Mobile trendsWikimedia Analytics Team

Monthly Metrics Meeting31 July 2014

Overview

readership and contribution trendseditor acquisitioneditor activation

anonymous editing

desktop site mobile site app

desktop

tablet

phone

device class

target siteTerminology

Global contributions and readership

Contributions desktop → desktop site

3,000,000

2,000,000

1,000,000

phone → appContributions

tablet → desktop site

Contributionstablet → mobile site

phone → app phone → mobile site

Newly registered users mobile site

Editor activation

https://meta.wikimedia.org/wiki/Research:Mobile_editor_engagement/Editor_activation

EN

RU

FR

EN

Editor activation: tablets

Anonymous editors: tablets

Summary

massive asymmetry between readership and contributions mobile is helping reach new markets

editor acquisition and activation on upward trendtradeoff between editor activation and anon editing

Questions?

Thanks to: Leila Zia, Oliver Keyes, Aaron Halfaker, Toby Negrin, Maryana Pinchuk, Dan Garry, Carolynne Schloeder