winning business models with iot analytics
TRANSCRIPT
@mnubo
/company/mnubo
/mnubo
@mnubo
WINNING BUSINESS MODELS WITH IoT ANALYTICS
Charles Marsh CHARLES MARSHHEAD OF BUSINESS DEVELOPMENT
BIG?DOES THE DATA HAVE TO BE
KEY DATA SOURCES
DATA ACCESS & INTEGRATION
DATA IMPROVEMENT
VALUE OF DATA EVOLVESDIFFERENT STAGES OF IoT
I have a product, it is in beta…
I have a product, with a limited number of deployed objects…
I have a product, I am looking to grow the business line…
How do I know which data to collectHow do I manage troubleshootingReduce the number of bug fixes…
Where are my products locatedWhich features are used the mostDevices fixes and firmware updates…
Engagement trends per locationMonitor product lifecycle Downtime relative to activity…
GROWTHSTARTER ADOPTER
MARKETING/SALES
SERVICE/SUPPORT
CUSTOMER
OPERATIONS/MANUFACTURING
PRODUCT DEVELOPMENT
INFORMATION TECHNOLOGY
Product usage feedbackQuality analysis
Troubleshooting
Spare parts inventory trackingVisibility across siloed systems
Asset health monitoring
ScalabilitySeamless IoT data integration
Real-time analytics and actionable business
Real time monitoring and diagnosticsPreventative maintenance Optimize truck rolls
Customer profiles Targeted upsell opportunities New value added services
Improved customer experience Value added servicesReduced downtime
VALUE OF DATA ADAPTS DIFFERENT STAKEHOLDERS
SMART BOILERSPROFILE – BOILER MANUFACTURERDiversified, global supplier of infrastructure equipment in HVAC, detection and measurement markets
Understand how boiler deployment is being used and how its performing
STARTER
Characterize faults and lockouts, and be able to predict them to lower unscheduled downtime
Empower dealership network with operational insights to improve service efficiency
24% DECREASE IN SERVICE TRUCK ROLLS AND OPERATIONAL COSTS
SMART APPLIANCESPROFILE - CONNECTED FRIDGE Multinational beverage and brewing company - the world's largest brewer with a 25% global market share
Understand and track the usage and consumption of the connected beer fridge
ADOPTER
Enrich with sports schedules to drive customer engagement
Enable predictive replenishment to auto order beer based on forecasted consumption
17% INCREASE IN REVENUES FROM REPLENISHMENT AND UPSELL
SMART HOME SECURITYPROFILE –SMART HOME MANUFACTURERLeading cable telecommunications company in the USA
Understand their smart home profiles based on product usage
GROWTH
Analyze customer engagement and influence on attribution and satisfaction
Characterize product issues/faults to improve customer service and reduce truck rolls
19% REDUCTION IN CUSTOMER CHURN FROM PROACTIVE ENGAGEMENT
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BIG IS NOT NECESSARILY BETTER
IoT ANALYTICS ANDDATA IMPROVEMENT
VALUE OF DATA EVOLVESDIFFERENT IoT STAGES
VALUE OF DATA ADAPTS DIFFERENT STAKEHOLDERS
IoT ANALYTICS ENABLE SERVICE MODELS
IoT ANALYTICSWINNING BUSINESS MODELS
@mnubo
/company/mnubo
/mnubo
@mnubo
Winning Business Models: Services