winning customers in highly competitive markets

20
Speaker: (Curtis) R. Curtis, CMO RankSense [email protected] “Lead Generation in an Extremely Competitive Vertical … Web Hosting”

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This slide describes why people succeed or fail in competitive market verticals. It offers a better way to succeed by not competing but by changing the playing field. To increase lead generation; instead of focusing on selling, focus on problem solving and helping people with their problems.

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Page 1: Winning Customers in Highly Competitive Markets

Speaker: (Curtis) R. Curtis, CMO

RankSense

[email protected]

“Lead Generation in an Extremely Competitive Vertical … Web Hosting”

Page 2: Winning Customers in Highly Competitive Markets

“Web Hosting Affiliate Programs Are One of the Highest Paying on the Internet!!”

“Show me the money!!!”

Page 3: Winning Customers in Highly Competitive Markets

Web Hosting Affiliate CPAs

Page 4: Winning Customers in Highly Competitive Markets

Great Affiliate Web Hosting Sites Make Gobs of Money

“BUT…they are few & far between!!!”

Page 5: Winning Customers in Highly Competitive Markets

Most do not make enough $s to survive!

It is one of the most competitive!

It is very crowded market space!

Why??

Page 6: Winning Customers in Highly Competitive Markets

SO Why Do Most Fail??? Copy banners & wait!Target the same

keywords!Do not have $s &

resources to compete!Pick the hosting cos.

that pay the most!!!

Page 7: Winning Customers in Highly Competitive Markets

BUT ….there is a better way!!

However there are few things you shouldconsider before you start

Page 8: Winning Customers in Highly Competitive Markets

3. Determination & motivation

1. Study & learn from the best

4. Self-discipline & time mgt.

2. Put in the time & effort

Quick tips before starting

5. Stay positive & optimistic 6. Communicate with Program Managers

Page 9: Winning Customers in Highly Competitive Markets

Check their 3+ months network earnings

Carefully research hosting companies

Sign up under a good affiliate network

Closely examine their terms & conditions

Look for those who convert the best

Look for those with long referral periods

Factors to Consider:

Page 10: Winning Customers in Highly Competitive Markets

Do not focus on selling hosting!

Do not follow the pack

Be Different – Change Your Selling Mindset!

Change the Playing Field!

Do not target hosting related keywords

Page 11: Winning Customers in Highly Competitive Markets

Focus on Helping People with Problems!!

There are more people with problems than people who need hosting AND they are starving for answers!!

“The Secret Sauce!”

Page 12: Winning Customers in Highly Competitive Markets

Why is Trust So Important? People who trust you are more likely going to TRUST “your recommendations”

Page 13: Winning Customers in Highly Competitive Markets

Look for people asking questions or having problems related to web hosting

How to Look for Starving People?

*** Trust me… there are lots of them!!!***

Page 14: Winning Customers in Highly Competitive Markets

Create solutions to common problems

i.e. My server just got hacked!

Answer questions in forums

Seek Out People in Distress!

Write articles & blog about web hosting issues

Page 15: Winning Customers in Highly Competitive Markets

Discuss Web Hosting Issues:

How much bandwidth is enough?

What OS, database, scripting, etc?

Do I need managed or unmanaged?

Do I need dedicated server (s)?

Do I need failover/load balancing? How quickly can I scale up?

Page 16: Winning Customers in Highly Competitive Markets

Professional, trained 24x7 techs & server admins onsite

Broad range of advanced hosting services

Flexible bandwidth & network options

Rock solid, reliable backup & failover solutions

Articles on Choosing a Good Host:

Page 17: Winning Customers in Highly Competitive Markets

Write an E-Book About CommonProblems & Solutions

Then give it away free – everywhere you can!

So am I crazy? Why would I share this Information?

Page 18: Winning Customers in Highly Competitive Markets

Saving the Best for Last!

REMEMBER:

“Solve people’s problems and you WILL GET their trust you need to turn your recommendations into sales”

Page 19: Winning Customers in Highly Competitive Markets

BUT You Still Need “Great SEO Software”

Page 20: Winning Customers in Highly Competitive Markets

RankSenseEmail: [email protected]: 1.206.414.3654Cell: 1.604.313.7377

“Lead Generation in an Extremely Competitive Vertical … Web Hosting”

Questions?