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Windows reimagined

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Windows on ARM

• Windows on ARM (WOA) is a new member of the Windows family that builds on the

foundation of Windows

• Metro style apps will run on both WOA and Windows 8 on x86/64

• WOA includes desktop versions of the new Microsoft Word, Excel, PowerPoint, and OneNote

• WOA supports the Windows desktop experience including File Explorer, IE 10 for the desktop,

and most other intrinsic Windows desktop features, but not the installation of 3rd-party

desktop apps or plug-ins

• With WOA we anticipate integrated, end-to-end products—hardware, firmware and WOA

software, all built from the ground up

500M

234M

112M

40M 13M

247M 152M

30M

As of December 2011

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0

100

200

300

400

2009 2010 2011 2012 2013 2014

Consumer Enterprise

6 All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions)

Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast

IDC Windows forecast based on historical trends

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Why build a Metro style app?

Search surfaces your app and content when it

is most appropriate across the whole system

Unprecedented reach

• The single largest potential market for your apps

• Store and apps in 100+ languages

• 45 market-specific app catalogs

• Buy from 200+ markets

• Local pricing & settlement in top 40 markets (by GDP)

• Developer payments in 41 markets

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Paid downloads

Store Features

• You control the pricing of your app

• Prices from $1.49 to $999.99

• Microsoft Commerce: You keep 70% of

the first $25,000, 80% of the rest

• 3rd Party Commerce: App is free in the

store and you keep 100% of the in-app

proceeds

Benefits to Your Business

• Earn more with each sale of your app

• Developers earn up to 72% more per

sale at the lowest price point

• Discover what works for you

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Trials

Store Features

• One-click trials

• Feature-based or time-based

• API’s for more advanced trial scenarios

• Analytics about trial effectiveness

Benefits to Your Business

• Increased customer willingness-to-buy

• Customers confident about buying

higher-priced apps

• Compete with features and user

experience, not just price

• Discover what works for you

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In-app purchases

Store Features

• Support for all types of in-app purchase

“entities” e.g. content, digital goods,

services, app features etc

• Each “entity” has it’s own price and

lifetime

• Use your own 3rd party commerce

engine

Benefits to Your Business

• Windows Store

• Easy to implement

• Flexible, no restrictions

• 3rd party

• Own your customer and their data

• Leverage investments in your existing systems

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Advertising

Store Features

• Choose your preferred ad platform

• HTML5/JS/CSS enables easy integration

of existing web advertising platforms

• Microsoft Advertising provides Metro-

style advertising (including Metro ad

controls)

Benefits to Your Business

• Avoid ad-brokers: directly implement

your preferred web advertising services

• Leverage your investments in your web

advertising infrastructure

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Subscriptions & expiring purchases

Store Features

• Time-based in-app purchases with user-

initiated renewal

• Enable 3rd party purchase engine &

subscription services

Benefits to Your Business

• Windows Store

• Time-based

• Flexible

• 3rd party

• Own your customer and their data

• Leverage investments in your existing systems

• No payments to Microsoft

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Transparent terms

• Organized around a few, simple principles

• Concise and clear

• No carve-outs for app categories

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Powerful analytics

Key pivots:

• Audience demographics (age, gender, country)

• Device class (tablet, laptop, etc.)

• Paid vs. Free

Key Measures

• Referral information

• Vol. of apps (download and submissions)

• Top grossing

• Top Apps

• Ratings

• Reviews

• App quality (hangs, crashes)

• App performance (relative to category/sub-

category)

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Developer

Preview

September, 2011 • Windows 8 announced

at //build

• Windows 8 SDK

available for download

Consumer

Preview Release

Candidate

Release to

Manufacturer

General

Availability

Quality driven milestone based development

Consistent with Windows 7 release cycle

Windows launches “Every 2 to 3 years”

February, 2012 • Windows 8 Consumer

Preview available for

download

• Preview Store available

(apps by invitation

only)

TBD TBD TBD

The path to Windows 8 GA

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