5-month campaign11 lucky winners1 extreme event

600 feet of vertical climb42 floors

932 steps 10 pages of editorial

12 tweets and Facebook postsReached over 500,000 runners

across all platformsShelter/vertical Rush most successful race

event recruitment challenge EVER4 Plucky editors got involved

and took the challenge

THE CAMPAIGN PROPOSAL

WOMEN’S RUNNING AND MEN’S RUNNING WILL PROVIDE:

Editorial Print magazines: ■ Competition – January issues 2016, on sale 27 November 2015: chance to win a training morning with WR and MR staff runners, plus team entry for the Vertical Challenge.We will publish a page in both print magazines which offers 5 lucky readers from each magazine the chance to become ‘Team WR’ and ‘Team MR’. We will also preview the event in both print magazines. Editor and Dep Ed of MR, David Castle and Rick Pearson, plus two key WR staff members will meet our winners for a private training run up the Tower. They will be given tips by David and his colleagues on how best to approach the challenge. We will use Vertical Rush/Shelter sourced prizes. ■ Race Review - May issue 2015, on sale 28th March 2014: as a side story, our two staff runners from both magazines will attempt to beat the tower record on race day, as a two-man and two-woman relay. This will make for entertaining reading as a full race review of the event in our May issues. The race reviews will also cover the progress of our readers in team WR and Team MR. We will also include an outline of where the money raised by the runners is invested, and all the great work this will achieve.

Digital activity: ■ Competition promotion – month of December: a minimum of 2 X tweets and 2 X Facebook posts promoting the competition with link to entry. ■ Training day activity – late January/early February. ■ We will use video and images on this day: we will post a piece on both websites which will feature how the training day competition winners got on, plus we will post video of the day’s events. This will launch on the carousel and will be promoted across our social networks. ■ Race day activity – March/April month: social media and website coverage of race day including our relay challenge and reader teams.Social media comms will include the magazine general pages plus the editorial teams personal accounts. ■ Social media promotion - January/February: 1 X Fb and 1 X tweet per Jan and Feb month. ■ WR and MR events section website inclusion.

SHELTER/VERTICAL RUSH WILL PROVIDE:

Print magazine adverts: ■ WR and MR. November issue on sale – 25th September. December issue on sale – 30th October. February issue on sale - 27th December. March issue on sale – 29th January 2015. Total - 8 X full-page adverts.

Digital activity: ■ Solus e-mail to total WBM running database - 80,000 opted-in runners. October month 2014. January month 2015. February month 2015. Total – 3 X mailings email opening and CTR stats will be shared a week after each mailing.

Competition Launch and

Print Adverts.Promoted across

our social networks

TRAINING DAY COVERAGE ■ Print coverage: DPS Advertorials - April Issue ■ Digital Coverage: tweets and Facebook from training day below as screen grabs, Solus E-newsletter

RACE DAY COVERAGE ■ Tweets and Facebook posts of race day below ■ Print: reviews in May issue

Record amount of entries to the Vertical Rush Event

HOW WE DID ITProducing a powerful campaign by linking our brand platforms.

COMPETITION IN PRINT MAGAZINES

E-newsletter Comp

Landing page on website

CAMPAIGN SUMMARYPLATFORM REACH PER MONTH 1. Print Advertorial competition 94,000 2. Print adverts 94,000 3. Solus E-newsletters 80,000 4. Website 140,000 unique users 5. Social Media 180,000 total reach across FB and Twitter

500,000 TOTAL MONTHLY REACH ACROSS ALL PLATFORMS

Wild Bunch Media Ltd Gable House, 1st Floor, 18-24 Turnham Green Terrace,

Chiswick, London W4 1QP

womensrunninguk.co.uk mensrunninguk.co.uk