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Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

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Page 1: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

Royal Borough Industry DayStaying a step ahead

Tuesday 18 November 2014Mandy Lane

Page 2: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

About Today

• Welcome and Introductions• Setting the scene for today– House-keeping– Speakers– Speed networking– Mobile phones

• What is Destination PR?

Page 3: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

Royal Borough PR

Destination

News & Events

Accommodation

Attractions

Activities

Food & Drink

Short breaks

Page 4: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

Proactive PR

Preparation• Theme ideas• Seasonal ideas• Events• News• Images• Spokespeople• Strange but true….• Media kit

2015 focus on • MC800• Families & Luxury• Rugby World Cup • New, new, new!

Partners & Timing

Page 5: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

Reactive PR

What’s the request?

What have we got?

Collect Info Collate info

Deadline

Respond

Page 6: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

Press Trips

I’m compiling a travel feature for New! Magazine, the UK's best selling celebrity weekly magazine, themed around making a weekend away out of a day at the races.

Page 7: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

Recent Requests

English Landscape Painters linked to JMW

Turner Visit England

Places to see great autumn leaves

displaysFreelance

UK Winter Events, Pop Ups, Markets,

Wonderlands, Chalets. No Ice Rinks!

Sunday Times

October events, great days out and hotel

offersDaily Express

Page 8: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

Evaluation 2013-14

441,047

£11,825

Page 9: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead

Impact 2013-14

• 12 x Full Press Visits• 20 x Press Assists• 9 x Filming Requests

9.3 million £ 610,000

Page 10: Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead Impact 2014-15?

We look forward to discussing your ideas this afternoon

www.live-tourism.co.uk