Get the Word Out!

Orbit Media Studios

www.orbitmedia.com@orbiteers #wineweb

How to Promote Content

Sharable Content

Social Promotion

• Post: The Networks

• Share: Twitter

• ECHO…Echo…echo

• Remember email?

use images!

Content that’s shareable

The Round Up

Content that’s shareable

Quote Someone!

Connect, share, talk to people

Social

Post: The NetworksFacebook (image!) • Tag People

• Groups

• Comments

Google+ (image!) • Formatting

• Mention People

• Comments

• LinkedIn: Status, Groups

• and…

Other Networks

First Tweets

Twitter

• Quotes, questions, not necessarily headline

• No URL shortener

• Few hashtags, if any

• …then follow a bunch of people

No more than 20% of your tweets should promote content.

Share: Twitter

Research

• People inside your network – managefiltter.com

• People outside your network – socialbro.com

Reach Out

• Mention, Mention, Mention

ECHO…Echo…echo

Thanks!

Keep it going

• General shout out / thanks, comment on results

• Weeks later…“encore” “from the archives” etc.

• Thank the RTs, shares

• Thank the blog commenters, cross the streams!

Remember Email?

(B2B) Prospects

Press

• Pitch a similar idea, follow up, different angle

• …rinse…repeat!

• Those you are close to signing!

• Cold case files

Thanks!

www.orbitmedia.com@orbiteers #wineweb