Wifi-work of July 12, Paris

New words’ experience in Google

Why events play a key role in my hotel’s life?

A piece of advice about Tweeting

New words’ experience in Google

Key words, search terms play an important role when we are talking about Google. If you wish to have your hotel (or whatever) on the top of first page of Google this is what you should do:

-check out search terms and see what is your position on Google-identify the competitiors you would like to beat (OTAs…etc)

-invent new search terms and see the new result-use those new search terms when you talk, publish about your property-after a while (some weeks) re-check your position with those search terms and analyze your result

Why events play a key role in my hotel’s life?

It is fundamental to know your clients in terms of

field of interest. We should be able to know what they are

interested in, what makes them visiting the city.

There might be interesting events, buildings

around your hotel such as an Opera house, museums,

expostion centers…etc. that attract people. Your only job is

to find out what it is, mesure the importance of them in

your hotel’s life.

Talk, tweet, publish the events and you property name together.

A piece of advice about Tweeting

Not just re-tweet what people say but go on the website that the person is tweeting, copy the address and put it on your tweet.

Do not forget adding some extras such as your own thoughts, words!

Everyone is just re-tweeting! Don’t be one of them!

• Created by Veronika Kormanyoshttps://twitter.com/VKormanyos

• Participants: Liz Craig Alex Oneglobe Taciana Medeiros