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Page 1: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

winning design

Page 2: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

The Ritz-Carlton, Sarasota, Florida

Page 3: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Get beyond the gaming floor. The casino industry is ever-changing to adapt to the increasingly sophisticated tastes of today’s gamer. Especially as the economy rebounds, gaming has proven that it is resilient as long as it adapts to shifts in demographics and follows trends in travel and leisure. Staying competitive today requires more than simply providing the latest and greatest gaming technology. Instead, it means creating destinations, extending the stay and reaching out to new and untraditional patrons.

It begins with design. Lessons from urban design and planning teach us how to weave a casino into its environment, allowing it to grow a larger, more porfitable casino community over time. It teaches us the importance of well-integrated and highly trafficked restaurants, night spots and upscale amentities that enhance the casino experience. It speaks of well-scaled buildings, easily navigable roads, engaging public spaces and well-coordinated hotels and entertainment venues that foster the multi-layered successes of local businesses. And it builds in flexibility and long-lasting presence in the community and in visitors’ minds.

As the competition upgrades and markets grow smarter and more selective, you must continue to think outside the box. What is the optimal layout of your casino floor? What amenities will attract a broader range of users to the casino? Does every detail from the signage to the position of slot machines to the location of restrooms attract and retain visitors? What can we do today to help ensure the casino’s success over time? Careful market analysis, a collaborative approach to design and careful coordination of uses will create a cohesive gaming establishment — and ultimately enhance your bottom line.

great design is the key to continued profits

beyond the gaming floor

GaminG

Page 4: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Desert Passage at the Aladdin, Las Vegas, Nevada

Page 5: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

joining the pieces of the casino puzzle

No matter how elaborate or cutting-edge your casino, true success lies where the details intersect. From a layout that reflects a logical pedestrian flow, to theming and graphics that best display your brand and tell your story, to interior design that provides both an inviting environment and an exciting destination, every detail contributes to the overall guest experience.

Effective casinos are not just about gaming, and your guests will base their opinions on far more. The difference might lie in convenient parking that puts them in the heart of the action. It might mean restaurants or conference rooms adjacent to gaming facilities. It might come down to good lighting, effective noise control or comfortable seating. No detail is too small — and at RTKL, we make extending the stay a priority. With thoughtful design and integration, we ensure the puzzle pieces fit together in the most coherent and profitable manner to broaden the demographic and enrich the customer experience.

success is in the details

GaminG

Page 6: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Fantasy Springs Resort and Casio, Indio, California

Page 7: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

create a destination beyond the casino’s wall

Extend the life of your development. With careful planning, you can create economically viable places that center around your casino but also nurture growth in controlled, sustainable ways. The payoff is more than simply an isolated gaming environment, but instead, a true destination that attracts gamers and non-gamers alike.

At the core of these successful developments are master plans born of the principles of urban design and the area’s current and projected needs. They consider the spaces

extend the life of the development

GaminG

between buildings. They transform public interchanges. They exploit the innate treasures of even the most difficult, removed sites. And they ensure a profitable and comfortable flow of pedestrian and vehicular traffic. Making the best use of your land and resources means incorporating hotels, retail, and supporting services and attractions that directly serve casino guests and attract a new group of customers. The result? Your casino will serve a broader purpose as the hub of a vibrant, dynamic community.

Page 8: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Mandarin Oriental, Miami, Florida

Page 9: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a holistic approach ensures a stronger product

When a casino is designed, numerous questions must be addressed to help boost its profitability: What attracts a guest to one location over another? What facilitates a space that looks busy even when it’s not full? What layout will most encourage visitors to explore far beyond the entrance? Understanding the essentials and intricacies of casino layout will ensure that your gaming area attracts the greatest number of people, and consequently reaps the greatest profits.

In today’s casinos, the most astute casino developers have integrated the best in hospitality, retail, entertainment, branding, graphics and merchandising design. Whether your guest is looking for activity or escape, slot machines or the blackjack table, poolside lounging or lively nightlife, a choreographed environment will connect offerings in a cohesive package.

designing for profit

GaminG

Page 10: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Desert Passage at the Aladdin, Las Vegas, Nevada

Page 11: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

appeal to a broad audience with a common message

Creating an appealing entertainment environment means more than simply providing the gaming tools. It requires placemaking that engages visitors and makes the experience distinct and memorable. In the midst of today’s heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story.

By scripting a narrative at the beginning of the design process, you can ensure that every step — from the architecture and layout to the graphics and signage — becomes part of a well-crafted experience. In the end, you’ll have a place that makes strong connections to your brand and captivates your guests.

memorable places tell a story

GaminG

Page 12: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Mandarin Oriental, Miami, Florida

Page 13: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

ensure your casino’s future now

The key to any great design is collaboration. Finding common ground with designers who share your goals and drive for a project will strengthen your process, foster enduring relationships and afford you emotional ownership over your project. Together, you can study your market, weigh cause and effect of every decision, and create the appropriate mix of gaming options, amenities and support services.

Though profitability undoubtedly guides most decisions made in casino design, too great a focus on return can hurt the overall product. Every location and market faces unique advantages and challenges. As a result, you should be actively engaged in every step of the design process, ensuring that your needs are met, your concerns addressed and your identity represented.

take an active role

GaminG

Page 14: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Boca Raton Resort and Club, Boca Raton, Florida

Page 15: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

GaminG OUR WORK

OUR WORKYour business thrives on what you know. Similarly, our success thrives on knowing your industry, your goals and your issues. And we go further. Like good anthropologists, we dig deep to places where different ideas and influences mingle and fuel something original, something potent, something vital. It’s what drives our passion for the industry and adds to your project’s profitability.

SheFFIeLD SANDS

IBROx SANDS eNTeRTAINMeNT COMPLex

OuR LuCAyA

CheSAPeAke hyATT

VOyAgeR OF The SeAS

RhAPSODy OF The SeAS

gRANDeuR OF The SeAS

RADIANCe OF The SeAS

RITz-CARLTON SPA, NAPLeS

RITz-CARLTON ST. ThOMAS

DeSeRT PASSAge AT The ALADDIN

The PRINTwORkS

MCA/uNIVeRSAL STuDIOS

DISNey’S BOARDwALk ReSORT

DISNey CORONADO SPRINgS

FANTASy SPRINgS ReSORT AND CASINO

uCI FILMwORkS

wARNeR BROS. TheATRe

eISeMANN CeNTeR FOR The PeRFORMINg ARTS

it’s great for business

Page 16: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 17: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

building on a city’s spirit

Location: Sheffield, england Client: Las Vegas Sands, Inc.Services: Architecture

Bramall Lane, home to Sheffield United Football Club (SUFC) and the birthplace of organised football, has provided a long-standing source of pride and entertainment for its community. In order to build on that success and support the growing needs of the club and its supporters, SUFC and developer LVSI (Venetian) have proposed to modernize and expand the facilities. RTKL was retained to design the 16,000+ SF, twin-level, gaming complex, update the existing facilities and the stadium’s facade, and animate the surrounding street into a lively urban thoroughfare.

Regeneration, history and community drove the design team’s scheme. The entertainment complex building configuration surrounds a broad promenade to engage the stadium and enrich the sense of arrival. An atrium draws all routes into one single-loaded communal access that provides views into the heart of the building. A highly choreographed site and building approach incorporates a lively road lined by an impressive hotel and corner building, strategic landscaping, an animated food and beverage edge, an impressive porte cochere, and a buried parking deck. All navigation leads to the casino floor, which offers views to the amenities beyond.

GaminG OUR WORK

Sheffield Sands

Page 18: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 19: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a legendary stadium gets a new neighbor

Location: glasgow, Scotland Client: Las Vegas Sands, Inc.Services: Architecture and Interior Design

Ibrox Stadium, the home of the much celebrated Glasgow Rangers Football Club (GFRC), has been developed over the years to meet the growing facilities needs of the players, the supporters and the GRFC plc business sector. As a major next step in this development strategy and the effort to regenerate the Ibrox area, GRFC and its developer LVSI (Venetian) have proposed a new around-the-clock entertainment complex with a casino, bar and restaurant facilities, a Glasgow Rangers megastore, a broadcast venue, indoor and outdoor community recreation facilities, and secure off-street parking. RTKL provided master planning and architecture for the new facility, which will begin construction in 2005 if planning permission is granted.

The design team aimed to size and scale the new facility in accordance to existing main and adjacent stands. In addition, architectural language and materials are kept consistent with the stadium in order to blend the new facility into its surroundings. A sophisticated elevation treatment at the corner of two main streets emphasizes the stadium’s view of the new center. The arrival experience is enriched with large curved screens and leads visitors to the main casino floor, which draws all routes from the public spaces, the function rooms, and the food services areas into one communal access. The adjacent site, set off by landscaping and the porte cochere, features a first-storey “food and beverage edge” leading to the megastore. A football pitch on he roof of the casino is shielded by curved roof elements and a netting enclosure.

GaminG OUR WORK

Ibrox Sands Entertainment Complex

Page 20: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 21: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

the setting is the best feature

Location: grand Bahama Island Client: hutchinson Lucaya, Ltd.Services: Master Planning, Architecture, Theming, environmental graphic Design

Placemaking is an integral part of creating a successful resort. When RTKL set out to design Our Lucaya, one of the Grand Bahama Island’s largest resorts, capturing and exposing the spirit of the tropics weighed heavily on the creation of an inviting destination.

Ideally situated on a half-mile strip along the island, Our Lucaya comprises 1,600 rooms, a casino, two 18-hole golf courses, multiple swimming pools, eight restaurants and a retail market. The project integrates a number of design disciplines to provide guests with opportunities to immerse themselves in the local amenities and environment. To further encourage discovery, a pedestrian walkway links the components and defines an edge between buildings and both natural and created amenities.

GaminG OUR WORK

Our Lucaya

Page 22: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 23: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

courtyards and spectacular views revitalize Maryland’s eastern Shore

Location: Cambridge, MarylandClient: Quadrangle Development CorporationServices: Master Planning, Architecture, Landscape Architecture

On the waterfront along a mile of the Choptank River on Maryland’s Eastern Shore, RTKL designed a new 342-acre resort and residential community to bring jobs and business to the area and provide a unique destination for locals and travelers.

With special attention to open space, landscaped courtyards and details, the design team created spectacular vistas from the 400 rooms of the hotel, the 24,000 SF conference center, the 15,000 SF spa and the 18-hole golf course. The courtyards provide a multitude of guest experiences from quiet reflection or progressive activity. The main lobby overlooks a formal garden, with the 18th hole green of the golf course immediately beyond, and the Chesapeake Bay in the far background. The hotel includes a pool complex complete with a half-mile swimming creek. Nearby is the marina, one of the liveliest spots in the resort.

GaminG OUR WORK

Chesapeake Hyatt

Page 24: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 25: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

play your luck in an exciting setting

Location: Miami, FloridaClient: Royal Caribbean InternationalServices: Interior Architecture and Design

To cater to the needs of Royal Caribbean’s Voyager of the Seas, RTKL designed a casino that sweeps passengers into the excitement and energy of the Roaring 20s. Led by a chorus line of bronze sculpted dancers aglow in jeweled costumes, guests descend on neon-lit glass risers to a glass floor revealing an underground bounty of gold coins and sparkling diamonds. The forward entry boasts the “World’s Largest Slot Machine Afloat,” a four-wheel structure that stands just under ten feet tall.

RTKL continued the spirit of luxurious living in its suite design. Located on the highest cabin deck, the royal suite and ten owner’s suites offer opulence even within a constricted space. Each offers living and dining areas, a master bedroom with custom furnishings and a classic master bath. Made for entertaining, these suites also feature panoramic balconies, spectacular wet bars and conversational furniture groupings.

GaminG OUR WORK

Voyager of the Seas

Page 26: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 27: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

luxury brought to the sea

Location: Miami, FloridaClient: Royal Caribbean International Services: Interior Architecture and Design

When Royal Caribbean International planned for a highly sophisticated showroom and casino aboard its Rhapsody of the Seas, it turned to RTKL for inspiration on a new design approach.

Spanning two decks, the Broadway Melodies Theater is now capable of staging full-scale musical productions, orchestra presentations and feature artist venues. The Casino Royale, with 260 gaming stations, has been designed as a tribute to the cosmos, and a separate bar area features five video monitors for sports events. The RTKL-designed royal suite, owner’s suite and deluxe suites deliver the same high-level quality, comfort and fine appointments found in world-class hotels.

GaminG OUR WORK

Rhapsody of the Seas

Page 28: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 29: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

gaming in a whole new way

Location: Miami, Florida Client: Royal Caribbean International Services: Interior Architecture and Design

Royal Caribbean commissioned RTKL to design a state- of-the-art show lounge capable of staging a variety of theatrical presentations, a casino, a teen center, a children’s center, and various high-end suite accommodations among the largest and most elaborate afloat.

Located far forward, the 865-seat show lounge theater spans two decks. The Casino Royale, designed as a tribute to Las Vegas, contains approximately 250 gaming stations. A separate bar area with video monitors displays a variety of sporting events. A teen center with an adult-like dance club concept suits the age group’s independent attitude.

GaminG OUR WORK

Grandeur of the Seas

Page 30: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 31: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a multitude of experiences all in one place

Location: Miami, Florida Client: Royal Caribbean InternationalServices: Interior Architecture and Design

When the Viking Crown Lounge was brought to Radiance of the Seas, RTKL used its expertise to create an exciting entertainment environment. Continuing the spirit and personality of Radiance, RTKL also designed the Colony Club, Casino Royale, the sports bar and arcade, and the cinema.

The Viking Crown Lounge, located at the pinnacle of the ship, offers two different nightclub experiences — Starquest, a high-energy futuristic dance club and the Hollywood Odyssey, a more intimate, relaxed black box theater and bar. The Casino Royale shifts to a French art nouveau theme and provides adult guests with an exciting entertainment complex complete with European sophistication and elegance. The adjoining Scoreboard is a 75-seat sports bar and arcade. Fourteen slot machines link the sports bar to the casino, and monitors above the back bar and large-screen televisions allow viewing of sporting events.

GaminG OUR WORK

Radiance of the Seas

Page 32: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 33: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Roman spa luxury comes to Florida

Location: Naples, Florida Client: The Ritz-Carlton hotel CompanyServices: Interior Architecture and Design

To accommodate a growing interest in wellness and health, the Ritz-Carlton Naples hoped to create a luxurious new spa for its guests and create the largest spa in Florida. The aptly-named Quality of Life Center was designed by RTKL as a 51,000 SF tri-level facility that offers essential services such as relaxation, spa therapies, nutrition and fitness.

RTKL’s plan includes more than 30 treatment rooms, a mind and body studio, countless training and exercise facilities, relaxation lounges and a conservancy — all enhanced with unparalleled views of the Gulf of Mexico. Along with a multitude of sundecks, pools range from an outdoor junior-size Olympic pool to hot-and-cold plunge pools. Steam rooms, a sauna and a whirlpool top off the luxurious offerings, in addition to amenities such as a café, a full-service beauty salon and a private member locker room. The opulent center, with its signature three-story atrium, has mosaic marble floors and tumbled stonework worthy of the most lavish Greek or Roman spas.

GaminG OUR WORK

Ritz-Carlton Spa, Naples

Page 34: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 35: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

elegance is formed from reused materials

Location: St. Thomas, u.S. Virgin IslandsClient: The Ritz-Carlton hotel Company, LLCServices: Interior Architecture and Design

Originally an Italianate oceanfront resort, this 15-acre property was acquired by Ritz-Carlton and set on a tight six-month refurbishment schedule. RTKL was hired to transform the facility into an upscale Ritz-Carlton environment on a very limited budget.

To achieve this goal, many existing elements were reused in RTKL’s design. Original desks and bars were refinished and given new marble tops, specialty faux marble techniques were used to enhance architectural details, and cast stone was added to accentuate existing moldings. While the ambiance of a traditional luxury hotel had to be maintained, there was also a desire for a slightly more casual atmosphere. Colors were kept light and tropical, and wrought iron was used for lighting fixtures and console bases. Furnishings are large and inviting, and stone floors are now brightened by hand-crafted rugs.

GaminG OUR WORK

Ritz-Carlton St. Thomas

Page 36: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 37: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

explore the world, without leaving the Strip

Location: Las Vegas, NevadaClient: Trizec-hahn CentersServices: Concept Design, Theming, Art Direction, environmental graphic Design, Architecture

In the midst of the Las Vegas Strip’s sights and sounds, a retail experience was needed that would stand out among casino hotels. In response, RTKL created a concept that turned the Aladdin Hotel and Casino into a shopping and entertainment destination.

The 462,000 SF Desert Passage reinvents shopping by creating an odyssey through an exotic marketplace. A winding path yields discovery at every turn, as visitors are transported to Southern Spain and Northern Africa. They can spend the riches earned at the blackjack table on the bounty of the Treasure House, or wander toward the ornate domes and gleaming towers of The Lost City. In the Central Market, they’ll find the best seats for savoring international cuisine. And the lively Music Quarter offers views to a distant tramp steamer complete with melodies.

GaminG OUR WORK

Desert Passage at the Aladdin

Page 38: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 39: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a new “high street” is built from the rubble

Location: Manchester, england Client: Richardsons Developments Ltd.Services: Architecture, environmental graphic Design

After a terrorist bomb devastated a major area of the city center, Manchester sought a new urban hub in a former newspaper headquarters. RTKL took on the challenging restoration project, turning a third of the building into The Printworks, a highly visible urban entertainment development for families.

Behind the preserved façade of a former building, an entertainment district mimics a neighborhood of winding streets and storefronts. Retail tenants were given the freedom to individualize each storefront, lending a true “high street” feel to the project. Anchored by a 100,000 SF multiplex cinema and an IMAX theater, The Printworks provides four stories and 200,000 SF of space for retail and leisure uses. A 1,000-space parking garage and new metrolink station cap off the lively and eclectic development.

GaminG OUR WORK

The Printworks

Page 40: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 41: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

more sights, sounds and offerings for a popular tourist attraction

Location: Seattle, washingtonClient: universal City, CaliforniaServices: Architecture, environmental graphics Design, Design/Construction Services

On the MCA/Universal Studio tour, visitors have a chance to watch the filming of movies and television programs. RTKL was commissioned to extend the visitor experience by integrating retail, dining, and entertainment facilities onto the 350-acre lot.

Celebrating Hollywood's heyday of the 1930s, RTKL created a street in a streamlined Art Deco style. Visitors can have a photograph taken with E.T., dine with the stars and shop for movie memorabilia. A signature feature of the studio tour is the "Starway," one of the world's largest escalator systems. Linking the theme park on the upper level with the motion picture studio on the lower level, four banks of escalators cascade down a 200-foot deep hillside. A glass canopy and light show visible for 30 miles enhances the system, which is capable of moving 8,000 people an hour. In addition to full architectural services, RTKL produced comprehensive graphics including storefront signage, themed image signs, and entrance portals.

GaminG OUR WORK

MCA/Universal Studios

Page 42: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 43: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a new interpretation of a classic brand

Location: Orlando, Florida Client: walt Disney ImagineeringServices: environmental graphic Design

Located in the EPCOT Center Resorts complex at Walt Disney World, a boardwalk links deluxe hotel rooms, a conference center, Disney Vacation Club guest units and commercial and entertainment stops. ID8, RTKL's entertainment and theme development division, brought the Disney’s Boardwalk resort to life with architecture, imagery and comprehensive design services for a wide range of environmental graphic elements.

Designed to meet the client's exacting standards, the resort captures the spirit of great Eastern Seaboard resorts and waterfront boardwalk strips. Hand-painted billboards, directional signage and logo designs unite the overall project and its myriad individual entertainment venues. The resulting visitor experience is a nostalgic return to the basics — a vivid memento of an era of leisure, style and refined vacationing in a tempered urban environment — blended with Disney’s signature atmosphere of fun and excitement.

GaminG OUR WORK

Disney’s Boardwalk Resort

Page 44: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 45: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a Disney resort, with a southwestern flair

Location: Lake Buena Vista, FloridaClient: Disney Development CompanyServices: environmental graphic Design

With nearly 2,000 guest rooms and 95,000 SF of convention space, Disney's Coronado Springs Resort in Florida needed a theme-driven environment in keeping with Disney's reputation as the world's foremost entertainer and a comprehensive identity and wayfinding system. Drawing from a palette of vibrant colors, patterns, and traditional arts and crafts, ID8, RTKL's entertainment and environmental graphic design division, helped create a unique setting for the resort, inspired by the travels of Francisco de Coronado from Mexico to the American Southwest.

Every aspect of the resort reflects the American Southwest theme, from the custom tile of the entrance wall to the room numbers modeled after leather wallets. In the convention space, traditional murals and colorful signs brighten the lobby, meeting rooms and ballroom areas. The expansive pool area, highlighted by a large Mayan pyramid, is themed as an archeological dig site, and the festive Pepper Market food court is animated by colorful statues inspired by traditional Oaxacan crafts.

GaminG OUR WORK

Disney’s Coronado Springs

Page 46: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 47: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a celebrated casino diversifies its experience

Location: Indio, CaliforniaClient: Cabazon Band of Mission IndiansServices: Master Planning, Architecture, graphic Design

Fantasy Springs, a gambling facility that has grown exponentially from a single card room in 1980, sought a large-scale expansion to secure its position as one of the Palm Springs’ area’s most successful casinos. With the mission of augmenting the casino with family-friendly entertainment options while appealing to both year-round customers and seasonal visitors, the Cabazon tribe sought RTKL’s design services in building a resort hotel and new facilities that would diversify the resort’s revenue sources.

The master-planned, phased development creates a holistic, vacation experience that serves the tribe, opens up a host of new jobs, and creates an open, airy resort community that celebrates the desert surroundings and the spirit of California gambling. It begins with a 70-acre expansion of the existing casino, a new hotel, an entertainment area/convention center with an attached conference center, an 800-car parking structure, a bus arrival court and two and a half acres of plaza and public garden space. The second phase comprises the balance of the 200-acre site and includes a resort hotel with casitas and recreational amenities, a world-class spa, a timeshare development, an 18-hole championship golf course and a clubhouse. Rounding out the development is an expanded world-class bowling center, an Indian government and cultural center and a police and fire station.

GaminG OUR WORK

Fantasy Springs Resort and Casino

Page 48: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 49: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a cinema sets itself apart in a competitive market

Location: Manchester, england Client: united Cinemas InternationalServices: Interior Architecture and environmental graphic Design

In The Printworks, an RTKL-designed 500,000 SF urban entertainment district in Manchester, UK, United Cinemas International planned to fill 110,000 SF with a 20-screen cinema and film school that it hoped would become the “Authority of Cinema” in an increasingly competitive and expanding cinema market. RTKL provided the interior design for the project, linking it to local clubs, universities and the community.

As part of a global cinema prototype, RTKL created a theatrical and contemporary interpretation of the “golden age” of cinema. The ground floor of the eight-level structure houses the box office, a café and staff offices. The first floor is the entry and holding area for the IMAX, along with a bar, concession stand and seating overlooking the bustling Printworks street. Conference suites and the film school are located on the second level, and one level up is the main foyer with its concession stands and a preview area for viewing trailers. Screens are on two levels, and feature wide leather seats. A gallery bar on the top level seats 180. The design emphasizes the re-use of the industrial building, leaving the metal structure exposed. The furnishings provide a plush and glamorous contrast to their industrial surroundings.

GaminG OUR WORK

UCI Filmworks

Page 50: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 51: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

technology and a beloved brand blend to create a new cinematic experience

Location: Leicester, england Client: warner Bros. International TheatresServices: Architecture and environmental graphic Design

Warner Bros. International Theatres assigned RTKL the task of designing a cinematic environment that would bring back the anticipation of going to the movies, stimulate the imagination and enhance the overall movie-going experience. In response, RTKL developed a new prototype interior design for Warner Bros.’ multiplex cinemas that recalls the excitement and energy of a Hollywood film set and sound stage.

Hoping to abandon the typical suburban multiplex design for an environment infused with character and animation, RTKL’s design mixes state-of-the-art lighting, sound, and video systems with life-sized Warner Bros.’ Looney Tunes characters. Two concentric gantries in the foyer carry video monitors, theater profile spots and neon wedges colored in WB’s familiar yellow and blue. The foyer atmosphere is continuously animated as cartoon characters chase each other across the video monitors in bursts synchronized with promotional videos, lighting and sound effects. High-powered speakers in each corner and eight additional ‘effect speakers’ create random access sound effects. At floor level, curved back-lit glass block walls and ‘kinetic’ neon sculptures form portals into the foyer concessions and mark entrances to the nine theaters. All of the technology can be controlled simultaneously and is flexible to accommodate special promotions and the latest film releases.

GaminG OUR WORK

Warner Bros. Theatre

Page 52: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 53: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

a small site and a smaller budget achieve big dreams

Location: Richardson, Texas Client: City of Richardson, TexasServices: Architecture and environmental graphic Design

The city of Richardson, Texas, sought a new arts center to provide a civic cornerstone for an emerging urban core in North Texas' technology district. Designing for a small site joining a new two-acre public plaza, a new DART light rail station, a hotel, and several mixed-use buildings, RTKL responded to challenges of orientation, a fast-track design and construction approach, and a modest budget.

The design solution employs a three-venue "turntable" technology to allow for maximum flexibility and multiple uses at the same time. The interior design of the largest venue reflects a restrained and elegant character and a stage deep enough to allow for the presence of an orchestra pit and lift, trap, a wood-sprung floor and adjacent piano storage. The second venue has exposed catwalks, free-floating acoustical clouds and a design treatment that reinforces the flexibility and dynamism of the space. Connecting the venues on three levels is a dramatic lobby intended to mediate between the performance spaces and the adjacent public plaza. A 42-foot-high glass wall encloses two sides of the lobby, drawing natural light and long vistas of the prairie into the building.

GaminG OUR WORK

Eisemann Center for the Performing Arts

Page 54: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative
Page 55: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

Since our origin as a two-man office in Annapolis, Maryland in 1946, RTKL has grown into an internationally recognized planning and design firm with 750 professionals, 11 offices worldwide and projects in over 60 nations. But whether we’re designing architecture, engineering systems, communities, environments or telecommunications systems, we always envision the end-user: how they will live, work, rest or play in an environment RTKL designed. Because it affects your bottom line.

The key to our seamless, responsive design approach is the firm’s orientation by practice group, rather than by geographic location. Specialists from our Retail/ Entertainment, Hospitality, Public, Workplace, Health and Residential Sectors collaborate laterally on all projects. From the initial client meeting through occupancy and beyond, RTKL’s creative services focus on all aspects of the project: from property evaluations and economic viability, to web development, logo design or directional signage. In short, our diversified expertise allows us to design your project with an efficiency that promotes on-time/on-budget delivery while considering award-winning approaches that make places real.

THE BaRE ESSEnTiaLS

GaminG THE BaRE ESSEnTiaLS

RTKL’s success has always been propelled by an understanding of how people want to live. Our clients and end-users benefit from a matrix of expertise that overlays a thoughtful consideration of the human experience. Paying attention to trends is the beginning. Your improved bottom line is the end result. Knowing how to make the extraordinary seem real ensures repeat visitors. And we provide innovative, customized business solutions and seamless delivery across the hospitality, commercial, cultural and governmental realms. Our passionate pursuit of excellence, the application of creativity to solve our clients’ challenges, our technical expertise that transcends concept and occupancy issues, and our collaborative spirit are all the measures of our success.

• Architecture• Planning and Urban Design • Environmental Graphic Design• Branding • Interior Architecture • Historic Preservation• Structural Engineering• MEP Engineering• Landscape Architecture • Telecommunications Systems

our good work translates into good business for our clients

Page 56: winning design · heavily themed casinos, you have an opportunity to go beyond ornate details and elaborate structures. Create a destination that tells a story. By scripting a narrative

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