winning strategies with facebook ads by paul steketee

๏ Body Level One ๏ level 2

๏ level 3 ๏ level 4

๏ level 5

MARKETING LAND

WINNING STRATEGIES WITH FACEBOOK ADS

SMX Social Media Marketing 2014 November 19 - 20, 2014 !ARIA Resort & Casino - Las Vegas, NV !

#SMXSOCIAL14 !

ADDRESSABLE + !SOCIAL + !MOBILE !

ADDRESSABLE+ SOCIAL

+ MOBILE

Presented by: !Paul Steketee Founder & Managing Director !The Addressomo Corporation !E: [email protected] !W: addressomo.com !

F: facebook.com/Steketee T: twitter.com/steketee L: linkedin.com !

ADDRESSABLE + SOCIAL + MOBILE !

Slid

e 1

of 1

!

© 2014 The Addressomo Corporation.


MARKETING + ADVERTISING + MEDIA!

Ad Spend17%

Time Spend!83%!

We’ve Gone MobileThis is a Pivotal Moment

27% All Mobile Time

Spent daily

Facebook & Instagram

Source: Comscore ‘13

More Change in last 2 years than

previous 50

Source: Mary Meeker Internet Trends 2014

Mobile Desktop Mobile Desktop

Time Spent Ad$ Spent

$30 Billion Opportunity

Source: Meeker ‘14

“The convergence of social & mobile has given an

addressable audience online that's 100 times bigger than

ever before”

Jonah Peretti, Founder, BuzzFeed


Slid

e 1

of 1

!




MORE TIME SPENT ON JUST A FEW PLATFORMS

Facebook Instagram Twitter Google Youtube Yahoo! Pinterest Microsoft

Mobile Time Spent Per Day in Minutes!

IN APPSTIME

86%

Source: Comscore ‘13


Slid

e 1

of 1

!




Mobile Demands a New Breed of Platforms & Technologies Many existing targeting, tracking, and digital ad formats are not efficient in mobile


Slid

e 1

of 1

!




Agencies

Planning & Buying Tools

Audience & Data Partners

Measurement & Analytics Tools

Verification & Certification Providers

Ad Servers

Exchanges, Networks, DSPs, SSPs

That is not a bad thing … Less is always More …

Like-a

& it’s easier on our eyes…!

Mobile Demands a New Breed of Platforms & Technologies


Slid

e 1

of 1

!




The Facebook “Stack” Simplifies The Ad Tech Stack That is not a bad thing … Less is always More …

Agencies

Like-a

Atlas


Slid

e 1

of 1

!




How Facebook Continues to Lead The Way

70% of online traffic associated with a Facebook Profile

Facebook has overcome the tracking hurdles associated with

cookies

Cross Device, Cross Platform

Reach extension across multiple mobile opportunities

Facebook Audience Network

People Not Cookies FB ID is 1 to 1 Expansive Reach


Slid

e 1

of 1

!




Targeting Real People Creates Real Efficiencies

Mobile & tablet tracking challenges Cross device tracking

3rd Party Cookie Unique ID

Accurate

Persistent

Cookie deletion

Browser opt out (threat)

Cookies

Per

Person

1

Actual

Real

Person

3+


Slid

e 1

of 1

!




Mobile Expansion: Audience Network Link Posts Video posts

Even More Scale with a tick of a box

No additional targeting

or creative needed

Atlas

From Brand to DR to Commerce — Real Marketing Outcomes

Nespresso USA Holiday eCommerce + Product Expansion

Success Stories Facebook Ads Deliver Through The Funnel


Slid

e 1

of 1

!




Most Efficient Form of Prospecting: Facebook

NewsFeed CTR

4.8%

New Customer Acquisition

#1


Slid

e 1

of 1

!




Best Source of New Customers: Facebook

More than Search

2.5x


Slid

e 1

of 1

!




3 Things You Can Do Today To Get Started

3

Leverage the Full Suite of Facebook Ad Products & Placements: Multi-Product Listing, Video, Desktop, Mobile, Newsfeed, RHS

Place the Facebook Conversion Pixel & Target, Measure Real People, Not Cookies! Be Ready For Off Platform Growth by Harnessing Current on Platform Techniques

1

23

๏ Body Level One ๏ level 2

๏ level 3 ๏ level 4

๏ level 5

MARKETING LAND

WINNING STRATEGIES WITH FACEBOOK ADS

SMX Social Media Marketing 2014 November 19 - 20, 2014 !ARIA Resort & Casino - Las Vegas, NV !

#SMXSOCIAL14 !

ADDRESSABLE + !SOCIAL + !MOBILE !

ADDRESSABLE+ SOCIAL

+ MOBILE

Presented by: !Paul Steketee Founder & Managing Director !The Addressomo Corporation !E: [email protected] !W: addressomo.com !

F: facebook.com/Steketee T: twitter.com/steketee L: linkedin.com !

THANK YOU!

addressomo.com !