wilhite manuel mobile_presentation
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Week Four Slideshare Blog AssignmentTRANSCRIPT
The Case for Going Mobile
Mobile is here to stay, so now is the best time to start integrating your marketing activities with this medium in mind. Having a mobile friendly web site gives you advantages and gives your potential customer another way to engage with you. There is not much difference between mobile and web based sites but then again there is......
What is Mobile?When we say mobile we refer to the phenomena of smart phones, tablets and other mobile devices
Mobile doesn’t mean simply bringing the web to smart phones but taking advantage of the unique function the mobile device plays in our lives
Though we get the same information from the web, its premise has new meaning reflecting how we interact with mobile devices
Mobile devices enable us to market in a more finite manner as we measure consumer characteristics
Mobile can mean many things, for this presentation we will refer to primarily phones and tablets...
Why Mobile?
The number of mobile devices surpasses the worlds population
Just under 2 billion page views a year come from mobile devices
Facebook has forecasted an “all mobile” future
An entire generation of people are introduced to the internet and media in general by mobile devices
There are many reasons to go mobile, among the biggest is the shear volume and sales impact through the social use of mobile devices.
Why Now?The mobile device revolution is just starting,
great timing
Future innovations are bound to have an even
greater impact on any efforts you choose now
Mobile sites and web based sites can have two
different focuses
Customers are using mobile devices even
more than desktop computers
The number of wireless subscribers is very
high, 3/4 of the U.S. population
Cell phones have outpaced or replaced house
phones in total usage
There has never been a more opportune time since the mobile device revolution has just begun.
What are the Benefits?
Immediate and urgent feedback made through text
messaging is instant, this gives you ample time to
find what there concerns are
Mobile marketing is effective. Sms messages are
15% more effective than email marketing, giving
you an advantage that is cost efficient
Mobile marketing allows for more customer
interaction. Marketing through mobile devices gives
you a better chance to interact with customers and
find what they truly desire in service
Local targeting with mobile marketing mobile device
marketing is very localized and can aid in attracting
customers in your local
Your main benefit is a closer relationship with your consumer. This is a prime factor for future loyalty and increased sales.
How Will I Attract Customers?
In-App Reservation
Digital Menus
Google Maps-Based Apps
Promotional Apps
Update Apps
Payment Apps
More customers will frequent your sites as you socialize with them and gear your promotions to the concerns they have raised.
• -Social networking
• -Local info
• -Maps/directions
• -Check bank account
• -Budgeting
• -Shopping Researching
• -Promotions
• -Purchasing
What Will Customers Do With It?
Customer profiles vary as much as there activities do. This is a great opportunity to tailor media that targets there interests and what they like on their mobile devices.
-News
-Music
-Games
-Video
-Sports
-Blogs/blogging
-Product Reviews
What is the ROI?Using special tools from Google, we can measure the success of your marketing campaign to determine:
Trended usage and engagement summary metrics
In-app ad response, searches and purchases
Session duration and frequency
Geographic location and languages
Conversion event history and trending
Media, screens, content views, products, errors, outbound links and
Your ROI is calculated by measuring the success of your marketing campaign. We have special tools that will keep you up to date on customer activity.
What About Maintenance?
We can make sure your site is mobile
optimized and HTML 5 compliant.
We can make sure you target the proper
demographic
We can check to maintain time sensitive
pages and update them
We can create new graphics to correspond
with marketing efforts
We can build websites that resize for
different mobile platforms
We give you Google Analytics / Weekly
Automated Reports.These are our recommendations. We are ready to fulfill all of your maintenance needs with our professional staff, after we assess your need it will be done in a timely manner.
When will I see Results?
Can Vary With Scale of Campaign
Depends Upon Timelines and Forms of Technology
Is proportionate to customer base
Can Vary With Volume of Ads
Usually Within 6 Months
Payment AppsAfter assessing your campaign, we can give you a timeline of when to expect results from your marketing efforts.
How Do I Get Started?
Assess Your Needs
Coordinate Your Marketing Channels
Refine Your Offers and Sales Objectives
Decide on Content to Use
Make Sure it doesn‘t Contrast with your Web
We are standing at attention ready to grant your wishes. Thank You for choosing us as your Marketing Specialists.
What does it look like?
Mobile Device site layout has very specific facets that must be observed. For this reason it is good to view other sites to make sure you are comfortable with your objective.
Not formatted for Mobile Devices, even though it loads up
Better formatted for Mobile Devices, engaging and clearly seen with HTML 5.
• Works Cited• Wentworth, T. (2012, January 26). Why Mobile Design Should Never
Be an Afterthought. Retrieved from Mashable Business: http://mashable.com/2011/08/05/mobile-design-priority/
• Wroblewski, L. (2011, March 11). Mobile first! Retrieved from .net: http://www.netmagazine.com/features/mobile-first
• Cox, P. (2012, January 21). 5 Things Every Mobile Design Should Have. Retrieved from codrops: http://tympanus.net/codrops/2012/01/12/5-things-every-mobile-design-should-have/
• Dawson, A. (2010, August 18). Mobile Web Design: Best Practices. Retrieved from Six Revisions: http://sixrevisions.com/web-development/mobile-web-design-best-practices/
• Faletski, I. (2011, 3 23). 7 Tips To Make Your Web Site Mobile-friendly. Retrieved from Sitepoint: http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/