winning by giving nick davies neighbourly
TRANSCRIPT
NICK DAVIES@NickSDavies @nbrlyuk #winningbygiving
Nick DaviesNeighbourly.com
Building a stage for collaborative action
@NickSDavies | @nbrlyuk | #winningbygiving
Life is local
Rising costsof social care
Real-termbudgetreductions
@NickSDavies | @nbrlyuk | #winningbygiving
“I like companies that involve themselves in the local community”
%93“I am more likely to buy brands that give something back to the local community”
%84Source: Newspaper Society/Loving Local Survey 2011 @NickSDavies | @nbrlyuk | #winningbygiving
@NickSDavies | @nbrlyuk | #winningbygiving
“Our market research is telling us that consumers are making a shift. A shift from focussing solely on “MY world” – their immediate family, through to ‘our’ world with villages and communities, to thinking about – and caring about – “THE world”.
@NickSDavies | @nbrlyuk | #winningbygiving
collaborative action
companiesSEARCH
weMATCH
projectsSHARE
@NickSDavies | @nbrlyuk | #winningbygiving
Communities startprojects and tell theirstory
Others join in andthe word spreads
As more peoplediscover neighbourly, more projects getstarted
Communities create projects…
@NickSDavies | @nbrlyuk | #winningbygiving
Share your projectthrough social media – Facebook, Twitterand LinkedIn
Endorsementenables companiesto see the projectis real, and theneed is real.
… then share to create ‘digital noise’
@NickSDavies | @nbrlyuk | #winningbygiving
Organisations explain what they’re looking for…
… and use search tools to find good matches
@NickSDavies | @nbrlyuk | #winningbygiving
collaborative action
@NickSDavies | @nbrlyuk | #winningbygiving
@NickSDavies | @nbrlyuk | #winningbygiving