FOT Conference, Colombo 2015Wilhelm K. Weber

ENTREPRENEURSHIP & EDUCATIONFOR SUSTAINABLE TOURISM DEVELOPMENT

My name is Wilhelm Weber and i believe that sustainable tourism can be achieved by

enabling entrepreneurship and education

T(sust)=E2

Sir Thomas Cook,baptist priest, anti-alcoholic and inventor of mass tourism

„A small coin is enough for the many beggars that wait at every

train station“

Travel Guide for Switzerland, 19th century

Switzerland is amongst the

Top 10

GDP per capita, source IMF 2014, World Bank 2011-14, CIA 2014

1863

2015

THIS WOLRDis full of opportunities!

Nihiwatu beachSumba Indonesia

Hotels on Sumbasource: Expedia 2015

4Sustainable Tourismfrom an entrepreneur‘s perspective

Local / national SMEs1

sustainable tourism is build on small enterprises...

INTERNATIONAL PLAYERS suck the profits out of the country

LOCAL SMEs re-invest

INTERNATIONAL PLAYERS leave the country in times of crisis

LOCAL SMEs stay and rebuild

INTERNATIONAL PLAYERS focus on maximizing shareholder value

LOCAL SMEs focus on earning sufficient funds for their families

2only few expats in C-level positions

EXPATS are „longstay visitors but their perspective is not long-term

and we should STOP thinking, that EUR/US managers are smarter

3a motivated and educated next generation

The FUTURE needs to be build together with FUTURE leaders

NO NEXT GENERATION =

The „secret sauce“motivated next gen + education

The SHL/Myanmar project:To train 3000 young adults to work in the hospitality industry by

2017

Lu Zaw and Shine – 2 of the 18 master trainers

4an optimistic yet realistic enthousiasm

We DON‘T want to be Dubai

But we need a healthy OPTIMISM

There is REASON for optimism

Never before has technology allowed us to reach out to so many

Never before have small enterprises had the chance to interact with the WORLD....at almost zero investment

Never before has education been available to soo many

My name is Wilhelm Weber and i believe that

everyone can start today!

T(sust)=E2

Merci beaucoupGrazie DankeschönTakk so mykke

Gracias

thank YOU!