20 DistrictMail6 Oktober, 2016

SakeBusiness

Young entrepreneur lives off social mediaTERZEL RASMUS

Young, innovative and inspirational,Russell Julies (24) of Somerset Westhas turned social media into his mealticket.

Since starting his social media consult-ancy, Spiral Social Media, 12 months ago,Julies has enjoyed a level of success fewyoung entrepreneurs know.

Julies founded his company on the ideathat businesses of all sizes are reachinga limitation in their marketing strate-gies. Most businesses, especially start-ups, run the risk of spending too muchon marketing, with limited capital tofund it, but social media can give a com-pany the boost it needs.

“We plan and advise businesses on howto use cross-social media platform adcampaigns,” Julies says. “We use yourdemographic to decipher how to use so-cial media marketing techniques.

“Social media is not the silver bulletto make your business succeed, but if youuse it wisely, your business can grow ex-ponentially.” In this ever globalisedworld, marketing strategies havechanged the business model. “You mustnot only try to compete in the domesticmarket, but you are also competing in theglobal market,” the innovator explains.

Potential young entrepreneurs, hesays, mustn’t wait to start their own busi-nesses X instead, they must simply jumpin.

“You must just start your business,”Julies advises. “Before you start, youdon’t know the formula to succeeding inyour business and you cannot sit aroundand think everything through. You can

only learn as you go.”He also advises young entrepreneurs to

start entering into social exchange trades.“I never paid for my company’s premis-es,” he says. In exchange to set up shop,Julies provided the landlord with his spe-cific brand of expertise. “In this way, youcan also save money if you want.”

At the moment, Spiral Social Media hasbeen hosting workshops to industry-spe-cific businesses, training them to markettheir company brand.

V You can contact Julies on 076 617 3574if you are interested in the services his com-pany offers or workshops run by him,drawing on his wisdom.

Russell  Julies

USB se unieke vervlegte leeropsie  Die Universiteit van Stellen-bosch Bestuurskool (USB)sal die eerste Suid-Afrikaan-se bestuurskool wees wat syMBA in die sogenaamdeblended learning, oftewelvervlegte leermodel, sal aan-bied. Só word ’n fisieke klas-kamer na enige plek op aar-de verskuif.

Dié gevorderde tegnologiesal sorg dat studente vanoral ter wêreld, deur middelvan die Internet en webka-meras, klasse regstreeks op’n skootrekenaar of slimfoonkan bywoon. Hulle kan dansaam met ander studentewat self in die lesingsaal sit,aan besprekings deelneem,insigte deel en vrae vra,asook aan groepopdragtemeewerk.

Martin Butler, die USB se MBA-program-hoof, sê studente het ’n behoefte om ’n MBAaan ’n bestuurskool met ’n goeie naam te ver-werf. Hulle wil egter op enige plek leer – werk-verpligtinge, of waar hulle hulself bevind,moet hulle nie aan bande lê nie.

“Hierdie nuwe tegnologie bied ’n veel rykerstudente-ervaring. Hulle neem nie bloot in-houd in nie, maar skep saam en aanvaar ver-antwoordelikheid vir hul leerervaring, maaknie saak wáár hulle is nie. Die wisselwerkingbied studente ook nuwe, gevorderde vaardig-hede wat hulle in hul eie loopbane kan toe-pas.”

Butler beklemtoon dat die vervlegte leerer-varing egter nie met aanlyn-lesse verwarmoet word nie. Laasgenoemde is al ’n klompjare lank met welslae in werking.

“Studente leer aanlyn in afsondering teen

hul eie pas. Hulle kyk mees-al na video’s wat hulle diekeuse gee om ’n les te volgwanneer dit hulle pas,” sêhy.

“Die USB se nuwe aanbodis gelyklopend. Die leerder-gemeenskap werk terself-dertyd saam wanneer hulle’n klas regstreeks aanlynbywoon. Ons studente komalmal tegelykertyd vir ses-sies bymekaar, sy dit fisiek,of met gebruik van video-stroom-tegnologie. Onsnoem dit ’n ‘glokale klaska-mer’, want dis terselfdertydglobaal en lokaal.”

Alle studente moet egteraanvanklike studieblokkefisiek bywoon, asook die in-ternasionale studiebesoekeen sommige keusevakke.

Dit is dus waarlik ’n mengsel van kontak indie werklike lewe én virtueel.

Butler sê namate die wêreld vorder, móétdie onderwysstelsel ook verander. “Ons aka-demiese personeel aanvaar die uitdaging omhul tradisionele onderrigmetodes by ’n tegno-logiegegronde aanbod aan te pas.

“Met die loodsprogram wat verlede jaar virons Nagraadse Diploma in Besigheidsbe-stuur bekend gestel is, het ons dosente die gro-ter interaksie en samewerking tussen studen-te op en weg van die kampus eerstehands er-vaar.

“Ons het nou infrastruktuur vir akademie-se personeel geskep om te sorg dat dié interak-sie volgehou kan word. Dis wonderlik dat diebestuurskool ewe veel by die studente leer ashulle by ons en so ook nou, deur die gebruikvan tegnologie om hulle te betrek.”

Martin Butler, die USB se MBA­programhoof wat aan die spits van die nuwe  leertegnologie staan. 

Wine lovers share triumphs of Nedbank Cape Winemakers Guild AuctionLeading winemakers, wine lovers and buyerswatched records tumble at the 32nd NedbankCape Winemakers Guild Auction at Spierover the past weekend.

Total sales at this annual showcase of SouthAfrican wines amounted to more than R13,8million with new record wine prices for red,white, Méthode Cap Classique and Port.

The auction and related events enable theCape Winemakers Guild and its members toplough back by raising funds in support oftransformation in the wine industry and thedevelopment of talented young winemakersand viticulturists. Over R1,95 million hasbeen raised so far this year in aid of the Ned-bank Cape Winemakers Guild DevelopmentTrust, including R374 800 from charity itemssold at the auction.

With sales of R13 833 400, almost R2 millionmore than the previous record,the auction showed its pre-emi-nence once again as a show-case of top South Africanwines.

For the second consecu-tive year, Kanonkop CWGPaul Sauer 2013 fetched thehighest price ever paid for ared wine at the auction, ina top bid of R13 400 fora case of six. Whitewine prices alsosoared with Jor-dan ChardonnayAuction Selec-tion 2015 settinga new auctionrecord ofR9 400.

Other top-selling redwines includedRust en VredeCWG Auction Es-tate 2013 at R12 600and BeyerskloofTraildust Pinotage 2014at R11 000. Top achiev-

ing white wines included Ataraxia Under theGavel Chardonnay 2015 at R7 800, KaapzichtEstate Auction Selection 1947 Chenin Blanc2015 at R6 400 and Paul Cluver The WagonTrail Chardonnay 2015 at R5 800.

“The record auction gives recognition tothe quality of our top-tier wines crafted insmall volumes,” says Miles Mossop, Chair-man of the Cape Winemakers Guild, “andshows that South African wines are deserv-ing of the same high prices achieved by winesof comparative quality around the world. Ourauction wines represent all the top growingwine regions in South Africa and show greatdiversity of style.”

He expressed his appreciation for the gen-erosity shown by auction buyers in support-ing the transformation of the South Africanwine industry.

Over and above the main auction, a recordamount of R374 800 was raised on the day

in aid of the ProtégéProgramme.

Norbert Bernitzke and Danie Steytler of Kaapzicht Wine Estate at the CWG Auction. 

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