Social  Networking  Awards  2011  

DigitalFilipino.com  Club    and    

Search  Profile  Index  

History  

•  The  awards  started  in  2009  •  Aims  to  recognize  the  best  pracHces  in  Social  Networking  and  Social  Media  markeHng.  

•  An  acHvity  organized  under  the  DigitalFilipino  Club  (hLp://e-­‐commercephilippines.com)    

2009  Winners  

•  Jollibee  Sulit  Sarap  Challenge  •  myPonds  7-­‐Days  Beauty  Blog  

•  Clean  &  Clear  My  BeauHful  Ride  Video  Contest  

•  $3  for  Cagayan  De  Oro  City,  PH  Flash  Flood  •  Fully  Booked  Bloggers  Event  •  Busby  SEO  Test  

$3 for Cagayan de Oro City, PH Flash Flood

2010  Winners  

•  Shop  and  Share    •  Lola  Techie  •  Slurpee  /  7-­‐Eleven  +  Grand  Chase  Advergaming  campaign  

•  Marlboro  Black  Lounge  Game  

•  MTV  Emerge  •  Havaianas  Pledge  Original  Campaign  

•  ValenHne  Love-­‐oratory  postcard  making  contest  

•  #BangonPinoy  •  Catch  a  Real  Leaf:  A  Paparazzi  blog  contest  

•  Buddy  Gancenia  

In  2009,  Havaianas  created  a  movement  calling  people  to  only  "wear  original"  Havaianas  flip-­‐flops  and  curb  the  proliferaHon  of  local  imitaHons  and  products  that  

bastardized  the  brand.  

12  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Media  Sharing  category)  

Brand  Background    Real  Leaf  green  tea  is  the  newest  ready-­‐to-­‐drink  (RTD)  tea  in  the  market  launched  mid-­‐2009.  

 Real  Leaf  is  brewed  from  100%  whole  green  tea  leaves,  naturally  packed  with  Theanine,  with  a  delicious  hint  of  fruit  and  honey.    

The  Challenge  •  Reinforce  strong  challenger  status  by  demonstraHng  

that  key  influencers  have  already  switched  into  the  brand  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010    (Media  Sharing  category)  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  

Slurpee  /  Grand  Chase  

Purchase  a  22oz.  Slurpee    Grand  Chase-­‐themed  Flavor   Add  P2.00  and  get  1  of  9  

Collectible  Item  Redemption  Cards  

Find  the  Slurpee  /  7-­‐Eleven  NPC  within  Grand  

Chase  and  enter  your  code  

Get  these  awesome  In-­‐Game  items!  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Virtual  Worlds  /  Gaming  category)  

The  MARLBORO  Black  Lounge  

An  online  member-­‐get-­‐member  promo;on  which  aimed  to  grow  the  number  of  Marlboro  Adult  Smoker  Database  members,  while  at  the  same  Hme  support  the  launch  of  the  brand’s  newest  variant  –  Marlboro  (Black)  Menthol.  

*Promo  period:  Sept  1  –  Oct  5,  or  when  the  50  Black  Lounges  are  completed  –  whichever  comes  first.  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Virtual  Worlds  /  Gaming  category)  

• Online  contest  open  to  all  sulit.com.ph  members  

• SuliHzens  were  asked  to  create  their  own  ValenHne’s  Day  postcard  for  their  loved  one  using  any  computer  sojware,  with  a  5.83  x  7.87    dimension  and  email  it  to  sulit.com.ph  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Forum  category)  

http://buddygancenia.com/blog/rates - landing page for the link-building campaign.

- All the necessary information about the videographer, contact details, the products and services, the rates and sample videos are all in this page.

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Search  Engine  MarkeHng  category)  

2011  Awards  Lessons  Learned  

•  Widgets  and  add-­‐ons  sHll  untapped  in  various  social  media  campaigns.  

•  Use  of  social  networks  as  a  plamorm  for  e-­‐commerce  emerges  with  payment  systems  in  place.  

•  Offline  and  online  integraHon  campaigns  executed  creaHvely  this  year.  

Social  Networking  Awards    2011  Winners  

In  collaboraHon  with  SearchProfileIndex.com  

Cashsense    Shop  &  Pay  Cash  

Social  Shopping  Category  Winner  

What  I  Want  for  Christmas  Photo  

Contest  

Photo,  Video,  Media  Sharing  Category  

Micro-­‐blog  Category  Twes;val  Manila  2011  

My  Million  Hectare  Run  Blog  Category  

Search  Engine  Marke<ng  Category  

Buy  it.  Sell  it.  Sulit!  Banner  Making  Contest  

Forums  Category   TV5  Bagets  Na;on  

Loca<on-­‐Based  Category  

7-­‐Elec;ons  Gulp  Your  Vote  

Alter  Space  Game  

Social  Games  Category  Winner  

Clear  Swap  Challenge  

Social  News,  Bookmarking,  and  Media  Vo<ng  Category  

Full  details  about  the  winners  posted  at    

hLp://bit.ly/social2011winners    

Hope  you  can  join  the    Social  Networking  Awards  2012