win with a webinar
TRANSCRIPT
WIN WITH A WEBINARAnne-Mari Raivio / Metropolia Business School, Finland
WITH THIS WEBINAR, YOU WILL...
•understand why webinars are used•know what to do before, during and after a webinar
cc: Joe The Goat Farmer - https://www.flickr.com/photos/132604339@N03
WEBINARS ARE USED IN
•training•content marketing•sales•communication
cc: rutty - https://www.flickr.com/photos/11022910@N00
THREE STAGES1. before 2. during 3. after
cc: Kyota - https://www.flickr.com/photos/94158021@N00
BEFORE
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
CREATE CONTENT & OUTLINE
•Define your objectives -> collect material•Structure: tell what you're going to tell - tell what you tell- tell what you just told•Guy Kawasaki: 10-20-30 rule
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
PREPARE FOR PRESENTATION
•Know your stuff•Rehearse, rehearse, rehearse•Do a test run
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
DURING
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
WHEN YOU ARE PRESENTING
•Sell, don't tell - push your energy (smile, voice, umph).•Pause. And breathe.•Create a connection with the audience - "you", camera, chat, polls, q&a
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
AND ALSO...•Design to wow - add color to your language, style to your slides•Be plain - avoid jargon, use short sentences, stay away from the passive.•Help the audience - use signposts
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
AFTER
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
AFTER•Follow up!•Ask for feedback - "Would you recommend this webinar to others?"
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
TO SUM UP...cc: Feral78 - https://www.flickr.com/photos/28695072@N08
KEEP THIS IN MIND1. Be prepared2. Be a passionate presenter!3. Use visuals - imagery generates memory4. Listen and interact5. Turn on your mike, share your video, don't panic :)
cc: illuminaut - https://www.flickr.com/photos/21611336@N00
GOOD LUCK!Fake it till you become it
cc: xeno_sapien - https://www.flickr.com/photos/9464116@N08