winning in a vuca world - short summary
TRANSCRIPT
How will you create a better future?
Volatile Uncertain
Complex Ambiguous
+genius
VUCA is a scary world …
Vibrant Unreal Crazy Astounding
VUCA is full of opportunity …
Vision Understanding Clarity Agility
Communicate with purpose Belief in yourself and team Focus and alignment
VUCA is about Vision
Challenge and be curious Empathetic to others
Open-minded
VUCA is about Understanding
Simplify Intuitive and human Seeing the bigger picture
VUCA is about Clarity
Decisive but adaptive Empower and collaborate
Never stop innovating
VUCA is about Agility
Winners in a VUCA world
es
1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight
1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Trader Joe’s 9. Yihaodian 10. Zappos
1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova
1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi
1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars
1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla
1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri
1. Ashmei 2. Beats 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s
1. Aspiration 2. La Caixa 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Robinhood 8. Square 9. Umpqau 10. Zidisha
1. Al Jazeera 2. Coursera 3. Netflix 4. Periscope 5. Pledge Music 6. Red Bull 7. RiotGames 8. Spotify 9. Ushahida 10. WeChat
futureproduct futurefashion futurefood
futurehealth futuretech futuremakers futurebank
futuretravel
N/S American brands European brands African/Arab brands Asia/Pacific brands
futuremedia
1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator
1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. Lovemarks 6. ParkRun 7. Planetary Res 8. WWF 9. Zoe Suggs 10. You
futureservice futurebrands
© Peter Fisk 2016 [email protected]
The world’s most disruptive innovators
futurestore
Future Back
Future back
Now forward 2016
2020
Why be 10% better?
When you could be 10x better?
Human Technology
Global
Personal
Connectivity & Convergence
New Business Models
Circular Economy
Robotics and Intelligence
Big Data and Clouds
Smart Cities & Creative Hubs
Reputation and Privacy
Collaborative Consumption
Social Change and New Tribes
Wellbeing and Biotech
Emerging markets
Urban Living and Travel
Anytime Anywhere
3D Printing & Smart Systems
Wearables and Sensors
Primary Megatrends
Enabling Megatrends
Supporting Megatrends
© Peter Fisk 2013 Gamechangers.pro
audacious
Google X 23 and Me
Syngenta Tesla Motors
Amazon
Fidor Bank
Scanadu
Intuitive Surgical
intelligent
Airbnb Nike+
Lego
Threadless
collaborative
Li and Fung
Tencent
Alibaba 3DHubs
networked
Disney Moven
Epocrates
Safaricom
Change
Why enabling
Acting with speed and agility
Connecting ideas and
people
Passion to make life
better
Having an audacious
attitude
Shaping your own
vision
Making sense of change
Persisting to make it happen
© Peter Fisk 2014 Gamechangers.pro
What will you do?
Command Control Connect
Catalyse Communicate Coach
How do you behave?
Connect Catalyse
Communicate
Coach
What can we achieve together?
Be bold Be brave
Be briliant
Peter Fisk helps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through insight and creativity, to rethink their entire vision and strategy, business model and customer experience. Being 10% better is just enough to compete in today’s world, to stand still. The real question is how to be 10 times better, to get ahead, to stand out, to be the leader who helps the business create and deliver future success. Peter works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients across every sector to make sense of fast-changing markets, and find new ways to think, compete and win. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As a highly experienced consultant he has worked in every sector and region of the world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with companies big and small, food to fashion, skincare to stock exchanges, high tech to human – and brands as diverse as Aeroflot and Banyan Tree, Coca Cola and Club Med, Cooperative and Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&S and Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull and Sabre, Santander and Skanska, Shell and Tata, Telia and Turkcell, Unilever and VB Beer, Virgin and Visa, Vodafone and Yapi Kredi – to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of business and brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Management Book of the Year 2015. His other books include “Marketing Genius” explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation, and “Creative Genius”, the innovation handbook for business leaders, defining what it takes to be Leonardo da Vinci in the 21st Century. Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 35 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z. Inspired by his first job in the airline world, he loves to travel far and wide, indulge in Asian food, together with a well chilled Sauvignon Blanc. His favourite brands range from Ashmei running gear to Rapha cycle club, Paul Smith’s fashion design and House Café in Istanbul, New York’s MOMA to New Zealand’s great Moa Beer. Peter features in the Guru Radar of Thinkers50, and was described by Business Strategy Journal as “one of the best new business thinkers”. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change – to be bold, brave and brilliant.
Email: [email protected] Phone: +44 7834483830 Twitter: @geniusworks Website: theGeniusWorks.com
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[email protected] theGeniusWorks.com