Wiltshire Youth Cricket League

National Cricket Playing Survey 2014 Results

Background

• The ECB’s aim is to get ‘more people playing more frequently in teams’

• Participation is currently on the decline

• The National Cricket Playing Survey was launched to gather insight on what the needs, wants and issues are for current and lapsed players

Our responsibilities

• To reduce the speed of decline in Cricket participation

• To use the insight from the NCPS to retain and recruit players to the game

• To show players that we value their input and that we will listen to their views

Thank you

• In Wiltshire, we received 762 responses• We are now able to look at specific levels of

the game within specific leagues and competitions

• We now have a mandate to make change

Considerations

• The impact of ignoring a significant sample of dissatisfied or unhappy players is greater than choosing to keep things the same for a majority sample of happy or satisfied players

i.e. A 30% or higher dissatisfaction or unhappy score is significant enough to be acted on. The 70% or lower will consist of people with indifferent views and some that are genuinely happy. However, the 30% dissatisfied or unhappy have strong enough views to actively voice their dissatisfaction

Wiltshire – Other Sports – 14-15 year olds

Wiltshire – Other Sports – 16-18 year olds

Wiltshire – DNA of Cricket – 14-15 year olds

Wiltshire – DNA of Cricket – 16-18 year olds

Wiltshire – Importance v Satisfaction – 14-15 year olds

Wiltshire – Importance v Satisfaction – 16-18 year olds

Wiltshire – Enjoyment & Playing Frequency – 14-15 year olds

Wiltshire – Enjoyment & Playing Frequency – 16-18 year olds

Wiltshire – Formats – 14-15 year olds

Wiltshire – Formats – 16-18 year olds

Wiltshire – Costs – 14-15 year olds

Wiltshire – Costs – 16-18 year olds

Wiltshire – Game Day Factors – 14-15 year olds

Wiltshire – Game Day Factors – 16-18 year olds

Wiltshire – Barriers – 14-15 year olds

Wiltshire Barriers – 16-18 year olds

Wiltshire – Snapshot – 14-15 year olds

Wiltshire – Snapshot – 16-18 year olds

Wiltshire – Perfect Day 1 – 14-15 year olds

Wiltshire – Perfect Day 2 – 14-15 year olds

Wiltshire – Perfect Day 1 – 16-18 year olds

Wiltshire – Perfect Day 2 – 16-18 year olds

Considerations

• The survey has been predominantly completed by core cricketers.

• However, the needs of occasional cricketers must also be considered

• There is also informal feedback to consider

Other Feedback

• Clubs vary greatly in terms of the abilities of their players and so a rigid offer of League cricket won’t appeal to all

• Retaining players at age 15 is becoming increasingly difficult for some

Conclusions

Main issues for 14-18 year olds• Struggle to balance with other commitments• Want fewer overs• Importance of Spirit of the Game• Convenience compared with other sports

Conclusions

• There needs to be flexibility in our ‘offer’ to clubs across all leagues

• There needs to be a variety of ‘offers’ available to clubs to ensure players of all abilities and backgrounds can participate

• These results are not WYCL specific