wifuture conference - artificial intelligence and chatbots - milan
TRANSCRIPT
@pieroleo
Building a Chatbot is the tip of an iceberg, a new relation between humans and machines is coming to town
Pietro LeoExecutive Architect - Chief Scientist of IBM Italy Research and Business UnitIBM Academy of Technology LeadershipHead of IBM Italy Center of Advanced Studies
Transforming Data into Wisdom
@pieroleo
2 Febbraio in We Are Social
2
PROLOGUE
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WISDOM
KNOWLEDGEDATA
INFORMATION
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Video: http://www-03.ibm.com/press/us/en/pressrelease/49957.wss
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DATA
INFORMATION
KNOWLEDGE
WISDOM "Olli"
Self-Drive VehicleCo-creative community3D-printedConversation
Cloud IoTArtificial Intelligence30 Transportation Sensors New custom sensors
RecommenderVideo RecognitionPersonalization….
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DATA
INFORMATION
KNOWLEDGE
WISDOMSo, we need WISDOM, to Augment, individualand collective, Intelligence
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DATA
INFORMATION
KNOWLEDGE
WISDOM Our individualand collective massive annotation work is making machines smarter
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1997
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Legacy Layer
Back-End
Web Server
Web Browser - Client
ApplicationServer
Multi-tier Architecture Model emerged to build and support e-business
Client Application Code
Static Application Code
Application Services
Integration Services
= BP/Client CODE & DATA
= IBM Layers
= Tier 1
= Tier 2
= Tier ....
= Tier N
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2008
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2008
"Neither RedBox nor Netflixare even on the radar screen in terms of competition. It's more Wal-Mart and Apple”
Blockbuster CEO, Jim Keyes, Dec 2008
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2017, today moreor less
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Source: http://www.visualcapitalist.com/extraordinary-size-amazon-one-chart/
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You shared your position with me and can guess your mobility need. I can take you where you need to be
Just enjoy your new experience. Stay safe as in your home
I know what is needed for you, even before you order it
Please, come with me and stay by me.I know your content I can take care of all your digital life
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Video: http://www.digitaltrends.com/home/grush-toothbrush-wins-americas-greatest-makers/
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How is that possible?
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Image source: http://personalexcellence.co/blog/ideal-‐beauty/
City
Lifestyle
ZIPcode
Costal vs Inland Marital status
Generation
Location
Family Size
Gender
Income Level
Competitors
Age
Loyalty & CardActivity
Revenue Size
Life Stages
Eductation
Legal status
Sector
Industry
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Image source: http://personalexcellence.co/blog/ideal-‐beauty/
City
Lifestyle
ZIPcode
Costal vs Inland Marital status
Generation
Location
Family Size
Gender
Income Level
Competitors
Age
Loyalty & CardActivity
Revenue Size
Life Stages
Eductation
Legal status
Sector
Industry
SubscriptionsDate on Site
Wish List
Size of Network
Check-ins
App usage duration
Number of Apps on Device
Deposits/Withdrawals
Device UsagePurchase History
FollowingFollowers
Likes
Number of Hashtags used
History of Hashtags
Search Strings entered
Sequence of visits
Time/Day log in
Time spent on site
Time spent on page
Frequency of Search
Videos Viewed
Photos liked
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Image source: http://personalexcellence.co/blog/ideal-‐beauty/
City
Lifestyle
ZIPcode
Costal vs Inland Marital status
Generation
Location
Family Size
Gender
Income Level
Competitors
Age
Loyalty & CardActivity
Revenue Size
Life Stages
Eductation
Legal status
Sector
Industry
SubscriptionsDate on Site
Wish List
Size of Network
Check-ins
App usage duration
Number of Apps on Device
Deposits/Withdrawals
Device UsagePurchase History
FollowingFollowers
Likes
Number of Hashtags used
History of Hashtags
Search Strings entered
Sequence of visits
Time/Day log in
Time spent on site
Time spent on page
Frequency of Search
Videos Viewed
Photos liked
Sentiment
Tone
Euphemisms
Hedonism
Extroversion
Face Recognition
Openess
Colloquialism
Reasoning Strategies
Language Modeling
DialogIntent
Latent Semantic Analysis
Phonemes
Ontology Analysis
Linguistics Image Tags
Question Analysis
Self-transcendent
Affective Status
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AI (business) springDigital Business + Digital Intelligence
Artificial Intelligence patents have more than tripled in 10
years
Venture Scanner are tracking 1481 ArtificialIntelligence companies with a combinedfundingamount of $9 Billion
https://hbr.org/2016/11/how-artificial-intelligence-will-redefine-management
86% of managers say they want help from intelligent systems when Monitoring and reporting
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What is happening?
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Automating the
World
Understanding the
World
Main Technology Shift
H-FactorProgram Train/Data Scientist
Knowledge Workers Learning Workers
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BIG DATA
DATA
WISDOM
Knowledge
Information
Technology is no more supporting every kind of
private and public organizations, it is becoming
part of them.
Machine IntelligenceIs becoming the key
ingredient.
AnalyticsCloud Computing
Data Science
Mobile
Social
Digitalization
Technology
Business
Robotics
Artificial Intelligence
Business & Tech NexusThings
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TAKE A BREAK!Do not scar with Technology Overloading!
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Video: https://vimeo.com/128873380
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THE WISDOMAGE
The way to find information
The way to make better decisions
Toward a Precise Decision Making to reduce the wasteful spend as well as the risk in every industry
New Information Technology challenge is now about the
possibility to expand our WISDOM options
Watson
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Opportunity for decision-making
support2025
Cognitive opens new opportunities on top of traditional IT
Traditional globalIT spend
Source: IBM analysis presented to the Investor Briefings
~$2T
~$1.2T
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IBM Cognitive Computing by numbers in IBM
45Countries
100+Applicationsalready in market
6.000Researchers& Specialists in IBM
8LanguagesLearned by Watson
200Universitiesoffering Watson courses
500+PartnersPowered by Watson
API & HybridCognitive Frameworks
20Industries
80.000Developers building with Watson
3 Industrial Business Units
Watson Health5.000 Employees, 6B$ investment
Watson InternetOf Things1000 Researchers and Specialists, 3B$ investment
Watson FinantialServices
200MLives
60MPatientRecords
30BImages
1.2MMediacalAbstracts
60+Solutions
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COGNITIVESOLUTIONS
Ecosystemand Partners
Industry Solutions
ClientSolutions
IBM ProvidedData
PrivateClientData
IBM Watson Innovation platform for Cognitive Business
Financial
Watson HealthWatson Financial ServiceWatson Internet of Things
Hybrid Watson Frameworks
WatsonServices
Comms Industrial Distribution Financial Public ServicesHealth
Fraud AnalysisCorp Intelligence
Claims ProcessingDigital Agent
Call Center Advisor
Public SafetyNational SecurityShopping Advisor
Sales AutomationSupply & Logistics
Omni-Channel Ops
Product SafetyField Service MgtGeology Advisor
Digital AgentTheme Park ExpCall Center Ops
CIO DashboardCorp Intelligence
M&A Advisor Cyber Security
Life SciencesOncology
Clinical Trial Matching
AssistantCognitive Tools Collaborator Coach Mediator
Types of Cognitive Systems
Decision Making
Watson Oncology
1-800 Flowers
Live at: https://www.1800flowers.com/gwyn-1800flowers?flws_rd=1 Live at: https://www.thenorthface.com/xps
GWYN (Gifts When You Need), a Watson-powered personal concierge designed to help customers find the perfect gift
The North Face
A personal Shop Assistant that can drive you to select the most appropriate Jacket
Virtual Agents: Sales Assistants
Cognitive Mobility
• Cognitive mobilityplatform to improvethe driving experiencefor millions of consumers
• Watson to connectconsumers with suchbrands asExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia
Weather is the secret to understanding how consumers feel…
A brand able to gain a spot in the daily routines and rituals of consumers creates a not only a relation but a deep intimacy with them
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Cognitive Ads
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44https://watsonads.com/#
Cognitive Ads
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Hilton And IBM Pilot “Connie” The World’s First Watson-Enabled Hotel Concierge
Panasonic and IBM Develop a
Cognitive Personal Concierge
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Top outcomes from cognitive initiatives vary by industryFinance49% Increased market agility46% Improved customer service43% Increased customer
engagement43% Improved productivity &
efficiency
42% Improved security & compliance, reduced risk
Retail56% Personalized customer / user
experience
56% Increased customer engagement56% Improved decision making & planning 56% Reduced costs55% Improved customer service
Health66% Accelerated innovation of
new products / services
66% Improved productivity & efficiency
64% Improved security & compliance, reduced risk
62% Reduced costs59% Improved customer service
Manufacturing64% Improved decision making
& planning 58% Improved productivity &
efficiency54% Improved security & compliance, reduced risk
52% Improved customer service49% Enhanced the learning experience
Government/Education54% Personalized customer / user experience50% Improved customer service37% Improved decision making & planning 36% Improved productivity & efficiency33% Increased customer engagement
Professional Services40% Reduced costs36% Personalized customer/user
experience36% Improved customer service36% Expanded ecosystem34% Accelerated innovation of new
products / services
% achieving outcome with cognitive
Source: An IBM study of over 600 early cognitive adopters - 2016 Full report: http://www.ibm.com/cognitive/advantage-reports/
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COGNITIVEPLATFORMS
Ecosystemand Partners
Industry Solutions
ClientSolutions& products
IBM ProvidedData Publically
SourcedData
PartnerProvidedData
PrivateClientData
IBM Watson Innovation platform for Cognitive Business
Watson HealthWatson Financial ServiceWatson Internet of Things
Hybrid Watson Frameworks
CognitiveServices - API
Data
Knowledge
Wisdom
Legacy Layer
Catalogue of all kind of high level Services
Cognitive Services
Multimodal Clients
CognitivePlatform
IBM: A cognitive solutions and cloud platform companyWe are delivering products and services, processes and operations, all infused with cognitive capability.
Cognitive Application Front-end
Cognitive Assistant Backend and Services orchestrator
Application Services
Cloud Public-Dedicated-Local Services
= BP/Client CODE, DATA & TRAIN
= IBM Platform Layers& DATA
= Tier 1
= Tier 2
= Tier N
HybridCloudPlatform Exogenous Data
sources
= Tier ..
Legacy Layer
Back-End
Web Server
Web Browser - Client
ApplicationServer
Client Application Code
Static Application Code
Application Services
Integration Services
Circa, 2000 Today, 2017
= BP/Client CODE & DATA
= IBM Layers
Your Services
>20 Services
Network
Storage Security
Compute
IBM Cognitive Platform on Cloud
>30 Services Data & Analytics
>10 Services Internet of Things
>30 Services Cognitive& Artificial Intelligence
3 Integration Services
>10 DevOps Services
5 App Security Services>20 Application Services
>20 Services
Network
Storage Security
Compute
https://console.ng.bluemix.net
>120 Services
IBM Cognitive Platform on Cloud
Network Compute>20 Services
Storage Security
>30 Services Data & Analytics
>10 Services Internet of Things
>30 Services Cognitive& Artificial Intelligence
3 Integration Services
>10 DevOps Services
5 App Security Services
https://console.ng.bluemix.net
>20 Application Services
ChatBot
>120 Services
Building a Chatbot with IBM Cognitive Platform on Cloud
IBM Watson poweredChat Bot
Dialogues
Conversation
IntentsEntities
Emotion
Language Tone Social propensities
Language styles
Translate Conversational
News
Patents
Custom Translation
Voice synthesis
Expressive Voice
Voice TransformationCustom pronunciations
Speech-to-text
Telephony
Broadband
Keyword Spotting
Language DeepUnderstanding
Keyword Extraction, Entity Extraction, SentimentAnalysis, Concept Tagging,
Relation Extraction, Taxonomy Classification, Author Extraction….. Custom Analysis
VisionFace Recognition
Image Classification
Custom eyes
Image Similarity
Personality
5Five Personality Traits
Needs
Values
With IBM Bluemix you can build infinite chat bots use cases mixing hundreds of skills and sub-skills
News Data(300k daily from 70k sources) Twitter Data
Weather Data(Billions of requests)
Machine Intelligencehttps://console.ng.bluemix.net
Reasoning
Your Data
https://www.ibm.com/watson/developercloud/conversation.html
•Build Facebook, Twitter, Slack and other messaging and social network platform botsthat let users interact instantly•Add a chatbot to your website that can respond to frequently asked questions from customers•Allow customers to control your mobile app using natural language virtual agents
https://www.youtube.com/watch?v=1rTl1WEbg5U
BrazilianPortuguese, English, French, Italian, Spanish, German, Traditional Chinese, Simplified Chinese, Dutch.
News Data(300k daily from 70k sources) Twitter Data
Weather Data(Billions of requests)
Machine Intelligencehttps://console.ng.bluemix.net
Conversation
IntentsEntities
Dialogues
Language Tone
Personality
TranslateVoice synthesisSpeech-to-text
Expressive Voice
Voice Transformation
Conversational
News
Patents
Custom Translation
5Five Personality Traits
Needs
ValuesLanguage DeepUnderstanding
Keyword Extraction, Entity Extraction, SentimentAnalysis, Concept Tagging,
VisionFace Recognition
Image Classification
Custom eyes
Image Similarity
Reasoning
Custom pronunciations
Emotion
Social propensities
Language styles
Telephony
Broadband
Keyword Spotting
Relation Extraction, Taxonomy Classification, Author Extraction….. Custom Analysis
Your Data
Building an embodied chatbot for children
Source: https://www.youtube.com/watch?v=tuXAy9l7cvc
Source: https://ibmtjbot.github.io/
I'm an open source projectdesigned to help you accessWatson Services in a funway.
You can 3D printme or laser cut me, then use one of myrecipes to bring me to life!
https://www.ibm.com/watson/developercloud/project-intu.html
You can build your own toy!!!
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WISDOM FORALL!
https://www.ibm.com/watson/developercloud/
60https://www.youtube.com/watch?v=FYZld6SSCnY
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CLOSING
@pieroleo
Chief ArtificialIntelligence Officer
Chief Data Scientist
Chief InformationOfficer
Chief DataOfficer
https://www.theguardian.com/technology/2016/sep/08/artificial-intelligence-beauty-contest-doesnt-like-black-people
https://www.partnershiponai.org/
https://www.partnershiponai.org/
Cognitive Principles
1. Purpose
2. Transparency
3. Skills
Source: https://www.ibm.com/ibm/responsibility/ibm_policies.html
The purpose of AI and cognitive systems developed and applied by the IBM company is to augment human intelligence.
The IBM company will make clear: a) When and whatpurpose of a cognitive solution;; b) Major Data Used;; c) Protect Customer Data & Insights ownership.
IBM company will work to help students, workers and citizens acquire the skills and knowledge to engage safely, securely and effectively in a relationship with cognitive systems, and to perform the new kinds of work and jobsthat will emerge in a cognitive economy.
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My last thoughtfor
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Which is the futureof chat bots?
Our personal BOTS will buy for us, #Brands should convince them NOT us! It will be more and more a bots vs bots marketing battle!
@pieroleo
@pieroleo
@pieroleo
Pietro LeoExecutive Architect - Chief Scientist of IBM Italy Research and Business UnitIBM Academy of Technology LeadershipHead of IBM Italy Center of Advanced Studies
Grazie!