in the prevailing years.

The onset of cloud technology and web-sphere movement along with

mobility has put the carriers on the path to capitalize on cloud capabilities

both as providers as well as adopters of the technology, which will become

instrumental to make success of ubiquitous broadband. Like many ICT

advances, cloud technology is deeply driven by the power of mobility. The

supposed efficiencies and conveniences of not having to restrict access

on-the-go make it attractive to consumers and businesses alike. It may notseem obvious at first, that applications from email to online music, social

networking and file sharing are indeed cloud-based services. Businesses

on the other hand delight in outsourced platforms such as CRM systems,

hosted storage and managing massive data centers in a much leaner

operational mode.

It makes sense that carriers are eager to exploit this next wave of

opportunity by positioning their ubiquitous network connectivity to manage

cloud connectivity, as a vehicle to open-up emerging M2M platforms as well

as enhancing cloud offerings from OTT to hosted infrastructure.


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Is Your Network Mobility Enabled? - 06APPLICATION NOTE

Is Your Network Mobility Enabled?

Mobility as we know it is a driving factor to the delight of users. Future of

Internet bandwidth will have to come from various sources like 4G,

LTE including public Wi-Fi hotspots. With the ability to bring mass scale

Wi-Fi deployment down to the consumer level is good news for carrier

service providers, equipment vendors, content providers and regulators

championing net neutrality as the industry prepares to go beyond 4G in

meeting consumer demand and growth when the next generation of mobile

broadband is introduced.

Consumers can have the option of accessing fixed-line Internet previously

reserved on their home network on their mobile devices hassle-free,

seamless as if it was one single network and with true mobility. Multi-screen

experience is now easily made available with carriers, cable companies and

operators extending their bundled packages across multiple networks in

the form of data, voice, high speed broadband and content. It is not difficult

to see why the need for mobility enabled.

On top of that, the emerging trends of M2M applications are adding multiple

dimensions to the importance of mobility. M2M had already been in the

market a while ago functioning discreetly behind operator networks, but the

resurgence of M2M into mainstream services are making the appreciation

of smart connectivity contextually interesting, benefit from cloud models

and vice-versa. Soon, connected devices will be enabling better healthcare

access, ensuring safer motoring, bringing smart grids together, improving

financial institutions, enhancing public security and safety and industrialautomation for navigation and control systems. Due to the near ubiquitous

wireless networks today, it wont be long before the next generation of

networks and LTE dominates the connected world, further putting pressure

on the need of networks in relevance of data growth, mobility as well as to

draw value from that relationship.

All this data depends on the network. With the introduction of the

connected car, mobile retail to the connected house, the growth in mobile

payment technologies with the mobile device as a wallet is intensifying.

Consumers will check the status of their home appliances whilst away from

the house; for example turning on the heating before they return. The data

for all these innovations depend on the network and mobility to support.


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2Note : Greenpacket Mobile IP client is

the worlds 1st patented

Mobile IP client solution

Making Sense of Technology - 07APPLICATION NOTE

Making Sense of Technology

Need for a phased out offload roll-out and get started quickly and

economically? A client-based solution is suggestive as the implementation

is befitting for carriers looking for a feasible and fairly quick time-to-market

strategy of including a wider range of Wi-Fi, 3G and 4G service

competitiveness. The changing mobile industry landscape that is

dominated by rich content is a constant reminder for carriers to stay ahead

in times of cost cutting, and marginally keeping profits sustainable with

continual expansion.

Engaging Next Generation Services

Today, most of the services targeted at consumers are offered by OTT

providers which exploit the ubiquitous connectivity as provided by the

carrier service providers. As such, carriers are quick to react with bundling

of basic connectivity (fixed and/or mobile) and communications thrown in

including voice, data, messaging and broadband Internet with elements of

cloud-based applications. The ability to offer secure and reliable

connectivity with varying degrees of quality-of-service (QoS) puts them in a

uniquely solid position to have trusted customer relationship. This new

generation of services inevitably puts competitive pressure to invest in

faster, more advanced network and extend the lifecycle of their networks.

Intouch Data Offload is a suite of device-based solution that is capable of

incorporating Mobile IP2 technology in its core functionality which allows the

preservation of IP session persistence. On top of enabling seamless

mobility, the solution can also serve the wider context of mobile data offload

strategies across wireless networks.

By means of better traffic management and coupling with the offload

method to allow paying customers to pay for only the bandwidth they need,

while freeing-up the bandwidth that would otherwise be used for other

signaling traffic is a good trade-off in times of network congestion. Chattyapplications such as Facebook and Twitter constantly send updates and

requires synchronization of network resources, resulting in unnecessary

congestion or at worst cause network outages if in large volumes.


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Various policy management strategies in the aim to help create innovative

pricing and bring operational efficiencies have found its way into both

wireless networks and wireline networks, to address congestion and traffic

management. But this alone is not enough to handle the unpredictability of

applications, complexities between the network and device states. The

combined end to end approach of device-centric client complementing the

network centric solutions can help fill the gaps. And all these need to

happen seamlessly and offer automation as part of a holistic end to end

approach.

Essentially, the client resides in the device and is governed by the

embedded intelligence and algorithms that are responsive toconnection-aware triggers like detection of mobility, access network

discovery and selection that in turn signals the onset of seamless handover

with the correct radio parameters achieved. The complexity of the algorithm

related to the front-end and back-end processing of functions is beyond the

breadth of this paper.

A client solution provides advanced functionality to existing cellular devices,

while providing a solid migration path to full IP-based multimedia services.

The solution relies on network-based interfaces and systems, providing a

multi network-capable, scalable solution with a unified service experience

for the user from a single device without altering the users familiarity with

their devices. Additionally, the path to full IP network convergence as

defined within the 3GPP standards can be easily achieved without

complexity. Operators are in a unique position to provide managed

connectivity between various 3rd party providers and its network, offering

flexibility of network resources in real-time and on-demand.


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Matching Seamless Connectivity

with Mobility

Ideally, seamless mobility in the context of accomplishing mobile data

offload solution should provide users with a seamless experience while they

use various applications on their devices. It should also make intelligent

decisions about keeping data flow on preferred networks (e.g., retain

certain traffic such as VoIP, on 3G/LTE even when Wi-Fi is available). Unique

to the Intouch Data Offload solution suite are the following attributes that

make seamless both connectivity and mobility support:

Inter-working client enabled through Inter-WLAN technology

Mobile IP variant support of IPv4 and IPv6

Inter system roaming (3G, 4G, Wi-Fi, LTE)

Full IP convergence (EPC)

The device-client fundamentally improves device and user management by

converging multiple network access and executes data offloading

transparently through operator defined rules and operator defined access

priorities. Incorporating customizable features and capabilities through the

support of inter-WLAN, ANDSF technology further improves security,

mobility and user experience through optimized handovers typical in

deployment of high growth real-time data services. A seamless handover

be it intra or inter handover, is required by strict QoS and can vary only

within a minimal measure, so that changes are not noticeable to the user.

Also in the midst of emerging Hotspot 2.0 and Next Generation Hotspot

(NGH) initiative and framework, the underpinning importance of mobility is

taking center stage vital to the support of interoperability across network

technologies and devices.


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Conclusion - 10APPLICATION NOTE

Conclusion

Looking beyond, current developments have barely scratched the surface

when it comes to realizing untapped opportunities and innovations

throughout the wireless network ecosystem. We can look forward to seeing

new business models and services delivered when the network performs in

ways previously unknown. Growth of new technologies will be spurred and

applications will be invented as new devices come to market. Next

generation networks together with advanced LTE technology will continue to

create tremendous opportunities for the entire ecosystem that transcends

super high speed broadband, M2M and cloud-based offerings alongside3G, 4G, Wi-Fi and fixed communications.

A major shift in user experience is taking place, where mobility is the driving

force to a new level of experiences. Operators investing in the capability to

provide integrated mobility are opening doors to a synergistic platform ready

to embrace value added service including network analytic & reporting and

extending core capability of cloud-based service spread. Together with the

data offload movement, the efficiencies of integrated connectivity cross-over

could make an important source of revenue expansion in the midst of

slowing revenue growth in traditional services.

By leveraging the power of mobility and making available roaming services

outside of cellular markets into multi-access network, it provides streamline

access to 3rd party cloud services and 3rd party content to proliferate and

optimize the servicing and business models. Amongst the benefits include

outsourced applications, on-demand CRM platforms as well as hosted

solutions for infrastructure, software and storage. All this can be achieved

without the complexities of building independent systems, but leveraging

existing network assets. In the future, the operations of carriers will come to

expect some degree of network functionality and service intelligence to be

managed independently of geographical boundaries, but closely tied to a

linkage of interoperable and seamless connectivity relationship.


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Take Your Network on the Road to Mobility - 11APPLICATION NOTE

Take Your Network on the Road

to Mobility

Change the rules of networking. Service reach should not be delimited by

which network and device the subscriber is subscribed to. Broaden the

user experience and enable a wide range of personal services for which

mobility serves to hold the connections as we introduce a phased approach

for data offload that incorporates mobility.

Embark on a journey with Greenpacket to discover the meaning ofseamless offloading and true mobility. Start realizing the possibilities for

enhancing your network and delight your customers.

With Greenpacket, you bring value to your subscribers and become their

partner of communication needs.

Free Consultation

If you would like a free consultation on how you can leverage data offload

solutions for enhanced user experience, feel free to contact us at

[email protected]. Kindly quote the reference code,

SWP1112-P5 when you contact us.


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