will big electricity users switch provider?

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Will Big Electricity Users Switch Provider? Will Big Electricity Users Switch Provider? An Insight on Purchase Patterns for Heavy Electricity Users in An Insight on Purchase Patterns for Heavy Electricity Users in Deregulated States Deregulated States Farah Saeed, Principal Consultant Energy & Environment 3.20.14 © 2014 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

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Will Big Electricity Users Switch Provider?Will Big Electricity Users Switch Provider?

An Insight on Purchase Patterns for Heavy Electricity Users in An Insight on Purchase Patterns for Heavy Electricity Users in Deregulated StatesDeregulated States

Farah Saeed, Principal Consultant

Energy & EnvironmentEnergy & Environment

3.20.14

© 2014 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

Today’s Presenter

Farah Saeed, Principal Consultant

Energy & Environment

Frost & Sullivan

Follow me on: (Connect with social media)https://twitter.com/farahsaee

http://www.linkedin.com/pub/farah-saeed/0/b98/711

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Over 15 years of experience in the energy and environment sector.

Deep understanding of business issues facing mature and emerging

energy markets, particularly transmission and distribution with an

emphasis on smart grid. Author of several market insights on micro grid,

smart grid, demand response, and voice of customer analysis.

http://www.linkedin.com/pub/farah-saeed/0/b98/711

Focus Points

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• Highlight findings key from recent customer survey on electricity consumption in deregulated states

• Validate customer perceptions for energy requirements and delivery, interest in renewable power, and demand response

• Determine gaps in the electricity market and its offerings

What is Shaping today’s Energy Market?

Regulatory Compliance

• Renewable portfolio acts• Carbon emission reduction

targets• Energy efficiency targets

• Customer awareness about Energy

4

Customer Perceptions

• Customer awareness about environmental issues and purchase power

• Tech savvy and technology adoption

Technology

• Distributed Generation• Decentralized Energy (micro

grids)• Mobile applications• Sensors • Communication

infrastructure

Energy Market

Who did we survey?

250 C&I customers were interviewed across six different states and five different industries.

IllinoisIllinois MarylandMaryland

New JerseyNew Jersey OhioOhio

ManufacturingManufacturing

Data CentersData CentersEducationEducation

States Industries

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New JerseyNew Jersey OhioOhio

PennsylvaniaPennsylvania ConnecticutConnecticutHospitalsHospitals

Small Franchise

Small Franchise

The Survey Group

The respondents consisted of:

27%

73%

0% 25% 50% 75% 100%

Corporate Responsibility

Plant/Facility Responsibility

Primary Responsibility (N=250)

13%

30%

26%

23%

7%

0% 25% 50% 75% 100%

Corporate Management

Facilities Management

Facilities Engineering Group

Operations

Purchasing Department

Department (N=250)

6

0% 25% 50% 75% 100%

0%

5%

8%

56%

10%

10%

7%

4%

0% 25% 50% 75% 100%

CFO

COO

Director of Operations

Facility Director or …

Energy Management …

Property Manager

Purchasing Manager

Other

Job Title (N=250)

46%

54%

0% 25% 50% 75% 100%

Directly with a competitive electricity retailer

Directly with a distirbution utility

Electricity Supplier Choice (N=250)

S1. Which of the following best describes your primary responsibility within your organization?

S2. Which department do you work for in your company?

S3. Please indicate your job title or position ?

S5. Does your organization negotiate a contract directly with the electricity supplier or do you work with/through a broker

Average Power Consumption by Industry

34%

68%

58%

30%

45%

36%

$8,445 average consumption

$16,690 average consumption

$13,440average consumption

$22,160average consumption $17,173.5

average consumption

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0%

10%

4% 6%2%

27% 28%

22%

30%

24%20%

28%26%

14%10%

Small Franchise Manufacturing Education Data Centers Hospitals

Above 500 MWh 100 MWh to 500 MWh 50 MWh to 100 MWh Below 50 MWh

Source: Frost & Sullivan

Register for this Webcast

Live Webcast

Thursday, March 20, 2014

1:00pm EDT/6:00 pm BST

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1:00pm EDT/6:00 pm BST

https://www.brighttalk.com/webcast/5563/104879

Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter

http://www.facebook.com/FrostandSullivan

https://www.linkedin.com/groups/Future-Water-Waste-Management-4727672

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http://twitter.com/frost_sullivan

https://www.linkedin.com/groups/Future-Water-Waste-Management-4727672

http://www.slideshare.net/FrostandSullivan

For Additional Information

Liz Clark

Corporate Communications

Energy & Environment

(210) 477-8483

[email protected]

Farah Saeed

Principal Consultant

Energy & Environment

(650) 475-4517

[email protected]

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Robert Gamble

Partner

Energy & Environment

(650) 475-4522

[email protected]

Niles Frenkel

Sales Manager

Energy & Environment

(210) 247-2451

[email protected]