W I N C H E S T E R . C O M

2013NEW PRODUCTST H E A M E R I C A N L E G E N D

17 WINCHESTER SUPER MAGNUM

BLIND SIDE® HIGH VELOCITY

HexTM steel shot. The diamond cut wad. And, the Drylok® Super Steel system. Considered the most revolutionary shotshell design ever introduced to the waterfowl hunter, Winchester Blind Side is taking its widely successful magnum load and making it FASTER. For the duck and goose hunters that demand a speedy payload, Blind Side High Velocity is stacked, faster, and more deadly than ever. Loaded with 100 percent Hex steel shot, you get more pellets on target, a larger kill zone and more trauma inducing pellets than ever before … meaning more fast kills.

And, for hunters who chase ringneck pheasants and other upland game, Winchester introduces Blind Side Pheasant. This lead-free offering combines all the same innovative features as the Blind Side waterfowl round, with an optimized shot size, shot weight and velocities for upland game.

Stacked. Fast. Deadly.®Stacked. Fast. Deadly.

NEW PRODUCTSA M E RA M E RA M E RA M E RA M E RA M E R I C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N D

BLIND SIDE®

HIGH VELOCITYIt’s all in the numbers … in this case, specifically the ballistics for the new 17 Winchester Super Magnum. It may be hard to believe that a ‘rimfire’ caliber can deliver centerfire-like performance … well, not so unbelievable when you combine Winchester engineering and the relentless pursuit of excellence. Hang on folks, because Winchester is introducing the world’s fastest, most innovative rimfire caliber. It’s truly a product of The American Legend … their concept, their design, their leadership that is redefining the rimfire category.

Why all the hype? Again, it’s all in the numbers … read on and then let it simmer. The new 17 Win Super Mag (a 27 caliber shellcase necked down to a 17 caliber bullet) surpasses the downrange velocity, energy, trajectory and wind bucking characteristics of both the 17 HMR and 22 WMR. Loaded in the popular Winchester High Energy (HE) and High Velocity (HV) and Super-X brands, the new caliber will accommodate 20- and 25-grain polymer tipped bullets, plus a 20-grain JHP.

Consider the new caliber is 600 feet per second (fps) faster than the 17 HMR for equal bullet weights. The velocity of the 20-grain bullet is an astounding 3,000 fps, and the 25 grain bullet clocks in at 2,600 fps. With more than two and half times more downrange energy and over 50 percent flatter trajectory (and reduced wind drift) than 17HMR and 22 WMR, the most ground breaking rimfire caliber in the world is clearly … the 17 Winchester Super Magnum.

BULLET TYPE SYMBOL VELOCITY BULLET WT.

Varmint HV S17W20 3000 20

Varmint HE S17W25 2600 25

Super X X17W20 3000 20

NEW 2013 OF F ER INGS SYMBOL GAUGE LENGTH SHOT WT. VELOCITY SHOT SIZE

SBS12LHV 12 31⁄2” 13⁄8 1675 BB, 1, 2, 6

SBS123HV 12 3” 11⁄8 1675 1, 2, 3, 6

SBSPH123 12 3” 13⁄8 1400 5

SBSPH12 12 23⁄4” 11 ⁄4 1400 5

NEW 2013 OFF ER INGS

HIGH VELOCITY WATERFOWL

MAGNUM PHEASANT

The Rimfi re REVOLUTION Begins Now

steel shot. The diamond cut wad. And, the Super Steel system. Considered the most

revolutionary shotshell design ever introduced to the waterfowl hunter, Winchester Blind Side is taking its widely successful magnum load and making it FASTER. For the duck and goose hunters that demand

HIGH VELOCITY WINCHESTER

SUPER MAGNUMBLIND SIDEHIGH VELOCITY

HexTMHexTMHex steel shot. The diamond cut wad. And, the Drylok® Super Steel system. Considered the most revolutionary shotshell design ever introduced to the waterfowl hunter, Winchester Blind Side is taking its widely successful magnum load and making it FASTER. For the duck and goose hunters that demand a speedy payload, Blind Side High Velocity is stacked, faster, and more deadly than ever. Loaded with 100 percent Hex steel shot, you get more pellets on target, a larger kill zone and more trauma inducing pellets than ever before … meaning more fast kills.

And, for hunters who chase ringneck pheasants and other upland game, Winchester introduces Blind Side Pheasant. This lead-free offering combines all the same innovative features as the Blind Side waterfowl round, with an optimized shot size, shot weight and velocities for upland game.

Stacked. Fast. Deadly.It’s all in the numbers … in this case, specifically the ballistics for the new 17 Winchester Super Magnum. It may be hard to believe that a ‘rimfire’ caliber can deliver centerfire-like performance … well, not so unbelievable when you combine Winchester engineering and the relentless pursuit of excellence. Hang on folks, because Winchester is introducing the world’s fastest, most innovative rimfire caliber. It’s truly a product of The American Legend … their concept, their design, their leadership that is redefining the rimfire category.

Why all the hype? Again, it’s all in the numbers … read on and then let it simmer. The new 17 Win Super Mag (a 27 caliber shellcase necked down to a 17 caliber bullet) surpasses the downrange velocity, energy, trajectory and wind bucking characteristics of both the 17 HMR and 22 WMR. Loaded in the popular Winchester High Energy (HE) and High Velocity (HV) and Super-X brands, the new caliber will accommodate 20- and 25-grain polymer tipped

REVOLUTIONBegins Now

second (fps) faster than the 17 HMR for equal

17 HM

R

17 WIN

SUPER

MAG

2013 NEW PRODUCTSVARMINT XTM

More predator and varmint hunters means more predator hunting gear … from calls and camo, to optics and tricked out long-range rifles. The demands of predator hunting require precise ballistics, long-range accuracy and explosive terminal performance. The new Varmint X line provides predator and varmint hunters with a product built specifically for the demands of their unique application. Polymer-tipped bullets provide high ballistic coefficients while also delivering the necessary accuracy and fragmentation needed for knocking down wary predators or setting up over a prairie dog town. The ranks of predator hunters are growing faster than any other segment and Varmint X provides a no-nonsense option for the serious hunter.

Extreme on Predators

Varmint X combines a swaged lead core, thin-walled jacket of match-grade copper gilding metal and a hard polymer tip for a bullet design that is deadly on predators.

AA® TRAACKERTM

See Why You’ve Been Missing

Shooting at a moving target with a shotgun has never been deemed the simplest recreational activity. Whether it’s a bright orange clay target zipping from left to right at 45 miles per hour, or a flock of doves slashing into your setup … shooters and hunters have been known to miss a time or two. But where is the miss? High? Low? Behind? In front? Winchester announces its most innovative shotshell target load, designed for training shotgun shooters, the AA TrAAcker. This non-pyrotechnic shotshell is loaded with a plastic colored wad that tracks in the shot cloud, making it visible. Whether you are helping train a shooter, or, you are the shooter, AA TrAAcker will help track leads on clay targets or crossing birds and other challenging shot scenarios.

Winchester has designed its AA TrAAcker with multiple colored wads for varying light conditions. The black colored wad is optimum for clear

skies, and the blaze orange colored wad is ideal for overcast, dark backdrop conditions. The innovative wad design includes longer, notched petals, and captures 1⁄8 ounce of shot which stabilizes wad spin and ensures that the wad remains in the center of the shot cloud for optimum tracking. For the first time in history, shooters can see why they’ve been missing … and improve their abilities on the range and in the field.

APPLICATIONS INCLUDE: • Training for Sport Shooting • Tracking Leads on Crossing Birds • Wads in Multiple Colors for Varying Light Conditions

VARMINT More predator and varmint hunters means more predator hunting gear … from calls and camo, to optics and tricked out long-range rifles. The demands of predator hunting require precise ballistics, long-range accuracy and explosive terminal performance. The new Varmint X line provides predator and varmint

Extreme on Predators

Shooting at a moving target with a shotgun has never been deemed the simplest recreational activity. Whether it’s a bright orange clay target zipping from left to right at 45 miles per hour, or a flock of doves slashing into your setup … shooters and hunters have been known to miss a time or two. But where is the miss? High? Low? Behind? In front? Winchester announces its most innovative shotshell target load, designed for training

APPLICATIONS INCLUDE: • Training for Sport Shooting • Tracking Leads on Crossing Birds

for varying light conditions. The black colored wad is optimum for clear

the shot cloud for optimum tracking. For the first time in history, shooters can see

TM

NEW 2013 OFF ER INGS

SYMBOL CONDITION VELOCITY GAUGE LENGTH DR. EQ. SHOT WT. SHOT SIZE

AAHA127TO Overcast, Dark Backdrop

1250 12 23⁄4” 3 11⁄8 7

AAHA127TB Clear Sky 1250 12 23⁄4” 3 11⁄8 7

AA128TO Overcast, Dark Backdrop

1145 12 23⁄4” 23⁄4 11⁄8 8

AA128TB Clear Sky 1145 12 23⁄4” 23⁄4 11⁄8 8

T H E A M E R I C A N L E G E N D

Tough Boar. Tougher Bullet.RAZORBACK XT

Developed to meet the rugged demands of wild hog hunting, the Winchester Razorback XT line of ammunition continues to expand. With new offerings in shotshell and big bore handgun, hunters have more bullet choices than ever before to help curb booming wild hog populations. Current estimates indicate that the overall wild hog population in the United States has increased to more than 5 million, with over 2.5 million in Texas alone.

SHOTSHELL— The Winchester Razorback XT Segmenting Slug includes a one ounce rifled slug—with wad stabilizer—that drives through thick hide and bone and then segments into three pieces for massive knock down power. The #00 Buckshot (8 pellets) round is optimum for close quarter wild hog hunts in dense cover, delivering tight patterns and maximum lethality.

BIG BORE HANDGUN—The 44 Rem Mag, 225 grain Razorback XT cartridge includes an engineered hollowpoint for delayed expansion on extremely tough hogs. The six-position beveled profile delays expansion and strengthens the expanded segments for high weight retention and deep penetration.

.44 Rem. Mag..44 Rem. Mag.

12 Gauge00 Buckshot

Segmenting Slug

A M E RA M E RA M E RA M E RA M E RA M E RA M E RA M E RA M E R I C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N DI C A N L E G E N D

12 Gauge00 Buckshot

Segmenting SlugSHOTSHELL

SYMBOL VELOCITY GAUGE LENGTH SHOT WT.(Pellets/oz)

S12RBSS 1600 12 23⁄4” 11⁄8 oz. slug

S12RB00 1450 12 23⁄4” 8 pellets OO

CENTERFIRE HANDGUN

SYMBOL CALIBER BULLET WT. BULLET TYPE

S44MWB 44 MAG 225 Razorback XT

NEW 2013 OF F ER INGS

Media Contact: Michael Turbyfill, Chevalier Advertising, Phone: (618) 258-3632, Email: michael@chevalier-adv.com

W I N C H E S T E R . C O M

The 338 Lapua Magnum has earned a sterling reputation as a devastatingly accurate long-range cartridge capable of sub-MOA groups at ranges almost unheard of with other calibers. Winchester is excited to introduce two new offerings in this caliber for 2013. The 250-grain boattail hollowpoint Match load is built for exacting shooters with high accuracy expectations for use on the range or in competition. The new 300 grain Accubond CT load is a big game hunter’s dream and will surely earn a large following on the plains and mountains where the largest game roam.

338 LAPUA

PDX1® DEFENDER®

The Power to Defend.

NEW 2013 OF F ER INGS

NEW 2013 OFF ER INGS

SYMBOL CALIBER BULLET WT. VELOCITY

S76239PDB 7.62x39mm 120 2365

SYMBOL CALIBER BULLET WT. DESCRIPTION

S338LM 338 Lapua 250 BTHP

S338LCT 338 Lapua 300 Accubond CT

DEFENDER® DEFENDER® DEFENDER

7.62 x 39mm

Tactical reliability in critical situations … Winchester PDX1 Defender is the most complete line of ammunition for personal defense. From rimfire and shotshell to centerfire handgun and rifle, Winchester is the industry leader that has redefined bullet innovation in each category. Winchester expands its popular line of centerfire rifle offerings in 2013 with the 7.62x39mm topped with a 120-grain bullet. This load features the proprietary Winchester split-core technology (SCT) bullet utilizing two lead cores within the engineered bullet jacket. The non-bonded front core provides rapid expansion, and the bonded rear core provides optimum penetration for personal defense situations. Explore the full line of Winchester PDX1 Defender products for your personal defense needs.

NEW 2013 OF F ER INGS

SYMBOL CALIBER BULLET WT. BULLET TYPE

X204P 204 Ruger 32 Polymer Tip

X223P1 223 REM 40 Polymer Tip

X223P 223 REM 55 Polymer Tip

X22250P 22-250 REM 55 Polymer Tip

X243P 243 WIN 58 Polymer Tip

TM