winning listings and converting buyers with facebook (part 2)
DESCRIPTION
Now that you have your page set up it's time to grow your fan base, web presence and SEO by inviting your email contacts, setting up a custom Facebook url, and creating a Facebook link in your email signature. These simple steps will bump up your page on search engines and make it easier for you clients to find you.TRANSCRIPT
Winning Listings & Converting Buyers with
Facebook(Part 2)
About Me• Graduate from UW-Madison• Marketing and Logistics Intern at WSDC• Marketing and Promotions Intern at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American Family
Insurance• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410Email: [email protected]
Contact:Hi!
Live Tweet
Follow Us
HSA Social Media Resources
Click to expand
HSA Social Media Resources
• Webinar Recordings• Slides• Facebook Tutorials• Videos
• Email Signature–Outlook & G-Mail
• Exporting Email Contacts• These Slides• A recording of this• More
Social Media Resources
Importance of Social Media
Importance of Social Media
Of consumers trust peer
recommendations
14% trust advertisements
Recommendations
Recommendations
• Valid address
• Check in’s turned on (default)
Recommendations
Using Email Contacts to Build Your Audience
Facebook URL
http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852
www.facebook.com/HSAHomeWarranty
(78 Characters)
(32 Characters)
• 1st Page or after 25 Likes• http://www.facebook.com/username
• Edit Page > Update Info >
Username
Facebook URL
Facebook URL
• Your username should be straightforward and easy to remember. • Choose a username that is as close as possible to the name of your
business• Choose a username you'll be happy with forever usernames are non
transferable.• If you enter your username incorrectly you may change it ONCE• Use only alphanumeric characters (a-z, 0-9) or periods (".").• You may include periods and capital letters to make your username easier
to read, but these won't affect how people find your Page.
• Your Page's username must adhere to Facebook’s Statement of Rights and Responsibilities.
For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.
Facebook URL
• Fliers
• Brochures
• Business Cards
• And All Other Marketing Material
Email Signature
Email Signature
Page Apps
Upcoming Topics
Upcoming Topics
The formula used to determine if your post will show up in your fans news feed
Upcoming Topics
Win Prizes
Post on our page and be entered into our monthly fan drawing
Engagement is not about the
quantity of your followers
but the quality of your interactions with them