wingfoot iskiate case study
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![Page 1: WingFoot Iskiate Case Study](https://reader038.vdocuments.net/reader038/viewer/2022110301/545070f0af7959791a8b45d9/html5/thumbnails/1.jpg)
© 2010 Recipe Marketing
![Page 2: WingFoot Iskiate Case Study](https://reader038.vdocuments.net/reader038/viewer/2022110301/545070f0af7959791a8b45d9/html5/thumbnails/2.jpg)
© 2012 Recipe Marketing
WingFoot IskiateCase Study
![Page 3: WingFoot Iskiate Case Study](https://reader038.vdocuments.net/reader038/viewer/2022110301/545070f0af7959791a8b45d9/html5/thumbnails/3.jpg)
© 2012 Recipe Marketing
WingFoot IskiateMarketing Challenge
• WingFoot Iskiate, the first chia drink mix, was created by two nurses who discovered the incredible sustaining power of chia seeds. WingFoot Iskiate is a new company and faced all the challenges of a start-up, particularly brand awareness.
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© 2012 Recipe Marketing
WingFoot IskiateMarketing Strategy
• Recipe worked with WingFoot Iskiate to position its product as the “Super Natural Energy Drink.” This quickly tells the consumer what the product is and does.
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© 2012 Recipe Marketing
WingFoot IskiateCreative Mix
• Recipe developed the logo and packaging for WingFoot Iskiate. The package establishes WingFoot Iskiate as an appealing trust-worthy brand and is relevant to the target consumer- heath conscious active adults.
![Page 6: WingFoot Iskiate Case Study](https://reader038.vdocuments.net/reader038/viewer/2022110301/545070f0af7959791a8b45d9/html5/thumbnails/6.jpg)
© 2012 Recipe Marketing
WingFoot IskiateCreative Mix
• As a part of WingFoot Iskiate’s branding campaign, Recipe developed an e-commerce website. The site also features a blog and testimonials from WingFoot users. The site’s vibrant colors and action photography bring the brand’s energy to life.
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© 2012 Recipe Marketing
WingFoot Iskiate Results
• Within one month of launch, WingFoot Iskiate gained placement in Whole Foods as well as regional specialty grocery stores. Sales continue to grow organically.