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Winn-Dixie Project CORY HARVEY 6/27/15

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Winn-Dixie ProjectCORY HARVEY

6/27/15

Overview

My project includes ways to increase productivity at Winn-Dixie.

Introduction

My name is Cory Harvey, and I am currently employed at Winn-Dixie. Currently, at least at my store, there is a small problem that effects the efficiency of the store.

The Situation

In order to get the best deals and the fuel perks at Winn-Dixie, a customer must present a Winn-Dixie card. The problem is that many customers want the deals without having to actually get a card. In that situation, the cashier must go and find a manager and use their store card, which effectively halts the checkout line and slows productivity.

Success Factors

The key success factors of Winn-Dixie is its excellent customer service and its (usually) fast checkout times. Having to run to get a manager every time someone does not want to get a card can make the other customers irate, while lowering their opinion of Winn-Dixie’s service. This, in turn, can lead to less business on our end.

Alternatives

There are several alternatives to this current structure. Each register could be issued its own card to scan, like the manager store card, whenever a customer does not want their own card. This way, the cashier could decrease their checkout times.

Another, simpler way could be for the cashier to be allowed to have a regular Winn-Dixie card to scan for customers who do not wish to get their own card, then just throw that card away at the end of the day.

What’s the Best Option

In my opinion, the most strategic option for Winn-Dixie would be to allow each cashier to have a designated Winn-Dixie card that they could throw away at the end of the day.

Benefits of this Option

There are several benefits to this option. Implementing a card like the manager has at every register would require a whole new system most likely. With this option, it saves Winn-Dixie money, and it drastically cuts down on checkout times. Cashiers also do not have to distract the managers nearly as much, so they can focus on the task at hand. “Checkout is critical to service – people get mad when they have to wait," said Howard Davidowitz, chairman of Davidowitz & Associates, a New York consulting firm for the retail industry. “(Coolidge, 2013).

Risks of this Option

The risks for this option are minimal, but there are a couple. Cashiers could misplace their designated card very easily. Cashiers would not want to use too many cards, because they would be pre-loaded with reward points before they even got to the customer. It also would be a slight waste of Winn-Dixie cards, but I think the cost of the cards would be low compared to the faster checkout times.

Final Recommendation

At the end of the day, the best option would be to tell each cashier that they are allowed to keep one Winn-Dixie card on the side to use for customers who want deals but not their own cards. With this system, managers do not have to be constantly bothered by cashiers, cashiers can check out customers much faster, and the other customers do not have to wait in line as long. This option would save Winn-Dixie time and money, since it can take an upwards of 3 to 5 minutes to get a manager’s attention based on how busy that manager is.

References

Coolidge, A.C. (2013). USA Today. Retrieved 27 June, 2015, from http://www.usatoday.com/story/money/business/2013/06/20/new-technology-helps-kroger-speed-up-checkout-times/2443975/

Slideshare Link

http://www.slideshare.net/CoryHarvey1/winn-dixie-project