will the u.s. residential energy storage market start ...will the u.s. residential energy storage...
TRANSCRIPT
Will the U.S. Residential Energy Storage Market Start Booming Now?
September 24, 2018 Markus A.W. Hoehner, CEO & Founder, EuPD Research, IBESA – International Battery & Energy Storage Alliance
» Connect directly and easily with potential business partners.
» Positive positioning in markets and market segments as initiator, driver and accelerator.
» Increased attention through being listed on IBESA website.
» Being continuously present with important target groups.
» Focused use of marketing budgets without money being wasted and with a positive ROI.
» Participation at key industry trade events as speaker and/or panellist.
» Extensive access to market data of many relevant markets.
» Huge saving effects through the provision of key figures.
» Free-of-charge market intelligence studies.
The International Battery & Energy Storage Alliance
Proud Partners (Excerpt)
The International Battery & Energy Storage Alliance
Our global network: >6 years 14 countries 30 locations 150 events and more than 15,000 delegates
Events Organized by IBESA
3rd IBESA U.S. Storage Day
24 September 2018 | Anaheim, USA
ees & IBESA Summit France
24 October 2018 | Strasbourg, FR
Digital Solar & Storage 2018
4 - 5 December 2018 | Munich , GER
6th Exclusive Solar & Storage Business Circle - Middle East
16 January 2019 | Abu Dhabi, UAE
10th Solar & Energy Storage Market Briefing Europe
February 2019 | Frankfurt, GER
Electrical Energy Storage Forum @ ees Europe
15-17 May 2018 | Munich, GER
Much more to come …
6
A. Energy Storage Market Trends
B. Market Drivers
C. Conclusion & Outlook
Topics
7
A. Energy Storage Market Trends
8
A. Status Quo – Energy Storage Market Trends
Energy storage trends and challenges – opportunities for residential storage Rising Challenges: • Climate change, droughts and record heat triggers power
outages • Aging grid infrastructures are more vulnerable to blackouts • Result: climbing costs and rising losses Future Trends: • Crucial Goals: Reliability, Resilience, Flexibility • New disruptive proof network technologies: e.g. Virtual Power
Plant (VPP) • Prosumer Trend
9
A. Status Quo – Energy Storage Market Trends
Classification of Storage Solutions
10
A. Status Quo – Energy Storage Market Trends
Strong Market Growth, especially for Behind-the-Meter Technologies
0 MWh
500 MWh
1,000 MWh
1,500 MWh
2,000 MWh
2,500 MWh
3,000 MWh
3,500 MWh
4,000 MWh
2014 2015 2016 2017 2018e 2019e 2020e
Utility Non-Residential Residential
Source: GTM Research,EuPD Research 2018.
U.S. Energy Storage Annual Installations
-
11
A. Status Quo – Energy Storage Market Trends
Increasing Electricity Prices for Private Households in California
17.718.1
18.9
12.712.9 12.9
10 $Cent/ kWh
15 $Cent/ kWh
20 $Cent/ kWh
2016 2017 2018
California U.S. Total
Source: EIA 2018Electricity price for private households
5.0 $Cent/ kWh 5.2 $Cent/ kWh 6.0 $Cent/ kWh
12
B. Market Drivers
13
Levelized Costs of PV-Storage
+ = 𝐿𝐿𝐿𝐿𝐿𝐿𝐿𝐿𝑃𝑃𝑃𝑃
_ Storage Loss
PV Electricity Generated
Storage Costs PV System Costs
B. Drivers – Economics of Energy Storage Systems
14
Grid Parity of PV-Storage (California)
PV system (2018) Lithium ion battery (2018)System price 2,900 $/kW Battery price 1,000 $/kWhsystem size 5.0 kWp Battery size (nominal) 4.0 kWhYield per kWp 1400 kWh/ kWp Depth of discharge 95%Degradation 0.25% Battery size (effective) 3.8 kWhLife-span 25 years Battery efficiency 92%O&M PV system 1.0% Life-span battery 20 years
O&M battery 2.0%
B. Drivers – Economics of Energy Storage Systems
15
Grid Parity of Photovoltaics (California) – already reached
PV system (2017)System price 2,800 $/kWsystem size 5.0 kWpYield per kWp 1800 kWh/ kWpDegradation 0.25%Life-span 25 yearsO&M PV system 1.0%
B. Drivers – Economics of Energy Storage Systems
17.4 17.7 18.1 18.9
13.8 13.011.4
11.8
0 $Cent/ kWh
5 $Cent/ kWh
10 $Cent/ kWh
15 $Cent/ kWh
20 $Cent/ kWh
25 $Cent/ kWh
2015 2016 2017 2018
Electricity price (private households) LCOE residential PV
Sources: EuPD Research/ EIA 2018
16
Grid Parity of Photovoltaics (California) – already reached
PV system (2017)System price 2,800 $/kWsystem size 5.0 kWpYield per kWp 1800 kWh/ kWpDegradation 0.25%Life-span 25 yearsO&M PV system 1.0%
B. Drivers – Economics of Energy Storage Systems
17.417.7
18.1 18.9
13.8
13.011.4
11.8
22.019.4
15.9 16.4
0 $Cent/ kWh
5 $Cent/ kWh
10 $Cent/ kWh
15 $Cent/ kWh
20 $Cent/ kWh
25 $Cent/ kWh
2015 2016 2017 2018
Electricity price (private households) LCOE residential PV LCOS residential PV
Sources: EuPD Research/ EIA 2018
17
B. Drivers – New Business Cases
Applications for Storage Systems – Focus Residential PV & Storage
Application area Effect Market driver
Self-consumption Minimization of grid power procurement High electricity prices Maximization of the ROI No feed-in tariff Maximization of self-consumption No feed-in to the grid possible
price arbitrage/ time-of-use
Benefit from home energy storage during peak hours when utility electricity rates are at their highest
Electricity tariffs with fluctuating prices during the day (time-of-use-rates)
None / reduced net metering
Maximizing the value of the energy generated at customers property
$/kWh for electricity supply by utility is higher than $/kWh credit for electricity sent back to grid by homeowner/ customer
Backup & Emergency power
Maintaining of the electricity supply when the grid breaks down
Vulnerable electricity supply / power outages
Demand charges Usage of energy storage to reduce the power input of consumption from utility/ the grid
Avoiding higher fees in specific electricity tariffs
18
B. Drivers – New Business Cases
Time-Of-Use Residential Rate (Example)
• With residential PV and energy storage the customer can avoid or reduce higher electricity rates during the daytime (8am-10pm)
Source: Southern California Edison 2018.
19
B. Drivers – New Business Cases
Source: National Renewable Energy Laboratory based on Utility Rate Database 2017.
Demand Charges – already adopted for commercial customers
• In regions with high utility demand charges, behind-the-meter storage may yield bill savings by shaving loads during peaks with energy storage facilities.
• In more than 20 States utilities are considering residential demand charges.
20
B. Drivers – Tax Incentives
Homeowners can benefit from the Solar Investment Tax Credit (ITC) for energy storage: • An existing solar-ITC is applicable to battery/ energy storage
systems if charged 100% by on-site PV-systems • Eligible for new installations and as addition to existing PV-
systems • Until 2019 the tax credit remains at 30% of the cost of the
system, 2020: 26%, 2021: 22% -> Major driver for the current and upcoming growth in residential energy storage -> Pull forward effect for residential energy storage
21
B. Drivers – Behind-the-Meter Policy
Behind-the-Meter Policies in states and cities supporting residential storage (examples): • California: Self-Generation Incentive Program (SGIP) • Maryland: solar battery tax credit worth up to 5000 $ on
a residential level • Indianapolis Power & Light: target of 50 MW customer-
sited storage
-> More than 20 states are engaged in certain energy storage incentive projects -> Additional pull-forward effect for residential storage
22
B. Drivers – Maximizing Incentives
Combination of SGIP + ITC:
https://news.energysage.com/california-energy-storage-incentives-sgip-explained/
-> Cost reduction up to 30-60%
Tesla Powerwall Savings
Components Estimated Cost
Powerwall Battery $5,900
Installation cost $2,000 to $4,000
Shipping, components, fees $3,000 to $4,000
SGIP value - $4,640
ITC value - $3,270 to -$4,170
Total cost (approximate) $2,990 to $5,090
23
B. Drivers – Necessity of Backup Power Comparatively high level of power outages of Californian utilities illustrates the strong need of backup power, which could be provided by on-site residential energy storage.
0
50
100
150
200
250
300
350
400
2011 2012 2013 2014 2015 2016
Bear Valley Electric Service Liberty (CalPeco) Pacific Gas & ElectricPacifiCorp San Diego Gas and Electric SoCal EdisonGermany
SAIDI: total minutes every customer was without power due to sustained outages
Source: EuPD Research based on California Public Utilities Commission, Bundesnetzagentur, 2018.
24
B. Drivers – Increasing Number of Electric Vehicles (EV)
Consistent Rise in U.S. and California Electric Vehicle Sales.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50,000
250,000
450,000
650,000
850,000
1,050,000
1,250,000
1,450,000
1,650,000
1,850,000
2,050,000
2016 2017 2018e 2019e 2020e 2021e 2022e 2023eCalif. EV Sales US EV Sales Calif. EV % of Auto Sales US EV % of Auto Sales
US & California Electric Vehicle Sales & Market Share Projections
Source: EuPD Research based on IHS Markit, EVAdoption.com 2018.
25
B. Drivers – Homeowners with storage are linked to EV
Market Insight from Germany: Homeowners with PV + Energy Storage are interested in Electric Vehicles.
9%
12%
28%
51%
in 2018 in 2019
from 2020 no intention to buy
Source: EuPD Research 2018 Are you currently intending on purchasing an electric vehicle within the following time frames?
n = 541
Home-owners with the intention of
buying an electric vehicle in 2018
54%
31%
6%
in 2018 in 2019 from 2020
buying intention photovoltaic system
26
C. Conclusion & Outlook
27
C. Conclusion & Outlook US Residential Energy Storage
+ Based on decreasing PV system and storage prices grid parity of PV storage solutions has already been achieved.
+ More and more electric utilities improving their rate policy. Within these new business cases with high flexibility (e.g. time-of-use-rates) customers can optimize their energy demand by using residential PV & energy storage solutions.
+ Apart from economic aspects, storage installations in the U.S. market are driven by topics such as backup power. Weather phenomena such as hurricanes show the up-to-dateness of this issue.
+ Increasing number of state incentive programs and investment tax credits will support the demand on residential energy storage systems.
+ Electric vehicles as push factor: The increasing share of electric vehicles will boost the demand for residential energy storage.
28
U.S. PV InstallerMonitor 2018/2019©
U.S. PV InstallerMonitor 2018/2019©
Surveys among installers regarding • Procurement • brand management • satisfaction & recommendation • market penetration & storage
solutions
This edition of the U.S. PV InstallerMonitor© provides comprehensive insights into the domestic PV and storage market.
Many evaluations are displayed on a brand level. Compare your position with those of your competitors and find out where and how to improve.
The information provided in the U.S. PV InstallerMonitor 2018/2019© will assist you in order to adapt your business strategies and your PV product portfolio.
29
International Battery & Energy Storage Alliance
EUROPE Adenauerallee 134 D-53113 Bonn Phone +49(0)228-97143-0 Fax +49(0)228-97143-11 [email protected]
www.ibesaalliance.org
ASIA Rm 603, APEC Plaza 49 Hoi Yuen Rd. Kwun Tong, HK Phone +852-26232317 [email protected]
USA P.O. Box 771507 Orlando, Florida 32877 Phone +1 407 856 9100 Fax +1 407 856 9500 [email protected]
30
Thank you very much for your attention!