Post on 21-Jul-2016
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Jason Derulo ft. Snoop DoggWiggle
Wiggle was published on the 21st May 2014, the director was Colin Tilley and by the 3rd of July 2014 it had reached 72,567,241. The music video is focused on woman and their big fat butts.
The music video starts off with Jason Derulo in a bed with loads of women; this suggests the music video is about women. The only sound that can be heard while this clip is on is the sound of forest animals such as birds and insects; this gives a tropical feel to the music video. Suddenly going from a quiet environment where only birds and insects could be heard a loud and fast beat of bongo drums are used which suggests the connotation of a tropical atmosphere more. Also at the start of the video dialogue is used as the track is played within the back ground, this builds up to the music video starting and occurs after the bongo drums.
The mise-en-scene in the music video plays a great deal of describing what the music video is about, the use of lots of woman connote that it is focused on woman. The use of editing in the title placing wiggle on top of the clip is then used further placing it on one of the artists jumpers; this jumper is red suggesting passion or danger of either woman or the men as they are the one wearing the clothing, the fact that both artist wear these clothes connote that maybe theyre the dangerous or passionate ones. The locations used in the video connote the tropical environment further. The artists fashion and the use of jewelry connote the type of music they provide as they are stereotypically rich; also the use of location provides this suggestion further suggesting they have a lot of money to travel. The use of characters such as an overweight man that takes his top on is a counter type to the possibility of the music being about woman wiggling their body parts. Also stereotypically woman are thought to of had big bums as this can link with the lyrics.Editing:
As the bongo drums start to play at the start of the music video lots of quick cuts are shown to link with the quick action of the bongo drums. Within the Wiggle music video the title is placed near the start, this is placed in the editing stages so that the name of the song is established. It is placed on top of the footage to make the video more appealing. In the video the editing process uses a flash technique on the clip, this is to link with the lyrics of the song. Also the use of a slow motion shot helps capture the artists dance moves, the location and mise-en-scene around him, it also makes the music video more appealing.
The use of camera angles, shots and techniques throughout the music video plays a big part of the music video. Shots such as close ups to capture peoples expressions; mid shots and long shots to capture the artists look all play a role in the making of the video. The use of the close up of the womans feet as a close up captures her high heels, which allows the connotation of the music video being about women further. The use of the box next to her feet suggest that its a shoe box and that its expensive brand, the use of pink connotes passion linking to the lyrics and the women in the music video. Within the music video the music sounds like there is whistling, while this is occurring the use of a close up of a womans face is used as it captures her whistling, pink is used all throughout the music video which suggests the music video is possibly passionate. A close up of one of the artists phones shows the tracks from the artists album, this could be a way of publishing his music further. Tracking is also used to show the location that the music video is filmed in; this technique can connote the atmosphere even further. The camera work uses quick movement by shaking the camera; this is done on purpose to go with the moves that the artist is preforming. Composition within the music video places the two artists in the center and in the left side of the rule of thirds, they are placed higher up than the people in the background, as this can suggest they have more of a role, it also shows off the party life style which is also suggested.
To conclude I have been inspired by the music video and think I will use things such as the shaking of the camera when I consider my camera work. I will also consider the use of location, as it will play a big part when it comes to my own filming.
What inspires you from the video.