Think like the client

Think like the audience

Think like Paul Daniels

08. Start with the Truth: If you feel stuck, write a letter to your friend (or your mom) about the product, feature, job description or news. Once you’ve written something simple and true, then see if it’s appropriate to give it a twist, or a wink, or a bit of personality.

When is a map, more than a map?

Within 3 months the UK campaign delivered:

$1.25M pipeline business

136 Leads

3,500 unique site visits

5

Leave your preconceptions at the door

Digest everything you possibly can

Relax and let something come to you

Don’t be afraid to do something different

If you don’t love it, the audience probably won’t

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@earnestagency