will brand journalism replace public relations

the walls are fallingWill Brand Journalism Replace PR?

@TomMartin

Copyright © 2010 Converse Digital, LLC

State of the Media Report 2006

“”

One also gets the sense the insider feel is part of the appeal of

blogging and blog reading in the first place.



Citizen journalism, in short, is becoming less something that

is dismissed as the amateur hour before the professionals take the stage and more something that enriches the conversation

“”



Heading into 2008, Web 2.0 and citizen media have taken

root as significant elements in the news of the future. And they have become a true competitor to traditional media.

“”



From producing original content and commentary to sharing

and ranking news produced by professionals, citizens became an even larger part of the daily news information flow in 2008.

“”



The major impediment to citizen journalism success is that

the sites that do not have the financial backing of foundations, the work of professional journalists, or some supportive links with legacy media...

“”



In 2010, however, some of the biggest new media institutions

began to develop original newsgathering in a significant way.“”



In 2010, however, some of the biggest new media institutions

began to develop original newsgathering in a significant way.“”

Traditional newsrooms, meanwhile, are different places than they

were before the recession. They are smaller, their aspirations

have narrowed and their journalists are stretched thinner.

“”



It may be that in the digital realm the news industry is no longer in control of its own future.“ ”

the walls have fallen

the perfect storm

Me Too programming

Distribution Technology

Rise of the Individual

Channel vs Content

me too....

name that network...

print has changedCopyright © 2010 Converse Digital, LLC

creating a digital magazine (iPad ready)

broadcast has changedCopyright © 2010 Converse Digital, LLC

Cost: $500K+

5 years ago


Cost: $20K/yr

1 year ago


Cost: $2K

now


Cost: $200

now


Tomorrow news will be instant

Channel or Content?

Today we think in terms of CHANNEL

Tomorrow we think in terms of CONTENT

local sports weather nationalentertainment ||||


content or channel?



Pete founded Mashable in 2005 as a blog





Mashable’s 13 million monthly unique visitors and 4 million social media followers


citizen journalist is alive and well

the perfect storm

the perfect future

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The major impediment to citizen brand journalism success is

that the sites that do not have the financial backing of

foundations, the work of professional journalists, or some

supportive links with legacy media...

“”

105,000 jobs were lost in newspapers between 2001 and 2008.

will brand journalism replace public relations

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