CREDENTIAL PRESENTATION WIKTOR LEO BURNETT

17 years, still the same address

last 12 years ranked always within TOP 3 agencies

1994 affiliation contract with Leo Burnett signed

1998 joint venture cooperation (25% shares owned by LBW)

Ranking

Ranking of Ad Agencies in Slovakia is based on three pillars

market share creativity effectiveness

Gross Income Points from creative awards

EFFIE Slovakia award

Market share

http://www.kras.sk/taas/rebricky-taas/2010/

2010 Ad Agencies Market Share based on Gross Income

Creative ranking

Overall ranking

2001 the most creative agency of the year 2002 Agency of the Year 2003 44 awards for creativity and effectivity alltogether for 11 clients (26 international awards & 18 national) 2004 Agency of the Year the most creative agency of the year the most awarded TVC in the history of Slovak Advertisement 2005 Agency of the Year 2006 the most creative slovak agency at Golden Drum 2007 the most creative slovak agency at Golden Nail 2008 the most creative agency within online & interactive (new digital unit from 2007) 2009 the most creative agency of the year 2010 the most creative agency of the year 2011 Agency of the Year

Creative awards (top selection only)

Cannes Lions first slovak ad agency awarded in Cannes ever first Cyber Lion for slovak ad agency Epica the first & only one slovak ad agency awarded by Golden Epica Alltogether 2 golden Epicas The New York Festivals 2 x Global Awards, 2 Gold, Silver Gunn Report the first and only slovak agency listed within Gunn Report (TOP 50 TVC) Golden Drum Golden Watch, New Moment Award, many Drumstikcs Golden Nail (local most prestigious creative award) first Grand Prix ever (2002) and alltogether 2 out of 3 GP in total up-to 100 Nails ... yet The Most Awarded Agency at Golden Nail 2010 and 2nd Most Awarded in 2011

See complete award overview at www.wlb.sk in section “ranking”

EFFIE ranking

EFFIE Slovakia awards

2001 silver EFFIE 2002 2 x bronze EFFIE 2003 bronze EFFIE 2004 bronze EFFIE 2005 bronze EFFIE 2006 bronze EFFIE 2007 shortlist EFFIE 2008 2 x shortlist EFFIE 2009 silver EFFIE 2010   gold EFFIE & silver EFFIE 2011   gold EFFIE, 2x bronze EFFIE

Agency structure & clients portfolio

Bac

k-of

fice

team

TELCO UNIT FMCG UNIT

Fina

nanc

ial t

eam

Brand team

Brand team

Production & DTP team

Strategy unit

FINANCE UNIT

AUTOMOTIVE UNIT Digital

unit

55 employees

RETAIL UNIT

Clients FMCG FINANCE

TELCO AUTOMOTIVE RETAIL

Idea

WIKTOR LEO BURNETT GROUP Slovakia

full service creative agency

media agency

full service digital agency production agency

AGENCY OF THE YEAR 2011

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