willow nature secrates

An Internship ReportOn

Consumer Perception(Trade and Final Consumer)

Of

Nature’s Secrets

University Of Development Alternative (UODA)

Consumer Perception

(Trade and Final Consumer)

Of

Nature’s Secrets

Submitted to:

SHAMIM AHMED

Assistant Professor

Department of Business Administration

University of Development Alternative

Submitted by:

Sajia Islam Willow

Id-20081590

Batch-19th

Bachelor of Business Administration (BBA)

Major: Marketing


Date of submission: 14/5/2012

2

Letter of Transmittal

Date:

Shamim Ahmed

Assistant Professor


University of Development Alternative (UODA)

Subject: Submission of internship report.

Dear SIR,

It was great pleasure for me to get an opportunity to work practically in Nature’s

secret’s and prepare an internship report on “Consumer Perception (Trade and Final

Consumer) Of Nature’s Secrets.”. For the fulfillment of BBA program, I was sent to

Nature’s Secrets for three months internship program. I was guided & supervised by

honorable teacher Shamim Ahmed Assistant Professor Department of Business

Administration University of development alternative during the internship program

as well preparing this report. It expresses my gratitude to you for proving me the

opportunity to learn about the FMCG market. In spite of various shortcomings, I have

devoted my best effort to gather information & prepare this report. Though I have

tried to provide my best attempt to prepare this report, there may have some sort of

inadequacy. I hope and wish that, you will appreciate my endeavor and find the report

up to your expectation.

Thanking you

Respectfully yours

Sajia Islam Willow

ID- 20081590

BBA, 19th Batch

Major in Marketing

3

Acknowledgement

Fist of all I am grateful to almighty Allah for blessing me in completing the report.An

individual without help of others can achieve no noble achievement.

I feel proud to express my gratitude from the core of my heart to department of BBA

for granting me the permission to take up practical orientation in nature’s secrets. I am

also grateful to them for giving me valuable advises and suggestion to complete the

whole thing a right manner.

I am deeply indebted to my internal supervisor Shamim Ahmed for his stimulation

inspiration astute guidance, valuable suggestion, sagacious advices and whole-hearted

supervision to me during the practical orientation period. His suggestions and

guidance’s has made the report a good one.

I am also very grateful to honorable Mr. Atula Bandara brand manager of nature’s

secrets for their priceless advice, kind effort and time to prepare my report.

I also would like to thank to all the officers of nature’s secrets for giving me their

valuable time. I also thank to all of my friends who also helped me a lot to prepare

this report.

And finally, I would like to say that I have tried to prepare this report accurately.

However there might be some errors and mistakes. So I seek your kind consideration,

as I am the process of learning.

Sajia Islam Willow

4

Declaration

I am Sajia Islam Willow, a student of Bachelor of Business Administration,

University of Development Alternative, hereby declare that the internship report titled

“Consumer Perception (Trade and Final Consumer) Of nature’s secrets.”, is

prepared after the completion of my internship at kamal Ataturk avenue under the

intensive supervision and Guidance of shamim ahmed Assistant Professor, University

of Development Alternative

I also declare that the internship report is prepared for academic purpose only.

Sajia Islam Willow

BBA (Major in Marketing)

Batch: 19th

ID: BBA 20081590

Bachelor of Business Administration


In my capacity as supervisor of the candidate’s Internship Report, I certify that the

above statements are true to the best of my knowledge.

Signature

Assistant Professor

SHAMIM AHMED


University Of Development Alternative

5

Certificate of Approval

This is to certify that the internship Report on “Consumer Perception (Trade and

Final Consumer) Of NATURE’S SECRETS.” submitted for the partial completion

of Bachelor of Business Administration (BBA) degree from University Of

Development Alternative Bangladesh. Sajia Islam Willow, ID: BBA 20081590 has

done this report under my supervision. No part of the internship report has been

submitted for any degree of title recognition before. I wish it will help her for her

future career.

She is permitted to submit the report.

Signature

Assistant Professor

Shamim Ahmed


University Of Development Alternative

6

Preface

Practice makes a man perfect. In order to earn something more, one has to cultivate

his field of study. The study entitled “Consumer Perception (Trade and Final

Consumer) Of NATURE’S SECRETS.” Is an attempt to evaluate the cause and

ways of removing this problem and get suggestion about this aspect.

I express my gratitude to my honorable teacher Shamim Ahmed Assistant Professor,

University of Development Alternative. The success of this report greatly depended

on his sincere supervision. I would like to convey my sincere gratitude to the officers

of the nature’s secrets. Who have extended their fullest co-operation during the

preparation of my paper?

However, I personally remain responsible for my shortcoming in my paper. My effort

will be meaningful if the paper serves the purpose effectively.

Sajia Islam Willow

7

Executive summery

Internship program is an integral part of BBA program. After completing of

consecutive 11 semesters, internship program is organized by the department in some

particular organization to give practical knowledge. Along with the theoretical

knowledge, such practical knowledge is very much important for Business students.

Since I have done my Major on Marketing. So I chose nature’s secrets that are the

largest private company in Bangladesh, to carry out my internship & my topic of

intern was selected, which is “Consumer Perception (Trade and Final Consumer)

Of Nature’s Secrets. The report consists of eight chapters. Chapter one, describe the

Introduction, Background of the study, Objective of the study, Duration of the study,

Limitation of the study. In Chapter two I tried to describe the Objective of the

company, Background, Company Profile etc. In chapter three I describe Marketing

Mix of Nature’s Secrets chapter four SWOT analyses of organization.Chapter five I

describe Findings. Chapter six Recommendation, Conclusion, and Chapter seven I

give some Questioners about my research. At last Bibliography.

8

Chapter Topics Page No

Chapter 1

Introduction

1.1 Introduction1.2 Background of the Study 1.3 Objectives of the Study 1.4 Duration of the Study1.5 Methodology1.6 Limitation of the study

11-17

Chapter 2

An Over view of Organization

2.1 History 2.2 Objective of the company2.3 Background 2.4 Company Profile

17-20

Chapter 3Marketing Mix of Nature’s Secrets3.1 Existing Products of Nature’s Secrets3.2 Details about Some Important Products

3.3 Existing Price of Products of Nature’s Secrets3.4 Difference between company rate and retail price3.5 Comparison of Nature’s Secrets Product with Other Competitors’ product.3.6 Existing Promotional Activities of Nature’s Secrets

3.7 Distribution Policy

20-39

9

Chapter 4 SWOT Analysis 40-41

Chapter 5 FINDINGS 42-51

Chapter 6Recommendation, Conclusion

6.1 Recommendation 6.2 Conclusion

51-52

Appendix

Consumer preferenceTraders preference

53-57

Bibliography 57

10

CHAPTER –O1

Introduction Part

11

1.1 Introduction

The Nature’s Secrets is a unique herbal cosmetics brand from Sri Lanka. It is one of

the largest and high quality cosmetic exporting brands in Bangladesh. It came into

begin in 2006 and launched products and started exporting their product under

MULTICHEMI BANGLADESH (PVT) LTD.

Inspired by nature, created for you- keeping this in mind; the brand aim at

producing guarantied international quality cosmetics. Inspired by Sri Lanka’s rich

heritage of ancient natural beauty secrets. Nature’s Secrets brings out the best of

nature in the form of modern- day beauty care products.

In this chapter, Background of the study, Objective of the Study, Organization of the

study, Duration of the study, Limitation of the study etc. have been highlighted.

1.2 Background of the Study

The Nature’s Secrets is one of the largest and high quality cosmetic exporters in

Bangladesh. Inspired by nature, created for you- keeping this in mind; the brand aim

at producing guarantied international quality cosmetics quality conscious people of

home and abroad. Since this a product oriented company various kinds of marketing

activities are necessary to operate this company successfully. As a student of BBA

whereas major subject is marketing; practical knowledge about marketing sector is

very much necessary for By doing Internship on this brand it has been possible to gain

practical knowledge about marketing sector. So, the objective of this study is to

achieve practical knowledge about marketing sector so that it may help me in future

by providing experience while I will engage in any marketing related job in any

company.

12

1.3 Objective of the Study

Main objectives of the study are as follows:

* To know the Consumer Perception (Trade and Final Consumer) Of

Nature’s Secrets

* To know the various products and services of the organization

(Trade and Final Consumer).

* To know the activities of the organization.

1.4 Duration of the Study

The total duration of the study was Three month and this duration is from January

22, 2012 to April 22, 2012

1.5 Methodology

In this report the qualitative research procedure is used to collect the information of

the report. The direct approach is utilized to gather the information. Here the

employees of Nature’s Secrets are asked different type of questions relating to the

report to helping the making of this report. The direct approach, the depth interview

which is the method of research procedure, is applied. Here the Assistant General

Manager of marketing department is asked different questions and to explain different

issues in an unstructured, direct and in a personal manner to give his opinion about the

topic of the report.

Primary Sources:

Face to Face conversation with the respective client, officers and staffs.

Structured Survey on customers

Interviewing officers and staffs

13

In-depth study of selected cases.

Sharing practical knowledge of officials.

Related files, books study provided by the officers concerned.

Practical Desk work

Direct observation

Primary data collection through depth interview

Chart 4.1: Methodology of Depth Interview

Secondary data

Secondary data are those data that have already been collected for the purposes other

than problem at hand. In this report both the internal and the external data is used to

collect the information about the Existing Marketing Strategy of Nature’s Secrets. The

internal data have been collected from the available data within the organization such

as Banani Office of Nature’s Secrets. Whereas the external data have been collected

from the external source such as published materials, internet etc.

14

Qualitative Research Procedure

Direct(No

disguised)

Indirect(Disguised)

FocusGroup

DepthIntervie

w

Construction

Technique

Expressive

Technique

Completion

Technique

Association

Technique

Secondary Sources:

Annual Report, Audit Reports of Nature’s Secrets

Relevant books, Research papers, Newspapers and Journals.

Website of nature’s secrets

Vouchers, Instruments, Forms & Circulars

Secondary Data Collection

15

Secondary Data

Internal External

Ready toUse

RequiresFurther

Processing

Syndicated

Services

Computerized

Database

PublishedMaterials

Flow chart of Methodology

Action Plan

Sl

No.

Activities Week-

1-2

Week-

3-4

Week-

5-6

Week-

7-8

Week-

9-12

01 Preparation of

Study

02 Meeting of

Stuff

03 Primary Data

Collection

04 Secondary

Data

Collection

16

Data collection through depth

interview

Data from questionnaire

survey

Data from secondary

source

Raw data

Cross-checking data

Data analysis

Report writing

1.6 Limitation of the Study

When I was running my Internship I faced some problems, which have been

considered as limitation of the study. The limitations are:

Due to time limitation several information about Nature’s secrets cannot be

provided.

Even due to shortage of time, several distributors and retail stores have not

been visited.

The study is mostly based on secondary data. Primary information has been

collected only through depth interview method.

No questionnaire interview has been conducted for this study.

Data collection through Focus Group Discussion (FGD) has not been

conducted for this study. Nature’s Secrets is one of the largest brand in

Bangladesh. It is providing the people of our country the best product at

affordable price. “No compromise with the Quality” is the key policy of the

Top Management.

17

Chapter: 2

Organizational Overview

18

2.1 Introduction

A unique herbal cosmetics brand in world having their own factory-Nature Beauty

Creation LTD in Sri Lanka surrounded by a large cultivation of over 400 varieties of

time tested medicinal plants, is the first herbal cosmetics manufacturer in Sri lanka to

manufacture cosmetics under ISO and European recognized GMP standards. Started

exporting their products in Bangladesh from 2006 under MULTICHEMI

BANGLADESH (PVT) LTD.

Inspired by nature, they have designed the nature’s secrets range of personal care

products using the purest; locally grow natural ingredients directly from their source.

2.2 Objective of the company

To Create a global brand of herbal cosmetics from Sri Lanka by the 2020.to achieve

product excellence and delight customers through total commitment to quality and

service,with a fusion of Sri lanka’s own herbal heritage and modern cosmetology that

offers the best of nature for benefit of people and the environment.

2.3 Company Background

Inspired by Sri Lanka’s 5000 years old herbal heritage. natural ingredients used in

Nature’s Secrets products are grown locally and carefully extracted in nature beauty

creations high tech laboratories, maintaining ISO & GMP standards, ensuring

authenticity, hygiene and freshness. It has started their journey about 20 years ago and

start exporting their product in Bangladesh from 2006 under Multichemi Bangladesh

(PVT) LTD.NOW It is exporting their products in India, German, Thailand, Myanmar

and Bangladesh.

Sri Lanka is a small tropical island in the Indian ocean and enjoys one of the most

bio-diverse eco systems in the world. about 1100 varieties of medicinal plants grow in

19

Sri Lanka,of which 42 are endemic to the island.these plants have been used for

centuries in medicinal,therapeutic and beauty applications in Sri Lanka,which has a

history of over 2500 years.using this exotic beauty secrets and ancient healing art of

ayurveda mixing with contemporary cosmetics technology Nature’s Secrets produce

their products.purest natural oil,herbs,fruits and plant extracts with avant-grade

cosmetic technology creating an unparalleled range of personal care products,their

unique manufacturing process takes place at an ultra-modern production plant under

optimum hygienic conditions,maintaining ISO & GMP standards.the dedicated team

at nature’s beauty creation is supported by cosmetics industry experts from globe to

ensure that quality in maintained throughout their business process

In Bangladesh number of beauty concious population increasing day by day.So there

is vast market for beauty products.keeping this in mind Nature’s Secrets launch their

products in Bangladesh.At first they started exporting in Dhaka metropolitan city

now they are expanded in whole Banladesh.

2.4 Company Profile

Company name Multichemi Bangladesh(PVT)LTD

Brand name Nature’s Secrets

Corporate Headquarter Flat#5b,Ataturk tower (4th floor)

22,Ataturk avenue

Banana, Dhaka 1213

Bangladesh

Factory Millewa.Harana,Sri Lanka

Start exporting in bangladesh 2006

Telephone +88-02-8822449

Fax no +88-028956783

20

e-mail [email protected]

web-site www.multichemi.com

Chairman/managing director Samantha kumarasinghe

Director(Bangladesh) MR. Atul Madura

Bankers Commercial Bank of Ceylon PLC

Marketers Multichemi Bangladesh (PVT) LTD

Workforce Importer-distributor-retailor

Payment terms For distributor-cash/dd/po and for super shop

credit

Deports Chittagong, Sreemangle

21

http://www.multichemi.com/

mailto:[email protected]

Chapter: 3

Marketing Mix of

NATURE’S SECRETS

22

3.1 Existing Products of Nature’s Secrets:

Product Name SKU Unit

Cucumber/Carrot/Lotus/Papaya facial wash

100 ml


210 ml

Cucumber/Carrot/Lotus/Papaya facial wash Tube

100 ml


50 ml

Cucumber/Carrot/Lotus/Papaya facial wash Bottle

700 ml

Peppermint face wash bottle 100 ml

Peppermint face wash Tube 50 ml

Moisturizing Shower Gel Bottle 210 ml

2K Conditioning/Amla Shampoo 100 ml

2K Conditioning/Amla Shampoo 210 ml

2K Conditioning/Amla Shampoo with pump

700 ml

Rinse Conditioner 100 ml

Rinse Conditioner 210 ml

Vitamin E Cream Tube 100 ml

Carrot/Papaya/Aloe Moisturizing Lotion

210 ml


100 ml


700 ml


4 ltr

Anti Wrinkle Night Cream Jar With Box

50 ml

Under Eye Jar With Box 50 ml

23

Sun & Fun Lotion Tube 80 ml

Sadun Scrub Tube 80 ml

Lotus Whitening Cream Tube 50 ml

Deep Cleansing bottle 100 ml

Deep Cleansing bottle 210 ml

Deep Cleansing Tube 700 ml

Deep Cleansing Tube 4 ltr

Cucumber Skin Toner bottle 225 ml

Cucumber Skin Toner bottle 100 ml

Aloe Vera Gel 94% Tube 50 ml

Aloe Vera Gel 94% Tube 100 ml

Aloe Miracle Foot Care Cream Tube with Box

80 ml


35 ml

Shaving Cream Tube 100 ml

24

3.2 Details about Some Important Products

CUCUMBER

FOR OILY SKIN

Cleans, Protects & reduces pimples

Discover the natural beauty of your skin with Nature’s Secrets facial wash.100% soap

free,with a skin friendly Ph of 5.5-6,daily use of this facial wash reduces excess

oiliness of the skin,reduces pimples.rich in the goodness of cucumber % skin friendly

cleansers,it cleans and revitalizes,leaving your skin looking fresh and radiant

25

CARROT

FOR NORMAL TO DRY SKIN

Cleans, moisturises & reduces drying of skin

Daily use restores essential moisture and prevents drying,giving a “new age” to your

skin.rich in moisturizers,skin friendly cleansers and natural Vitamin A from carrot,it

cleans and revitalizes,leaving your skin looking young,fresh,radiant

Available in 50 ml, 100ml & 225 ml bottles

26

LOTUS WHITENING

For normal to dry skin

Cleans, moisturizes, protects & lightens skin tone

Lotus flower extract effectively assists in whitening your skin tone while reducing age

spots,pigmentations,blemishes and uneven skin tone.

This soap free facial wash gently removes oils,grime, and make-up,without drying the

skin while maintaining natural moisture balance.it also contains natural extract of

Licorice(Glycyrrhiza glabra L) and Nut-grass(Cyperus rotundus L) That nourish and

lighten the skin for radiant and younger looking face

Available in 50ml %100ml bottles.

27

ALOE VERA 94%

For all type of skin

Revitalized with Aloe Vera

Enriched with aloe vera moisturize while it cleans,this clears out deep seated

impurities that daily penetrate the skin.it also removes all traces of make-up.regular

use helps to alleviate blackheads and clogged pores.

Available in 100ml and 225ml bottle

28

SANDUN SCRUB


For fresh & invigorated complexion

Gently exfoliates dead skin while retaing natural moisture of the skin. Removes

excess oil and make-up. Clears the pores of impurities. Enhances skin complexion.

Nature’s Secrets sandun scrub with its distinctive blend of sandalwood, kokum and

veivel removes dead skin and impurities to give you soft, smooth, invigorated skin.

The sandalwood in this unique formula refreshes and stimulates your skin; kokum

brightes your complexion while venivel protects your skin from harmful bacteria. The

combine effect of these natural ingredients leaves your skin looking and feeling clean,

smooth, and healthy.

Available in 50ml, 150ml jarand 80ml tubes

29

VITAMIN E CREAM

FOR ALL TYPE OF SKIN

For soft, supple & revitalized skin

Reduces visible signs of ageing. maitains skin’s natural moisture balance. Noirishes

skin making it soft and supple Available in 50ml, 150ml jars, and 100ml tube 250ml

bottles

SUN & FUN


UVA & UVB protection

Shields skin from UV radiation for an extended period. Restores skin’s moisture

balance. Reduces age spots. Protects against wrinkle formation. Enhances skin

elasticity.

Available in 80ml tubes & 100ml bottles

3.3 Existing Price of Products of nature’s Secrets

30

Product Name SKU Unit MRP(tk)


100 Ml 140


210 Ml 240


100 Ml 150


50 Ml 95

Cucumber/Carrot/Lotus/Papaya facial wash Bottle

700 Ml 600

Peppermint face wash bottle 100 ml 150

Peppermint face wash Tube 50 ml 100

Moisturizing Shower Gel Bottle 210 ml 200

2K Conditioning/Amla Shampoo 100 ml 100

2K Conditioning/Amla Shampoo 210 ml 480

2K Conditioning/Amla Shampoo with pump

700 ml 175

Rinse Conditioner 100 Ml 100

Rinse Conditioner 210 Ml 175

Vitamin E Cream Tube 100 Ml 140


210 Ml 180


100 Ml 95


700 Ml 575

31


4 Ltr 2700

Anti Wrinkle Night Cream Jar With Box

50 ml 170

Under Eye Jar With Box 50 ml 150

Sun & Fun Lotion Tube 80 ml 160

Sadun Scrub Tube 80 ml 120

Lotus Whitening Cream Tube 50 ml 130

Deep Cleansing bottle 100 ml 120

Deep Cleansing bottle 210 ml 200

Deep Cleansing Tube 700 ml 600

Deep Cleansing Tube 4 ltr 3000

Cucumber Skin Toner bottle 100 ml 120

Cucumber Skin Toner bottle 225 ml 225

Aloe Vera Gel 94% Tube 100 ml 270

Aloe Vera Gel 94% Tube 50 ml 140


80 ml 150


35 ml 85

Shaving Cream Tube 100 ml 120

3.4 Difference between company rate and retail price

32

(Some products have been highlighted as example.)

Product Company Rate (Tk.)

MRP (Tk.)

Difference (Tk.)


116 140 24

Peppermint face wash 100ml bottle 125 150 25

Sun & fun lotion lotion 80ml tube 133 160 27

Sadun scrub 80ml tube 100 120 20

Deep cleansing 100ml bottle 100 120 20

Aloe gel 94% 100ml tube 225 270 45

Shaving cream 100ml tube 100 120 20

Here it has been observed that the difference between company rate and retail price

varies on the basis of product’s category. The differential amount is divided into two

portions, one for distributors and another for retailer. Their profit depends on this

differential amount.

3.5 Comparison of Nature’s secrets Product with Other Competitors’ product on

the Basis of Market Price

For this portion comparison of all products with nature’s secrets cosmetics are not

possible. So, only six items has been shown here:

Cucumber Facial Wash

NATURE’S

SECRETS

SKU MRP

(Tk.)

Competitor’s

Products

SKU MRP

(Tk.)

Cucumber facial

wash

100ml 140 200 100 ml

33

Here it has been found that both a type of facial bottles, but the price is different. On

the other hand the quality of both products is same. So, the findings are nature’s

secrets provide better quality at lower cost.

Deep cleansing milk

Nature’s

secretsCosmetics

Ltd.

SKU MRP

(Tk.)

Competitor’s

Products

SKU MRP

(Tk.)

Deep cleansing

milk of nature’s

secrets

100ml 120 180 100 ml

Here the price and quantity of both products is same. Nature’s Secrets do not charge

more prices for similar product then its competitor’s product.

34

1k Conditioning/Amla Shampoo

NATURE’S

SECRETS

SKU MRP

(Tk.)

Competitor’s

Products

SKU MRP

(Tk.)

Amla shampoo 100ml 170 200 100ml

Here it has been found that both types of products contain 100 ml, but the price is

different. On the other hand the quality of both products is same. So, the findings are

that nature’s secrets provide better quality at lower cost.

Shaving cream

Nature’s

secrets

SKU MRP

(Tk.)

Competitor’s

Products

SKU MRP

(Tk.)

Shaving cream 100ml 120 180 100ml

35

Here the price and quantity of both products is same. Nature’s secrets do not charge

more prices for similar product than its competitor’s product.

Lotus Whitening Cream

NATURE’S

SECRETS

SKU MRP

(Tk.)

Competitor’s

Products

SKU MRP

(Tk.)

Lotus whitening

cream

50 ml 130 140 50ml

As it is seen in the diagram that the price of nature’s secrets whitening cream is quite

less than that of soap though the volume and quality are same.

Cucumber skin toner

Nature’s secrets SKU MRP

(Tk.)

Competitor’s

Products

SKU MRP

(Tk.)

Cucumber skin

toner

100 ml 120 200 100 ml

36

Here the price and quantity of both products is same. Nature’s secrets do not charge

more prices for similar product then its competitor’s product.

3.6 Existing Promotional Activities of nature’s secrets

Advertising

Any paid form of non-personal presentation and promotion of ideas, goods, or

services by an identified sponsor.

Examples: Print ads, radio,billboard, direct mail and catalogs, , in-store displays,

posters, Web pages, banner ads, and emails.

Nature’s secrets provides advertisement in several commercials such as:

Personal selling

37

Advertising

News Papers

Radio Billboard Magazine

http://en.wikipedia.org/wiki/Personal_selling

A process of helping and persuading one or more prospects to purchase a good or

service or to act on any idea through the use of an oral presentation.

Examples: Sales presentations, sales meetings, sales training and incentive programs

for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via

telephone.

Nature’s secrets have conducted personal selling. The Sales Officers (spo) of Nature’s

secrets reach to every retail shop in order to recognize their products and also to

collect order.

Sales Promotion

Incentives designed to stimulate the purchase or sale of a product, usually in the short

term.

Examples: Coupons, contests, product samples, trade shows, trade-ins, and

exhibitions.

Nature’s secrets have been provided two types of sales promotion- (a) Customer –

Oriented Sales Promotion (b) Trade – Oriented Sales Promotion.

Customer – Oriented Sales Promotion

It is targeted to the ultimate users of a product or service and includes couponing,

sampling, rebates, contests etc. These promotional tools encourage customers to make

an immediate purchase and thus can stimulate short term sales.

Nature’s secret offers to its customers the following promotions:

1. One (1) piece carrot facial wash (120ml) free with two (2) piece of two piece

cucumber facial wash (100ml).

2. One (1) piece amla shampoo (100ml) free with one (2) piece of

amlashampoo(700ml)

3. One(1) piece shaving cream(100ml) free with deep cleansing 4ltr

38

Trade – Oriented Sales Promotion

It is targeted toward marketing intermediaries such as distributors, retailers. Price

deal, sales contests etc. are some of the promotional tools.

Nature’s secrets offer to its retailers the following promotions:

1. Offering commission for better service

2. Providing free products for buy another product in large volume

Public Relations

Non-paid non-personal stimulation of demand for a product, service, or business unit

by planting significant news about it or a favorable presentation of it in the media.

Examples: Newspaper and magazine articles/reports,radio presentations, Charitable

contributions, speeches, issue advertising, and seminars.

3.7 Distribution Policy of

Distribution Process:

39

FACTORY

DISTRIBUTOR

RETAILER

CUSTOMER

Chapter: 4

SWOT Analysis

4.1 SWOT Analysis:

SWOT Analysis is an important tool for evaluating the company’s Strengths, Weaknesses,

Opportunities and Threats. It helps the organization to identify how to evaluate its

Perception and scan the macro environment, which in turn would help the organization to

navigate in the turbulent ocean of competition. The SWOT analysis of nature’s secrets is

presented below:

40

Strength

Weakness

Opportunities

Threats

41

STRENGTH

Very much concerrned with quality of its productsMaintains freshness of its productsSkilled workersEmployees are sufficient educatedOffers products at affordable priceBelieves in purityHerabal based

WEAKNESS

Export dutiesGovernment regulationWeak delivery system provided by distributors Unskilled Delivery Officer appointed by distributorsSmall product variety

OPPORTUNITY

People of Bangladesh getting concious about their beautyLack herbal based product in existing marketNew product will be found in the market within few days

THREATSPlitical unrestLocal and foreign competitors in this busuness

Chapter: 5

FINDINGS

5. Findings:

Nature’s secrets has been standing as an emblem of the purity and cleanliness and

offering the purest and cleanest and the most effective cosmetics products to its huge

and vast markets throughout Bangladesh. The commitments of the company are:

Honesty and integrity: they are open and honest with their

employees, customers and all other stake holders, and firmly believe in

maintaining the highest level of integrity and trust at all time

42

Uncompromised quality: they will not compromise quality at any

cost and are committed to providing product and services to delight

customers

Courage and determination: they are highly focused and courageous

in all their endeavours. Every challenge they fought with sheer

commitment and determination.

Together and respect: they live in strength of togetherness, working

towards one vision powered by teamwork, compassion, equality and

mutual respect

Global wellbeing: in all business decision they take, every attempt is

made to ensure that they do not harm our society and environment.

The company began its journey with most modern and sophisticated machineries and

adopted latest technologies and within a short time, has occupied a glorious position

in the cosmetics market. Cosmetics products are manufactured with the finest

ingredients of highest quality and marketed with attractive packaging. The brand has

obtained ISO & GMP standard for quality control and quality assurance. The brand

understands that the quality of its products is not only a reflection of the company but

also of its valued customers. Nature secrets are passionately committed to develop

products at finest quality at an affordable price. We provide free training and

development to enhance the standards of the professionals involved in the beauty

culture industry.

Nature’s secrets are inspired by nature and as such they place paramount importance

on environmental protection. The state of the art factory is surrounded by large fertile

herbal plat garden and recycled waste water is used for agricultural purposes therein.

Nature’s secret’s products are not tested on animal, as they believe it to be unethical

and unnecessary pract ice

43

They are people oriented and believe that people are coring of their business. From

their employees to their customers. They believe in value the contribution of each

their stakeholders, giving back to the communities they work with

Consumer preference

1. Do you know about Nature’s Secrets Products?

YES NO98% 2%

Decision: Almost all people know the nature’s secrets products.

2. From which sources you have known about nature’s secrets product?

Decision: From the above percentage we see that newspaper and hand Bills

advertising are very low, so it needs to improve.

3. Do you think that the above mention advertising of Product nature’s secrets

influence you?

YES NO

70% 30%

Decision: Most of the people say positively.

4. Who recommended you to use the product?

Friend Self Sales Representative Relative

20% 40% 30% 10%

Bill Board Newspaper Hand Bills/ Poster

70% 20% 10%

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Decision: Need to improve Sales Representatives visibility to influence the

Product.

5. Which Product you prefer to use? (If your answer A than continue 7-9

Question if NO than ignore it)

Face

wash

Toner Cleansing milk Aloe gel

70% 7% 9% 14%

Decision: Quality of toner and cleanser are very low. So it need to improve

the quality.

6. Which Type of face wash is you use?

cucumber carrot

60% 40%

Decision: We find out most of the people use nature’s secrets cucumber facial

wash but another product needs to improve.

7. Which prices are you satisfied?

120 90 100 110

30% 40% 16% 14%

Decision: Price of the product of 14 TK. Is frequently used, so it

Should be maintaining the price.

8. What are you think about the quality of nature’s secrets Product?

Good Moderate Better Poor

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65% 20% 10% 5%

Decision: Product quality not bad.

9. Are you satisfied about our present Consumer promotion?

Yes No

80% 20%

Decision: Maximum consumer satisfied current Consumer promotion

Traders’ preference

10. Do you sell nature’s secrets Product?

Yes No

99% 1%

Decision: Almost all shoppers are sales the product

11. Are you satisfied about the product price?

Yes No

60% 40%

Decision: From view maximum customer are satisfied and those customer not

satisfied need more price incentive.

12. What you think about the quality of our nature’s secrets?

46

Good Moderate Poor

40% 30% 30%

Decision: Product quality is good. But if you competitive market so need to

improve quality.

13. Are you getting the product on time?

Yes No

60% 40%

Decision: Maximum survey we find that they get product ontime.

14. Are you satisfied on our present discount policy?

Yes No

48% 52%

Decision: Discount Policy need to improve.

15. Do you think we will offer you more Bonuses?

Yes No

70% 30%

Decision: Everybody said that if give more bonus that will increase sale.

16. Are you satisfied about our product promotion policy?

47

Yes No

65% 35%

Decision: From survey result we find that most of the customer are Satisfied.

17. What type of advertising are you prefer for our product?

TV News paper Bill Broad

68% 30% 12%

Decision: maximum trader prefers TV advertisement, so I think do the TV

advertisement.

18. What is your opinion regarding consumer’s preference to buy nature’s secrets?

Flavor Price Availability Others

35% 40% 20% 5%

Decision: Need to maintain quality & should to ensure reasonable price.

19. Do you think present sales policy is creating enough awareness to the traders?

Maximum Level Average Level Poor Level

30% 50% 20%

Decision: Present sales policy creating average awareness.

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Chapter: 6

Recommendation, Conclusion

6.1 Recommendation

49

During past decade,their brand has progressed stedily and their superior-quality herbal

cosmetics are now accepted in many countries worldwide.as an organization,they own

their success to the values and ethics that govern them and they confident that they

will achieve their vision of global supplier of herbal cosmetiscs.

Few suggestions and recommendations have been provided here so that it can survive

better in future.

Diversification of product should be conducted as soon as possible so that

people can get their necessary products from this company.

Distributors are not as much as obedient to follow the instruction of the

company. So, it should be consider carefully.

Delivery Officers have poor knowledge about market. So, they should be

trained properly.

Promotion facility of the employees should be increase so that they can more

motivate to their job.

It will more benefit if the company appoints the Delivery Officer.

In case of Shopping Mall, delivery of products should be provided directly

by the Company.

Some retailers are not much aware about nature’s secrets product should

provide awareness about it.

Create more awareness to the people about the products of nature’s secrets

6.2 Conclusion

50

The findings and analysis of the research are about nature’s secrets environment, its

people, its work, its products and its service provided to its distributors. Also the main

findings about Existing Marketing Strategy of nature’s secrets have been provided.

Marketing sector plays a vital role in nature’s secrets The existence and fruitful work

of Existing Marketing Strategy have made nature’s secrets a market leader in the

product sector of Bangladesh.

nature’s secrets is providing us the best and fresh products. It can gives us this quality

products wherever, whenever and however due to the determination and the of team

of nature’s secrets. The smooth, prompt and fast communication and also good

understanding between the management and the employees have made nature’s

secrets.

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APPENDIX

Consumer perception

Market survey on “Consumer Perception Of nature’s secrets.”

Name:………………………………. ……….. Occupation:…………………

Age:……. Address:………………………………………………………….

Gender: Male/Female Mobile:…………………………………………..

1. Do you know about nature’s secrets Product?

(a) Yes (b) No

2. From which sources you have known about nature’s secrets product?

(a) TV advertising (b) Bill Board

(c) News Paper (d) Hand Bills /Poster

3. Do you think that the above mention advertising of Nature’s secrets

Product influence you?

(a) Yes (b) No

4. Who recommended you to use the product?

(a) Friend (b) Self

(c) Sales Representative (d) Relative

5. Which Product you prefer to use?

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(a) Face washes (b) Toner

(c) Cleansing milk (d) Scruber

6. Which Type of face wash is you use?

(a) Cucumber (b) carrot

7. How often do you use it?

(a) Daily (b) Every 2 Day

8. Which prices are you satisfied?

(a) 7 (b) 14 (c) 20 (d) 25

9. What are you think about the quality of nature’s secrets Product?

(a) Good (b) Moderate (c) Poor (d) Better

10. Are you satisfied about our present Consumer promotion?

(a) Yes (b) No

11. If you have any suggestion……………………………………………

…………………………………………………………………………….

Traders perception

53

Market survey on “Traders Perception Of nature’s secrets”

Name:………………………………. ………..

Age:……. Address:………………………………………………………….

Gender: Male/Female Mobile:…………………………………………..

1. Do you sell Nature’s Secrets Product?

(a) Yes (b) No

2. Are you satisfied about the product price?

(a) Yes (b) No

3. What you think about the quality of our nature’s secrets Product? (If Ans Will

b & c than go to the question number 4.)

(a) Good (b) Moderate (c) Poor

4. What will be your recommendation to improve Product quality?

………………………………………………………………………

………………………………………………………………………

5. Are you got the product on time?

(a) Yes (b) No

6. Are you satisfied on our present discount policy?

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(a) Yes (b) No

7. Do you think we will offer you more Bonuses?

(a) Yes (b) No

If Yes than why……………………………………………………………..

8. Are you satisfied about our product promotion policy?

(a) Yes (b) No

9. What type of advertising are you prefer for our product?

(a) TV (b) News Paper (c) Bill Board

10. What is your opinion regarding consumer’s preference to buy nature’s secrets

Product?

(a) Flavor (b) Price (c) Availability (d)

Others………

11. Do you think present sales policy is creating enough awareness to the traders?

(a) Maximum Level (b) Average Level (c) Poor Level

12. Employees are always willing to help you?

(a) Yes (b) No

13. Are you feeling safe while making transactions with Sales Representative?

(a) Yes (b) No

14. You have any suggestion………………………………………………………

…………………………………………………………………

Bibliography /Reference:

Annual Report- 2010-2011

55

Kotler Philip (2005), Marketing Management, (11th Edition)

Malhotra, N., 2000, Marketing Research- An Applied Orientation,(4th Edition)

Upper Saddle, N.J. Prentice Hall.

Mc Daniel, C Carl, Dr. Contemporary Marketing Research, (4th Edition) South

Western College Publishing.

56

willow nature secrates

Documents

sajia islam

present discount

present sales

present consumer

existing marketing

personal care

natures secrets

business administration